Two billion moms around the world and about 85% of people including their husbands, daughters and sons celebrate the Mother's Day. Lots of gifts are sent out on this day. Most marketers, especially those with good mother's day marketing strategies can make huge profits during this period. This article is an ultimate guide to Mother's Day marketing for online retailers.
12 Best Mother's Day Marketing Ideas for E-Commerce
A study in 2018 showed that consumers spent $4.6 billion on jewelry, $4.4 billion on special outings, $813 million on greeting cards, $956 million on gardening tools & housewares and $494 million on media, all for mother's day.
Statistics show that about 48% of people purchase gift items a week before the holiday. While some consumers go for greeting cards, others prefer flowers, services like massages, pedicures and manicures, special outings and jewelry. With a lot of people buying before the holiday and a wide variety of gift items & services in the market, stores need to put a good marketing strategy in place and on time if they must reach the target market and stand out among competitors.
This proves that there are a variety of gift ideas for mother's day and the same goes for mother's day marketing ideas. Below are some marketing ideas for e-commerce stores:
1. Launch a gift shop
Since there are a lot of gift options available in the market, one of the best ways for e-commerce stores to showcase items is by creating an online gift shop. The layout of the shop can be designed with website builders like Shopify. Also, the gift shop could be designed to allow consumers to browse the price of items, highlight products and also browse categories.
2. Email marketing series
With emails, stores can keep consumers updated about new items, popular products or bestsellers. Consumers can also get important information like launching date of gift shops and gift guides via emails. Mother's day marketing emails is known to be a very effective marketing strategy and every e-commerce store should consider this.
3. Mother's Day giveaway
This is another way to create awareness for your mother's day sales. This strategy will help you to reach out to potential buyers and then, you can also collect new emails for future marketing purposes.
4. Creating entertaining content on social media for Mother's Day
Fun and entertaining content will always attract people on social media and if the content is really inspiring or funny, then it may be shared across many social media platforms, thereby increasing your visibility. You can decide to create funny jokes, inspiring quotes or sayings about mother's day. A tool like Canva can help in content creation.
5. Creating a special mother's day coupon
A coupon can provide a discount on any item or selected items in the store. Creating a coupon specially for mother's day will not only help you to make your marketing promotions known but it will help you to keep track of your mother's day marketing campaigns.
6. Create a mother's day gift guide
Some buyers are usually confused about what to buy. So, the least you can do is to provide a guide that can help them select items to add to cart. Having a gift shop is just not enough but you should be able to assist shoppers to find the perfect gifts for the mother figures in their life.
Pro Tip: Dropshipping Mother's Day Gifts with SaleYee.com
To attract customers, offering the right Mother's Day gifts is important. Dropshipping Mother's Day gifts allow you to make a killing without heavily investing in the inventory. With fast and free shipping from local US/UK/DE/FR/IT/CZ warehouses offered by SaleYee Dropshipping Platform, you can ensure maximum customer satisfaction, too!
Learn More: Top 10 Amazon Mother's Day Gifts for Dropshipping 2021
7. Introduce extra incentives
Using extra incentives like free shipping for certain items or including free gifts with a purchase of any of the items on the gift guide could help to increase your mother's day sales.
8. Allow user-generated content
You can also encourage your followers to share memories of their moms using your brand's hashtag. This way, you get to promote not only your brand but your mother's day promotion as well. Followers can share pictures of their moms, alongside certain traits they passed to you or funny moments, moments worth reliving.
9. Organise a contest for mothers-to-be
To engage your followers, you can create a fun contest for expecting mothers. They can post pictures of their bellies, using a hashtag you've created about mothers and whoever wins the contest, gets a chance to travel before the baby arrives or win a baby shower.
10. Encourage followers to send virtual love to mothers
This idea works for both children and adults. You can create a writing contest and encourage your audience to write love letters to their moms. The best letter or the letter with more votes is then shared on your social media.
11. Create a social media campaign using hashtags
Mother's day marketing campaigns on social platforms will increase your brand awareness as well as your mother's day gift shop and gift guide. Also, create hashtags for your giveaways or contest and encourage your followers to post pictures of their moms using these hashtags.
12. Create Pinterest boards with mother's day DIY
You want to show your followers that you are interested in satisfying their needs on mother's day and not just concerned about taking their money. Inspiring your customers to make their own gifts is one way to gain trust. You can create Pinterest boards where you pin different DIY ideas for mother's day. These boards can be used directly on your websites and linked to your email marketing campaigns.
8 Best Tips for Mother's Day Marketing
Most people see the mother's day celebration as a remarkable chance to show love to and appreciate their mothers. For this reason, e-commerce stores must do the most to show off their gifts to prospective buyers. Here are a few tips that are excellent for mother's day marketing.1. Create customer-friendly ads
Always tune your ads to meet the needs of the customer, which in this case will be showing them the relevance of celebrating their mothers and showing them a great way to do so.
2. Write great copies
The texts and titles of your copies should have connections with the mother's day celebration. It should also be catchy, original, and able to leave an impression in the minds of the readers. This will help readers relate better to the celebration and take action.
3. Engage with customers via email marketing
The use of emails to engage with customers has proven effective over time. Seize the chance to reach as many prospects with mother's day marketing emails. You might want to list your gift items and best-selling items on these mails.
4. Use landing pages to reach prospective clients
Simply direct your ads to the right crowd with the help of landing pages. Landing pages for the mother's day celebration should contain the details of prospective customers.
5. Target last-minute buyers as well
You should not ignore the fact that a large number of buyers would want to pick up gifts at the last minute. Create ads, emails and that express urgency, and the possibility of getting a gift at that point.
6. Add value
Reasonable packages at affordable prices will always attract prospective buyers. You might want to assemble a set of items that is affordable and worth it.
7. Give incentives
Everyone loves benefits. Customers will always look out for what they stand to gain by buying from you. Incentives generally increase your chances of making sales.
8. Constantly analyze the performance of your marketing campaigns
It is wise to see how each marketing campaign is performing, how it can be improved, and when to make changes.
