Search Engine Optimization (SEO) is the implementation of certain procedures to help a website rank higher on search engine result pages (SERPs). Google, Yahoo, Bing, and DuckDuckGo are the major search engines people use to find things they want to buy or wish to know. But how can visitors stumble upon your site via search engines? In this article, you can learn the definition, importance, and difference between the two types of SEO while also highlighting the best off page SEO techniques to rank your site higher on search engines.
SEO is very important for any website – be it off page SEO or on page SEO. It increases the activity of clicks and impressions on your website, thus, adding to its relevance and authority online. Google, the most commonly used search engine, continues to make certain modifications to their algorithm. As a result, the old ways of doing SEO may become obsolete if you are not updated with new techniques. If your business must thrive, your SEO strategy needs to combine both on page SEO and off page SEO. Fortunately, this article focuses on off page SEO. Stay tuned!
What Is Off Page SEO?
To help you learn more about this topic, there is a need to first have an overview of off page SEO. Off page SEO simply means doing activities to rank your website outside your website. In simple terms, any procedure that you carry to rank your website higher on search engine result pages that is OFF your site is called off page SEO. Today, we will focus on the nine proven techniques on how you can increase your page rankings on search engines.
On Page vs Off Page SEO
Before we distinguish these two, let us consider both on-page and off-page SEO factors:
On-page SEO factors include:
- Keywords
- Content
- Title tags
- Alt text
- Meta description
- Page performance
- Mobile friendliness
- Page experience signal
- Internal linking
- URL structure
- SSL/HTTPS
- Breadcrumb navigation
- Schema markup
- UX (user experience): loading, interactivity, and visual stability
Off page SEO factors include:
- Backlinks
- Local SEO
- Domain authority
- Social promotion
- PPC (Google, Facebook, Twitter, LinkedIn)
On page SEO deals with the activities that occur on your website while off page SEO refers to the page ranking factors that you control outside your website. For instance, when you create unique quality content and improve your page load speed, you using on page SEO to improve your website's search engine ranking. You cannot substitute on page SEO for off page SEO and vice versa. They both work hand in hand.
9 Best Off-Page SEO Techniques
To help improve your SEO game, we have compiled nine best off page SEO tips 2021.
1. Create valuable guest post content
There is no escaping high-quality and unique content when thinking of off page SEO. Should I share a secret? Search engine spiders love fresh and relevant content. Copying and pasting other people's content can attract penalties from search engines. When you are able to produce valuable content that will interest readers on another site, they will have no other option but to visit your website and improve your traffic. It is users first before promotion. Yes, keywords works but you try not to abuse them. Your content should be geared towards putting the readers first before anything else.
Bonus tip: Putting quality images, tags, meta descriptions, and informative videos also help to convey your message clearer.
Social media is one of the easiest off page SEO technique. It comprises a large community filled with various kinds of audiences having different needs. With social media, your business can be renowned in any part of the world without owning a brick and mortar shop. All you need is to create a page or profile for your business on Facebook, Twitter, LinkedIn, and Instagram for a start. It's free! After which, you start sharing relevant posts that are tailored to your audience's preference. If you have a budget and want to broaden your online presence and generate leads faster, you can use social media paid advertisement. Either way, social media will give your business the atmosphere to reach millions of people who are interested in your offerings.
Displaying customer reviews is a proven way to increase your website ranking on search engines. Whenever a new client or customer contemplates buying from your store, the first pointer to win them would be the reviews from previous buyers. New customers are usually skeptical about what they buy online. Of course, you can't blame them much because there are lots of scam artists on the internet today. So to appeal to those clients, you must request reviews from existing customers and display them on your site. The higher your positive reviews, they higher you rank on search engines. Positive reviews attract web crawlers and spiders, so you want to provide the best service to your customer so they can leave a positive review of your brand.
4. Image/video making/sharing
Instead of using other people's images and videos, you can create your own and utilize them on your webpage. Once you do this, you can then share them on photo/video sharing sites including YouTube, Picasa, Flickr, Instagram, Photo Bucket, and so on. Once you create interesting images or/and videos, people will like them and share your link. This is another off page SEO technique to increase the ranking of your site.
5. Link building by unique content
If you are serious about your SEO game, then you must learn the art of link building. Yes, posting on other blogs and websites and blogs can help you reach new audience members, however, a strong link building strategy can rank your content higher on search engine results page. There is more to link building than just inserting links in between posts. You need to understand the concept of inbound links. Avoid broken links and create less but quality links if you don't want to further damage your website ranking.
6. Register your business on local listings
Local listings are helpful resources that will help you reach a targeted audience based on location. Submit your website to Google Local, Yahoo Local, Yellow Pages, Maps, and so on to drive local traffic to your site.
7. Social bookmarking
Social bookmarking sites like Reddit, Digg, StumbleUpon, and Delicious can help you improve your SEO. You can promote your site by submitting your recent blog pages and entries to these bookmarking sites.
8. Get active in forums
This is one of the oldest off page SEO technique that is still working to date. Forums, just like social media platforms, comprise a large number of audiences gathering together to ask questions, discuss problems, and give feedback. Top sites like Quora and Warrior Forum are popular online places where people go to have conversations and arguments. Once you sign up, visit topics that are related to your brand. Try to answer questions or make helpful contributions to as many topics as you can lay your hands on. Like guest posting, remember to include links that will redirect people back to your site. If your content is valuable and helpful and not geared towards promotion, you can drive tons of traffic to your site.
9. Search engine submission
While search engines will discover your site, you can speed things up by submitting your website content to search engines. This will rank your website faster than usual.
Bonus Tip: Dropship Trending Products
Since off-page SEO and on-page SEO affect each other, to achieve the best results, your product marketing strategy should be based on the current trends which reflect the demand. Luckily, by taking advantage of SaleYee's free big data based product recommendations, you can save valuable time and a lot of effort! Easily dropship over 30,000 profitable products while enjoying fast and free delivery from local US/UK/DE/FR warehouses!
Call to Action
Off page SEO can be a bit tedious to complete. However, if done right, you will successfully increase your search engine ranking. If you've not yet implemented off page SEO techniques on your website, it's high time to get started and become the leader in your industry. Our tips are available at your disposal.
