It is the time for thoughtful gifts again. As Mother’s Day approaches, there is always a rise in demand for gift sets and everybody is on the search for some Mother’s Day promotion to shop from. Despite what goes on in the world, shopping for Mother’s Day does not have to be a hassle for anyone. However, there is still a vast majority of people who continue to purchase gifts for Mother’s Day at the last minute.
For businesses, this is the best time to kick in your Mother’s Day promotion ideas. Since everybody wants to purchase the best products for their mothers, it is a great idea to incorporate the best Mother’s Day promotions into your business strategy leading up to the holiday.
If you are still looking for the best Mother’s Day promotion ideas for your business venture, here are six actionable strategies that you can use.
6 Actionable Strategies for Mother's Day Promotion
1. Drive Up Sales Using Discounts
All customers would want to purchase the perfect present for Mother’s Day. If you want to be successful in this competitive time in the industry, one of the best ways to drive up your sales is to give customers an additional incentive. One of the best Mother’s Day promotion ideas is to offer free shipping on your products for one or two weeks leading up to the occasion or offering discount vouchers to customers as part of your holiday marketing strategy.
Since most businesses tend to incorporate special deals and gift sets as part of their Mother’s Day promotion, you can further boost sales by offering special discounts on these products. Ask your customers to use codes such as “MOM” or “LOVE” to receive a 5 or 10% discount on their purchase. To increase your brand presence, you can use digital marketing such as offer ads on Instagram where you can promote your Mother’s Day promotion.
2. Offer a Giveaway
Everybody loves free items. If you want to attract more customers to your brand, you can simply create a giveaway out of your Mother’s Day promotional items. Giveaways help brands gain more attention since you can ask customers to tag their friends in the comments or ask their friends to follow your social media accounts. Even a small giveaway during an important holiday of the year can help your brand gain the sales boost that it needs.
An additional tip to sustain the customers you attract through the giveaway is to use targeted email marketing immediately afterward. As your brand would have more potential customers to sell your Mother’s Day promotional products to, it might be beneficial to send out personalized emails to new subscribers and offer welcome discounts to stimulate purchases.
3. Design Gift Guides for your Website
One of the best ways to market your Mother’s Day promotion is to guide customers on the products that they should buy. Since statistics show that a majority of shoppers for Mother’s Day are last-minute, it is important to provide them with useful gift guides that can help them decide on a present for their beloved moms.
Remember that your gift guides should include some of your best-selling Mother’s Day promotional products. This helps customers determine which items are currently popular in the market, thus helping them choose what to purchase as their own gifts.
A gift guide is also a great way to highlight gift sets that are part of your Mother’s Day promotional items. This means that you can group together similar products that compliment each other, such as makeup sets or clothing sets.
4. Offer Personalization
Mother’s Day is one of the few holidays when everybody wants to give a personalized present. This means that your customers would appreciate it if you offered small ways to personalize what they buy – such as a customized card or mug.
If you are looking for ways to incorporate personalization into your Mother’s Day promotion, then we recommend adding a few limited-edition products to your catalog that shoppers can customize by adding a small phrase or design. For items such as sweatshirts or mugs, personalization is considerably easy to offer.
5. Use Pinterest Marketing
Whenever a customer wants to purchase a special item, they are likely to search through Pinterest first. The best part about this social media site is that it helps people gather their ideas and find inspiration regarding what they should purchase. If you are looking for the best Mother’s Day promotions for your business, turning towards Pinterest to market your products can be a great idea.
Statistics show that over 77% of customers use Pinterest to discover a new brand every week. This means that if you create an aesthetic and visually appealing board on Pinterest regarding your product range and Mother’s Day promotion, then you are likely to attract a range of new customers towards your brand. The most popular pins on Pinterest are always those that include high-definition images and follow a set color scheme.
6. Invest in Influencer Marketing
Since Mother’s Day is a holiday that is close to everyone’s heart, most people tend to find gift inspiration from social media influencers. This means that if a popular blogger promotes a certain product, more people are likely to place an order from the same brand. One of the best Mother’s Day promotions for your brand can be to invest in influencer marketing and collaborate with various bloggers to promote your special holiday products.
The best part about investing in influencer marketing is that the reach goes beyond one specific holiday. Even if a potential shopper comes across an Instagram post promoting your products long after Mother’s Day, you will continue to gain customers and attract traffic towards your website and online store.
Using Dropshipping on Mother’s Day
If you run an eCommerce store and want to widen your product portfolio, dropshipping is an effective way to achieve that. At saleyee.com, you can find various Mother’s Day promotion ideas by adding new products to your catalog. The best part about opting for SaleYee as your dropshipping partner is that your customers can have access to free shipping and quick deliveries – two things that are extremely important to ensure that people receive their gifts in time for Mother’s Day.
The Key Takeaway
If you were on the search for the best Mother’s Day promotions for your brand, then this actionable guide to effective marketing should increase your sales significantly. By adding all or some of these strategies to your Mother’s Day marketing campaign, you are likely to attract new customers as well as encourage existing customers to make purchases from your brand during every holiday of the year.
