As one of the world's biggest e-commerce platforms, eBay boasts of over 182 million users and over 1.3 billion listings. This represents a significant seller population, which may be tough to break through unless you understand the best selling items on eBay. To succeed requires identifying the hottest eBay categories and selecting the most in-demand products. Also, it would help if you watched out for other competitors. In this article, you will discover the best selling items on eBay 2020.
17 eBay Categories for Best Selling Items
According to in-depth research, the following categories are most popular on eBay. It is advisable to select any of the underlying products for more orders and sales.1. Baby-Centric Products
In the "Mother and Baby" section, the following terms received the highest number of queries – breastfeeding, bath care, and diapers. Product briefs containing these words will experience larger traffic. Overall, milk powder had the most patronage from buyers. Weekly sales stood at about 4.3 items per listing. On average, buyers paid $79.25 per milk powder package.
Sellers, who listed UK-produced items, got more sales than their counterparts from other countries. Consider filling your online store with baby consumables from UK manufacturers.
Moreover, there are two major price ranges for milk powder – $30 – 60 and $60 – 120. Products in the former range sold almost twice the ones in the latter range. However, the $60 – 120 gave sellers larger profit margins.
2. Protective Gears
The best selling items on eBay 2020 in the "Business and Industry" segment include safety equipment, material handling devices, and healthcare, laboratory, and oral. Listings containing any of these terms received higher queries than other segments – 9%, 8%, and 4.4%, respectively. Generally, recyclable masks sold more volume, with about 17.5 sales per product page weekly.
Buyers ordered more volume within the $ 20 – 30 price range. On average, each recyclable mask cost $ 72.76. Household names such as Safe Life, 3M, and Eco Solutions received the highest patronage. Besides, the COVID-19 pandemic raised the demand for reusable and replaceable masks.
For the "Commercial and Industrial" segments, 3x Washable Earloop and Anti Dust Cycling Mouth Surgical Respirator outsold other products.
3. Photographic Devices and Accessories
For 'what items sell best on eBay' in this category, digital cameras lead the pack with 10% of queries. Camcorders and photographic accessories follow closely with 8.8% and 8.2% of all searches. It includes add-ons and replaceable for drones, cameras, and images. Individually, digital cameras top the sales in this segment, recording almost 5.5 pieces weekly.
Global brands like Sony, Canon, and Nikon received the largest patronage. Moreover, the most popular price range for buyers is $ 400 – 600. Also, sophisticated cameras that listed for about $2,000 got more sales than cheaper ones below $600. It shows that premium buyers rarely care about the cost.
4. Mobile Devices, Smartphones, and Accessories
The best selling items on eBay 2020 in this segment are mobile phones, smartphone cases, and headsets. Together, they received over 87% of total category searches. Each listing sold about 87.7 items weekly, and the mean value of these items is $355.31. Listings in the $75 – 150 price bracket represented one-quarter of total products and generated over 7,000 sales per week.
Moreover, smartphones with the $150 and $300 got significant orders, totaling over 5,000 units weekly. High-end products, valued at over $600, had lower sales but higher returns per unit.
5. Personal Computers, Tablets, and Networks
As one of the most popular eBay categories, tablets and eBook readers, flat-screen PCs, and printer materials got the highest searches. Together, they pulled over 31% of queries in this subcategory. The weekly product sales mean for all products is 32.9. Also, the mean value for these items is $ 189.03. Tech giants – Apple, Amazon, and Samsung record the highest weekly sales volume.
Ebook readers such as Amazon Kindle priced lower than $ 100 got the highest patronage from buyers. They represent almost one-third of all listings and sell over 2,000 units weekly. Besides, the XGODY Core Kids device gets massive orders week in, week out.
6. Crafts
The best selling items on eBay in this category are beads, stones, and jewelry accessories. Overall, these three items account for 28.2% of total searches in this section. It confirms that materials for producing jewelry are in high demand. Total weekly sales average and mean weekly price stands at 123.4 units and $ 2.05, respectively. Apart from Swarovski, other manufacturers are largely unknown.
Listings in the $ 1 – 2 bracket represent over 35% of total products for sale. Besides, they got over 7,000 orders per week. For better profit margins, consider the $ 3 -5 bracket. Products from $ 5 and above received fewer orders.
7. Audio Enhancement Devices
Concerning 'what items sell best on eBay' in the consumer electronics section, portable audio enhancement gadgets lead the pack. These include headsets, portable speakers, and media streaming devices. Overall product average and mean price is 53.5 units and $ 62.29, respectively. Beats by Dr. Dre and Bose often sold the highest volumes.
Above $ 60, the number of weekly orders drops significantly. The most preferable price bracket is between $ 20 and $ 40, followed by Listings less than $ 20. Conventional hands-free devices and earbuds have the largest orders. Further, Bluedio Hi Wireless has recorded tremendous sales over the last year.
8. Fashion Accessories
'Clothing, footwear, and accessories are one of the most popular lifestyle eBay categories. The hottest products, which cover both men and women segments, include hair materials, t-shirts, and hats. Potential average sales for each product page is 6.4 weekly, with a value of $ 3.52. In this section, price triggers more sales than brand names.
The highest sales volume is from products valued at $3 or less. Together, they account for over 10,000 weekly orders. At the upper pricing scale, certain sellers also recorded significant sales. Typical orders for this price bracket are around 500 per week. Moreover, hair accessories from Pearl Clip Barrettes are in high demand.
