Pinterest has over 300 million monthly active users - it proves to be a great place to market your brand. Pinterest is unique among social networks, and many people are selling on Pinterest and making their dream true about transforming their business into a traffic generating sales machine.
Many people go to Pinterest to get inspiration for fashion, home décor, and different types of recipes, and so on. What most people don't realize is that Pinterest is a massive sales channel for business. Therefore, if anyone wants to grow online sales easily and quickly, then one needs to check out how to sell on Pinterest.
What is Pinterest? How Does It Work?
The best way to describe Pinterest is that it is an online pinboard, used for collecting the visual pieces of multimedia, images mostly. It is a type of virtual board where you can find and then curate the images and videos. It is different from other social networks because the main intent is the discovery of other people's content and not storing their content in particular.
Different people use Pinterest to find and save new ideas that can range from new recipes, interior decoration tips, fashion inspiration, or it might be anything else that you would like to save. Every individual "pin" represents an idea, a description, and a link that is directed back to the image's online source.
Average Order Value on Different Social Media
Pinterest users pay more per order than various other social media networks like Facebook and Twitter. The only platform coming higher is Instagram. Facebook is no doubt the biggest driver of social media traffic for the fashion retailers, and it generates more orders overall, but each of its orders is smaller on average as compared to its rivals like Pinterest.
Despite driving relatively small amounts of traffic, Pinterest delivers the highest average order values for fashion retailers. There is no doubt that Pinterest is the goldmine of e-commerce stores, and one cannot afford to ignore this fact if he/she plans on growing the business.
How to Sell on Pinterest?
Pinterest started as a platform for finding new recipes and DIY ideas, but as of now, it has turned into a major shopping search engine. The vast majority of US pinners use Pinterest to research purchasing decisions. There are a lot of people going to this one platform just to shop.
This is the main reason why your brand should make the most out of this magnificent platform, and most importantly, learn different ways how to sell on Pinterest. Of course, it is not easy, but you do have to take the first step. The following steps need to be taken to start selling on Pinterest.
1. Create stunning visuals
Pinterest is a visual platform; therefore, you need to make sure that your pins are visually appealing and would compel someone to click. Thus you would require high-quality photography, beautifully designed graphics, optimally sized visuals, bold colors, and fonts.
2. Focus on the Pinterest SEO
Pinterest has its search engine optimization (SEO) rules and algorithms, as it is a visual search engine. Try to focus on the industry keywords and then use them strategically in your pin titles and descriptions. This will help in expansion on the reach of your Pinterest content, and selling on Pinterest will be easy as somebody will buy your product.
3. Use rich pins
Rich Pins extract extra data and information from your website to display alongside the normal pin information. It pulls in the price and product descriptions so that the users can view this particular information itself.
4. Use promoted pins
If you invest in the promoted pins, then you can push your pins to the top rather than relying solely on your Pinterest SEO. This can be anything, a lead magnet, a blog post, or a product. Promoted product pins help generate more sales as they take the user directly to your website to promote your Pinterest ads.
5. Organize pins into catalogs
Catalogs are a great Pinterest advertising feature to use if you want to promote your products. As long as you have a data source of all your products and their attributes, then you should be able to upload the file into Pinterest. After data source approval, any product that you add to your website will also create product pins automatically.
How to Choose Dropshipping Suppliers to Sell on Pinterest?
As mentioned in the beginning, many Pinterest users are looking for fashion, home décor, and different recipes, etc., you should choose a dropshipping supplier who specializes in Home & Garden, offering a variety of furniture, home décors, home appliances, kitchenware, and more. They should also provide appealing photos for your Pinterest marketing and all-necessary product information so that you can answer customers' questions and better work on SEO.
To improve customer experience, make sure that your dropshipping supplier can respond to you at any time - with 24/7 customer support. It's highly recommended that you opt for those who provide free product recommendations, free membership, fast and free delivery to sellers at all levels.
Although professional dropshipping suppliers meeting all the requirements above are few and far between, SaleYee.com is one of the best trustworthy ones.
Tips for Selling on Pinterest
You would obviously like to multiply your traffic by attracting perfect-fit customers with Pinterest advertising. You will succeed because Pinterest and online shopping are a match made in the e-commerce world. There are a few tips for selling on Pinterest.
· The investment that you make today in using images, compelling descriptions, and high-converting landing pages can certainly payoff for the coming months and years. As most of your reach on social networks in 24 hours of posting, while on Pinterest, half of the site visit takes place 3.5 months after first pinning, while the other half takes place 2.5 months after pinning.
· You should build and optimize your Pinterest profile and account, as more action happens in search than anywhere else, and that is no reason to neglect your profile. Use your keywords when choosing the username, and keep in mind that 97% of the searches are unbranded.
· You should be able to pin your content to more than one board, and it is basically a good practice to have one board that contains all of your blog and catalog content and nothing else. That board will be a unique resource in the Pinterest universe and performs well in engagement and traffic while you are selling on Pinterest.
Call to Action
The potential of Pinterest to help you sell more through your e-commerce business is extraordinary. Your long-term success on Pinterest marketing actually depends on consistent and quality pinning that keeps the followers engaged. Beautiful and inspiring images in Pinterest ads, effective use of keywords, and niche boards that showcase the pins will help your content go far beyond your followers.
