Typically, a newsletter is a one-way communication where a business provides information [news update, promotions, announcements, etc.] for its clients and prospective clients to read. It is a powerful email marketing tool that has the potential of promoting your business, updating your customers, selling a product, or/and keeping your mailing list engaged. Email newsletters have helped a lot of businesses to generate affiliate sales and also to nurture relationships with potential customers.
But for a newsletter to deliver such tremendous results, it has to be something special. Here are two key things you need to know about successful newsletters. First, the best company newsletters contain relevant content; second, they are sent to a targeted audience. In this context, we have briefly introduced newsletter and we'll talk about its major functions as well as recommend the best ten newsletter templates for email marketing.
4 Major Functions of Newsletters
1. An Effective Means of Communication
Have you seen any successful business that doesn't communicate with its clients? Amazon boasts the best customer service in the world because they never fail to communicate effectively with its visitors and customers. How do they achieve that? by responding swiftly to clients' requests and by dishing out relevant newsletters.
Email newsletters are used to get attention and share information. They are an easy but effective means of communication. Informing your customers about recent developments of your business makes them feel valued. As a result, they may also have you in mind if they need to buy something or refer to someone. Also, well-designed company newsletters can serve to reinforce the existing client-business relationship. They can also establish trust with customers as you inform them about new products, services, offers, and policies.
2. Generate More Sales
Email marketing via newsletter provides an opportunity for companies to advertise their products and services. As a marketer, if you can give the right impression of your new product or service, then you will generate more sales. The more trust your customers have for you, the more sales you'll get from them. Also, writing "keywords rich" newsletters will attract traffic to your business website. Again, the more traffic you get, the more sales will increase as well.
3. Establish Your Credibility
Just like the Amazon example cited above, effective communication with your clients and employees establish your credibility. As you send your recipients' scheduled emails, you stamp your name and your slogan in their minds. Fortunately, there are tons of free newsletter templates available at your disposal that you can easily use to perform email marketing with ease.
4. Easy Delivery and Accessibility
Newsletters are sent to subscribers who opt to receive news and updates from your business. With smartphones and tablet PCs at our disposal, newsletters can be accessed and read by your recipients at any time. Whether your recipients use Windows, Android, or Apple devices, you are sure that your email newsletter will be delivered and checked.
10 Best Newsletter Templates for Email Marketing
Email newsletters templates are available to all levels of an organization. If you are looking for the best newsletter ideas or newsletter designs for effective marketing, check out these top ten free newsletter templates.
1. Email on Acid
Email on Acid offers free company newsletter templates with a layout that supports one, two, or three columns. The layout is responsive and its basic design makes it great for beginners.
2. Antwort
Antwort offers mobile-friendly templates that are appropriate for email newsletters. It offers one single-column, one two-column, and one three-column. Antwort comes with a lot of customization plus other relevant features that make your newsletter interactive.
3. Ridge by HubSpot
Although it features one-column, the newsletter template comes with a clean design. It is easy to use and the display is epic. You can stylishly embed images and colorful visuals to suit various purposes as well.
4. Webinar Invite by WorkCast
Although many businesses use it to promote sales content, the Webinar invite by the WorkCast newsletter template is ideal for promoting a webinar. You can play with graphics and text, hyperlinks, and colors until you are sure to create something that will grab your readers' attention.
5. Themezy
If you know a little about coding, then Themezy is for you. Themezy offers up to sixteen free HTML, CSS, and PSD sources of customizable email templates that come in various color schemes. Responsive layouts enable your recipients to read your newsletter across any device.
6. 99designs
99designs boast a set of 45 fully responsive free email templates that are perfect for newsletters and promo messages. You can easily add images and customize with colorful backgrounds and awesome fonts to make your email marketing campaign vibrant and sleek.
7. ZURB Ink
ZURB Studios offer five responsive email newsletter templates available for in separate HTML files and CSS stylesheet. It is free and offers a fluid layout perfect for welcoming new users to your business.
8. Pook by Litmus
Litmus offers a free email template collection that can be accessed only when you sign up. It caters to marketers who intend to announce a new product or service to their customers and prospects.
9. Useful Notifications by TemplateMonster
TemplateMonster offers a variety of email newsletter templates that are mobile-friendly, responsive, and compatible with Yahoo, Gmail, and most major email clients. The templates come with tons of customizable options but unlike the aforementioned templates, it isn't free. The full package is available for $14.
10. ThemeForest
With over 460 email newsletter templates, you have enough for a lifetime. ThemeForest possesses one of the most-rated email templates in the market. It comes with a lot of customizations and premium features. ThemeForest is available if you have a few bucks to spend $6 to $23 per template.
Conclusion
Sending the right email newsletters can maintain regular contact with your customers – this will make them more interested in your products and services. Then, marketing your email newsletter can serve as an extension for your online business, increasing traffic [through referrals], and driving sales. Are you short of ideas? Don't worry! You too can create a converting newsletter for free. The above free newsletter templates will help you create exceptional newsletters for your clients.