9. Beauty Products
The most searched terms for what items sell best on eBay include perfume, ageless skin items, and hairstyling products. In the leading position are men's fragrances and perfumes, with 7.6% of total queries. In second and third positions are anti-aging creams and hair loss treatment, with 5.2% and 4.6% respectively. Weekly sales volume per listing stands at 28. Also, the mean item price is $36.42.
Besides, the most preferred producers include Versace, Creed, and CK. Smaller brands concentrate on the lower end of the price spectrum. Listings in the US $20 - 30 range have the highest sales volume. Moreover, Dolce and Gabbana's mid-sized men's perfume recorded massive sales in the last year.
10. Accessories for Garden Tools
The best selling items on eBay under the 'Home and Garden' include accessories for gardening tools, kitchen appliances, and interior decoration materials. Batteries for gardening power tools, water filters, and decorative items recorded the highest queries in the search bar.
As a percentage of total searches, they had 6.6%, 5.0%, and 4.4%, respectively. The mean product amount remains $ 57.53 while the mean weekly product sales are 28.3.
Asides from DeWalt and Milwaukee, other producers of power tool accessories, are not popular. The $20 - $30 bracket constitutes the largest sales volume per week. Price, rather than loyalty, determines purchases.
11. Personal Ornaments and Wristwatch Accessories
This section is of the most popular categories on eBay. Two of the fastest-selling pieces of jewelry include pendants and necklaces; they account for 17.6% of searches. Accessories like bands and wristwatches follow closely with 16.8% and 15.8%, respectively. It has tons of listings that each has potential sales of 1,006 items weekly. On average, each item costs $2.42. Further, smaller jewelers, who compete on price, dominate the market.
Sellers fulfill about 12,000 orders weekly for products priced at $2 or less. Besides, this price range represents almost 50% of total listings. Beyond $10, there are far fewer sales.
12. Voice Capturing Devices and Attachments
Under the 'music equipment and accessories section, professional voice gadgets top the list. Microphones and wireless recording devices take a whopping 10.8% of total searches. Strings for guitars and other attachments come next, tied at 4.8%. About 6.7 items are sellable per product page weekly. Also, the mean product value stands at $66.73.
Moreover, Shure and Pyle are responsible for a majority of overall sales. Although demand per category is uneven, items below $30 are customers' favorite. This bracket represents 20% of total weekly sales with about 700 orders. Above $60, orders drop considerably.
13. Aquarium Organisms and Dog Treatment
Several customers love aquariums and keep dogs as pets. Aquarian plants are responsible for 8.5% of queries. Treatments for ectoparasites, namely tick, and flea come next with 6.8% of total searches. Collars complete the top trio with 5.6%. Potential weekly sales of each item stand at 17.3 while the mean product cost is $9.6.
The most patronized brands are Aquarium Magic and Aquarium Plants Factory, followed by an avalanche of unknown producers. For these best selling items on eBay 2020, making your prices too low or high will affect sakes negatively. The $8 - 10 bracket represents the ideal prices.
14. Sports Equipment
The sports segment is booming, with exercise monitoring devices, golf clubs, and sporting publications being the most ordered products. Each fitness, golf, and hunting pulled 5.2%, 4.0%, and 3.2% of total searched, respectively. Potential weekly item sales are 22.5, while the average product value is $43.85. Among hundreds of sporting brands, Magictek and Fitbit top the list concerning sales volume.
With increasing prices, orders drop significantly. Over 35% of listings are from items priced at $2 or less. They generate almost 3,000 sales weekly. Fitbit's products are in the $40 - 60 bracket, which promotes a higher profit margin. Smart Band Watch Tracker represents the single, one of the most sought after items.
15. Hero Toys and Video Games
For 'what items sell on eBay' on the 'Toys and Hobbies' category, toys modeled after movie heroes, films, and toy components top the list. As a percentage of total sales, character toys, video games, and toy construction materials pulled 17.2%, 12.2%, and 9.8%, respectively. Average weekly quantities for listed items and price is 30.9 and IS$13, respectively.
Although smaller producers dominate the market, Mattel and Zuru still record massive sales volume.
Between $5 and UD$15, this category records its highest sales. Besides, the number of listings reduces as you move higher the price range. However, the Beyblade Burst Starter kit has the highest number of individual sales.
16. Suitcases and Travel Attachments
Under the 'travel' section, luggage is the most sought-after item, pulling 37.6% of searches. In second and third places are card placement materials and transit pillows. With considerable listings, each product has an average weekly potential sales of 17.5. Also, the mean product value is $90.54.
Two of the most successful suitcase producers are American Tourister and Samsonite. A majority of customers prefer luggage and add-ons below $90. At pricier amounts, there are fewer sales, lesser competitors, but higher returns. Apart from general fashion brands, customers often prefer cheaper, niche products. Besides, the Samsonite Pivot three-in-one kit recorded the highest sales in the last year.
17. Video GamePads and Accessories
In the 'electronic games and game consoles' category, terms with the highest search volume include electronic games, attachments, and gamepads. Together, they account for 53.2% of total search queries. Household names, Sony and Nintendo, are responsible for a higher sales percentage. Each product page has an average sales potential of 46.2 units per week. The average product value stands at $30.04.
Products within the $10 - 20 price range are responsible for over one-third of total listings. Consequently, they represent the highest-selling bracket with over 4,000 weekly orders. Recent releases may sell at higher prices(about $60), but after a while, the price drops.
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Conclusion
Achieving success on eBay requires data-driven strategies. We discussed the 17 most popular eBay categories for hot sales. As a new seller, steer clear of 'red oceans', where there are fierce competitors. You may go for the less competitive subcategories and price brackets. With time, you can expand into your preferred segments.
