Mother's Day is another exciting season not just for moms but also for online retailers. It is that time of the year that promises huge sales as people all over the world will be busy searching for gift items for their moms. Mother's Day is considered a significant shopping event after Black Friday and only prepared retailers usually get a large chunk of what lies ahead. But how do you prepare for Mothers day sales 2021? This article highlights how online retailers can prepare for Mother's Day sales. Let's get started with the importance of Mother's Day sales.
Statistics About Mother's Day Spending
Mother's Day is a yearly occasion that is celebrated in every part of the world. It is no surprise that eCommerce businesses usually experience massive traffic during the period as more and more people subscribe to shopping online. The US and the UK are the biggest shoppers on Mother's Day. With over £1.4B total retail sales, 60% of UK residence spend an average of £58 per person shopping for Mother's day gift sale [cards, flowers, spa, and pedicure top the list].
In the United States, the average spent per person on Mothers day gift sale is $186 [cards, flowers, and jewelry top the list]. Such huge numbers encourage retailers to plan for a massive harvest. So how do you plan your store for Mother's Day sales?
10 Best Ways to Prepare for Mother's Day Sales
To help you prepare for Mother's day sales 2021, we have highlighted ten fresh ideas to help you make wholesale Mothers day gifts sales with ease.
1. Run online ads to lead people to specific landing pages
If you have a budget for paid advertising, then you can run PPC ads for Mother's Day sales using specific keywords. A good practice will be to create converting landing pages for your campaigns as it will bring better results than clicking through a generic homepage.
2. Start sending Mother's Day reminders to your email list
Use email marketing to send reminder messages to existing customers for Mothers Day sales. Create a special email marketing campaign with Mother's Day theme and remember to include your most popular products, highlighting special deals. You can also include a product guide or calendar that helps customers make a choice of what to buy for moms.
3. Partner with other non-competing businesses
Teaming up with a non-competing business is a powerful way to attract new customers. For example, if you own a bag store, you can partner with a make-up retailer and give them discounts for every order worth $48. Or, better still, you can create a contest with your partner, encouraging customers to share their mom's favorite bag. Either way, both parties will benefit from this partnership.
4. Encourage your customers to share what interests their moms
Mother's Day is specially made for moms and unless your store contains content or products that interest every mother, it may not make huge sales this season. We recommend that you give your customers to opportunity to tell you more about their mothers. It could be a photo or story content, just remember to use a relevant hashtag and do giveaways to every participant, no matter how little. This way, you can drive engagement and attract new customers.
5. Create a special Mother's Day section on your store or website
Improve your user experience by creating good-looking banners on your homepage, highlighting Mother's Day deals. You can also create a section for suggesting gift ideas to help shoppers make a decision on what to gift their mothers.
6. Team up with local flower shops, jewelry stores, spas, or restaurants
According to the statistic above, Mothers' day jewelry sales are shoppers' preferences for Mother's Day gift ideas for UK and US shoppers. So, if you want to attract traffic to your store and get new customers, consider partnering with local flower shops, jewelry stores, spas, or restaurants in your area. Provide free gift cards to these businesses and eventually drive customers to your store.
7. Remember your window displays
This requires you to get your store ready for Mother's Day sale. From your website theme to the speed and banners, let your website design show passers-by that they can find Mother's Day gift ideas in your store.
8. Offer "limited edition" Mother's Day-specific products
While curating specific mom-centric products, ensure that they are created in limited edition. This will hasten a customer's propensity to buy, especially if you have an attractive product list.
9. Offer convenience through complimentary services
Make it easy for your shoppers to package their Mothers Day gift by offering "giftwrapping" or "customized cards" services. This will increase your customers' shopping experience and brand awareness.
10. Provide real value with mom-centric content
Ensure that your Mothers Day content are non-salesy. From your blog posts to newsletters, an effective practice would be to create Mother's Day gift ideas or a list of what products they are to expect.
A Checklist for Preparing Mother's Day Sales
The following checklist for Mothers day gift sale will help you better organize your products, track your store's performance, and analyze your success.
- Test-run your store or website
- Highlight relevant products
- Update product descriptions
- Create a Mother's Day special incentive
- Evaluate shipping and returns policies
- Check cross-sells and upsells
- Test-run the checkout process
- Install Google Analytics for website performance
- Start marketing
Conclusion
Whether you specialize in Mothers day appliance sale, Mothers day jewelry sale, or Mothers day jewelry sale, with this guide, you should be able to boots Mothers day sale. See if you can implement these Mother's Day sales tips. Recall that the third largest retail holiday is not only for mothers, but also sisters, daughters, wives, grandmothers, mother-in-laws, and everyone in this category. As shoppers are planning to gifts the women in their lives, there is no time to prepare your eCommerce store for Mothers Day sales than now.
