Another exciting time of the year is fast approaching – a day when all mothers of the world are especially celebrated. The time is ticking fast and we are already counting days for the next Mother's Day UK. Demands for cakes, flowers, chocolate, and pretty cards are rapidly increasing as people are looking to shop online for items to show appreciation to that special woman in their life. As an online retailer, you need to know some marketing strategies on how to prepare for Mother's Day UK. In this article, we introduce retail media and how you can use it to attract customers to your online store.
This special day can be traced to the Romans and the ancient Greek civilizations. Originally, Mother's Day was a day intended to honor and give thanks to the Virgin Mary for birthing the messiah Jesus Christ. Around 1930, the popularity of Mothering day declined but was boosted again during WWII [World War II], as the Canadians and Americans deemed it fit to give thanks to their mothers in the war zone. Later on, the United Kingdom as well as other European states adopted the tradition. Since then, Mother's Day UK is been celebrated all through the world as a special and honorable day for Mothers.
Here is everything you need to know about Mother's Day 2O21.
What Is Mother's Day?
Also called Mothering Sunday [especially in Ireland and the UK], Mother's Day 2021 UK signifies a day for children, lovers, and other family members to show appreciation and honor to their mums, stepmothers, grandmothers, mothers-in-law, and other mother figures. Mothering Sunday allows families to reunite with their mothers. It is a day of a celebration held to honor mothers and maternal figures usually accompanied with gifts and presents. In the United Kingdom, Mother's Day is mainly a family affair after been originally linked to religion.
When Is Mother's Day Uk?
When’s Mother's Day UK? In the UK, it is a usual occurrence for Mother's Day to fall on a Sunday in March – but the date isn’t constant. It is usually held on the 4th Sunday of Lent, exactly three weeks prior to Easter Sunday. In other parts of the world, this date varies. However, this year’s Mother's Day date in the UK falls on the 14th of March.
PS: It is worth noting that March 8th is International Women’s Day.
How To Celebrate Mother's Day In The Uk
Mother's Day is one very special occasion in the UK. Sons and daughters use this period to celebrate their mothers. However, due to the COVID-19 pandemic, the lockdown will restrict to a great deal how this year’s celebration will hold. So, how will people celebrate their mum this Mothering Sunday? Here are a few stylish ways to celebrate Mother's Day UK 2021.
What To Prepare For Uk Mother's Day
Are you aware that Mother's Day is among one of the biggest occasions in the retail calendar? According to Mintel, there are more people spending money on Mother's Day than on Father’s Day, Easter, and Valentine’s Day. Yes, women are that special. So, how do you get your store ready for Mother's Day UK? Here are some retail media marketing ideas for you to utilize this Mother's Day.
1. Inspire your audience by using themes and colors related to motherhood
By just creating cute stories, poems, and pieces of artwork relating to motherhood, you are inspiring your audience and front-lining your store to appear in any searches related to Mother's Day.
2. Get the word out about your Mothering Day collection
Don’t be afraid to let people know your store is ready to make Mother's Day sales. Retail media has simplified the process of marketing, which means, you can use email marketing, social media, blogging, etc. to tell people about your Mother's Day gift ideas, collections, and product lists. This marketing strategy will attract more clients than you can imagine.
3. Create a unique, personal, and meaningful product
If you sell on marketplaces like Etsy and Shopify, you can create a Mother's Day gift that makes a woman feel special or one that tells the story of womanhood. There are tons of Mother's Day gift ideas out there, from personalized jewelry to incorporating initials, names, or birth dates on bracelets, creating a photo album, etc. Just ensure to create something that stands out – one that is most likely to appeal.
4. Remember your audience and think values
Almost every online store is piled with flowers, chocolates, and what have you. Don’t follow the multitude. Why? This is because your audiences are unique, completely different. In view of your audience’s need, provide them with the value you feel they’d appreciate. Make sure you tailor your Mother's Day product list to suit every mother’s passion, humor, value, and one that resonates with them? If you can get this right, you will pull in new customers than you did in Mother's Day 2019 UK.
What To Sell On Uk Mother's Day
It’s a time when people buy Mother's Day gifts UK to express their love, appreciation, and thanks. This year, shoppers are looking for something unique and special for their bellowed Mothers. As such, this creates a massive opportunity for retailers to dropship something meaningful for women of all ages. Finding it difficult to brainstorm UK Mother's Day gift ideas? Below are the top ten best Mother's Day gifts UK ideas for dropshipping:
1. Perfume
2. Carryon bags
3. Rose flower
4. Smart fitness tracker
5. Swing Lounger
6. Beauty and beast eternal light rose flower
7. Jewelry and wristwatches
8. Sunglasses
9. Hairdryer
10. Make-up boxes
Bonus Tip: Starting An Online Business With Zero Capital
While residents of the United Kingdom and people all over the world prepare for Mother's Day sales, you can start an online business with zero capital. The dropshipping business model allows one to sell Mother's Day gift ideas without owning an inventory, renting a warehouse, or involving in delivery/shipping. One interesting thing about dropshipping is that it ensures fast order processing, especially when you deal with suppliers that have centrally located warehouses. For example, when you use reliable dropshipping platforms like saleyee.com, be sure that your orders will be processed faster, easier, and safer. The SaleYee platform automates everything just to ensure effective good-service delivery.
saleyee.com boasts over 20, 000 profitable SKUs that you can import to your store with one click. With the SaleYee platform, you can purchase quality products at discounted prices, synchronize your orders, and allow SaleYee to process orders as fast as possible for your business. Orders are shipped within 48hours to any location, thanks to local warehouses situated throughout the world. Getting started with the SaleYee platform is completely free – no hidden charges, no restraining order process, no commission fee, and no listing fee.
Conclusion
There is still time to stock your store with gifts and Mother's Day flowers UK! Most people think mothers deserve better presents than Fathers – well, that’s consumers’ psychology. And, this makes them spend more on women. This is why you need to map out a concrete retail media marketing strategy. We have highlighted some ideas in this article; implement them and see wonders.
