Pinterest is a platform where photos are shared for different users and can be easily exploited by a business. This platform provides all its users with different tools that make it easy for them to search.
To make the most of it, it is important to know what Pinterest is and the correct way to use Pinterest to achieve more visits and product recommendations from all users of this platform; being social, it is a great help in marketing.
What is Pinterest?
Pinterest is an undervalued marketing tool for disseminating all kinds of photographs to users around the world. As a social network that registers more than 200 million users a year, it has various tools that can be used in the business world.
This platform must be exploitable because nowadays the visual search is taking place in different platforms, so this is an option that users use to get inspired according to what they want to buy.
In other words, we can say that Pinterest is a social media platform specially designed to share photos, computer graphics, videos, and various content found on the Internet in the form of a catalog.
As it is a catalog-in-platform option, users have multiple tools that facilitate the use of this platform, such as pins, searches, boards, among others.
Therefore, below we will explain a couple of these tools, in order to understand more easily the components of the platform and take advantage of Pinterest for marketing:
1. Pinterest Search
If you are learning how to use Pinterest, it is important to keep in mind that searches are one of its important elements, because once you master which tags are most used by users, they will be more attractive.
A search on Pinterest is the introduction of a word which, based on it, users will see suggestions of images, videos, or computer graphics related to that keyword, so it is important to understand it.
2. Pinterest Feeds
In Pinterest, the sources refer to that information with which the content is shared on the platform, the origin of it. This content is very helpful in creating traffic to this content when it is shared.
In this way, the content can be found more easily by users, being of great benefit to any company that wants to position itself among the suggestions of the platform.
3. Boards
In Pinterest, the boards are one of the main tools to take advantage of, as they are useful for saving those pins that are published on the platform, which is one of the first things that users see when they enter our profile.
These boards can be classified according to a theme and on the platform will have the option to choose the privacy of it. In addition, the platform allows users to share content on other users' boards.
With this, it is possible for users to complement each other's information and thus attract more people to visit the boards created. Therefore, it is important to give this useful tool a chance.
4. Pins
The last tool we will highlight from this useful platform will be the pins. These are nothing more than the main and original publication made by users through their account on this platform.
Pins in Pinterest can be linked to a source so that when the user visits the pin, he can be redirected to some web page if the person who shares this pin wishes to do so.
As mentioned above, these pins can be grouped on board of their own or of other users in order to obtain more visits and queries from other users. The platform also provides the option of redirecting to an image, thus sharing it on your dashboard.
Once the use of these tools is clear, it is possible to start with Pinterest for marketing, because as we mentioned, it is a tool with great potential for those companies that want to conquer more users online.
How to Use Pinterest for Business?
Pinterest is a platform that has many tools and benefits for a company to take advantage of. That is why today many brands use Pinterest Business for their own growth.
In view of this, it is important to take into account two important aspects that allow a better understanding of how to use Pinterest for business, thus getting the most out of all its components:
· Set up Your Pinterest Business Account
Thanks to the arrival of companies on social media platforms, they have adapted to help them grow. Therefore, today it is possible to find three ways to create a business account in Pinterest.
One of them is by converting the personal account into a business account or by linking a business account to a personal one. Finally, you can choose to create an account from scratch.
If you choose to create a business account from scratch, you will need to go to Pinterest Business and create an account in the traditional way, setting up your language, email and password.
Once you have logged in, you will have the option of linking your other business accounts to this platform, as well as being able to inform if you wish to share your ads on this platform. Finally, you will have to configure your company information and your profile picture.
When you have finished this, you will be able to choose an option called "claim" where you can get more visibility for your future followers and tracking and analysis of your site. Once done, all that remains is to start posting pins and creating boards.
· Realize Your Business Goals with Pinterest
When you have your account on Pinterest, it is important to match your business objectives with the use of the platform; this way, if you want to increase your followers, you should constantly publish pins and get other users to share those pins.
To do this, you must take into account that the content you share must be captivating and attract the attention of anyone, plan publications in advance according to the seasons, optimize your Pinterest account with SEO, among others.
How to Use Pinterest for Dropshipping Business?
Pinterest is an excellent platform that can serve as the product catalog for your dropshipping business. You can set up boards for different kinds of dropshipping products, and add impressive photos to attract your target customers. Don't forget to add links to your online dropshipping store, and include the product description when you add pins.
You can follow similar Pinterest accounts, to get more inspiration by learning from your competitors and knowing customers' demands. Little by little, your Pinterest Business account will be followed and known by more people. In this way, you're attracting them to visit your online store.
Undoubtedly, Pinterest is a great way to drive traffic and market your dropshipping products! Come on! Adding pins can't be easier, and it's free!
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