Without a doubt, the YouTube algorithm typically decides the content that you will view on their platform at least 70% of the time. More importantly, over 81% of American YouTube viewers said that they typically watch the recommended videos, according to research done by the Pew Research Centre.
That said, how do you make sure the YouTube algorithm works for you instead of against you? Unfortunately, YouTube has never been entirely transparent about how the system works and optimizes your videos for optimum search engines. But, with a little research, you could learn how to make the most viewed YouTube video. Thankfully, this article is in your best interest.
4 Major Benefits of YouTube Marketing for your Business
Most people do not understand the advantages of using YouTube as a marketing space. So, let's start by discussing the 4-major benefits of YouTube Marketing for your business.
1. Visibility on Google
We can all agree that Google visibility is not as easy as it sounds. You need to make sure you have utilized all the SEO tools at your disposal. One of them is having the most viewed YouTube video. Videos are now appearing more on Google searches.
That's because Google's algorithm now takes into consideration videos, images, books, news, and also local searches blended. To make sure you are on top of your game, you can create high-quality articles and also incorporate new videos that lead to your YouTube channel.
2. Tap into the YouTube traffic
YouTube is currently ranked as the 2nd largest search tool after Google. That said, the site has millions, if not billions, of organic traffic that could help build your company's brand. With YouTube, you are guaranteed that a group of people will take a peek at your company's brand. That's as long as your content will educate, entertain, or even solve a problem.
3. Your content will stay relevant
Through YouTube, you can create or even repurpose your content without the need to invest in costly options. What's more, repurposing your content is an effective marketing strategy. That's because it will reach your audience in different ways; hence, they will love what they get from your company.
4. Worldwide growth
We all want our businesses to reach the world. And the best way to do that is to get free YouTube views. Creating consistent video content opens your company to the world. Additionally, if you are a native English speaker, then YouTube has a lot to offer. Over 30% of YouTube viewers are English speakers. More importantly, if you include captions, you can also cater to the needs of different audiences.
5 Best Effective Ways to Get More Views on YouTube
Now that you get the importance of YouTube, we can look at the best ways to get more views on YouTube.
1. Choosing a specific niche
It's no secret: YouTube makes money through showing ads. So, it's in their best interest to keep the audience glued to their platform so they can deliver more ads. That's why you will find recommended videos on the sidebar. For instance, if you check the Unboxing of PS5, YouTube will recommend the unboxing of Xbox X plus other related videos. That will capture your attention that you won't even notice the time passing by. What's more, through recommendations, your video will quickly become the most viewed YouTube clip.
When you concentrate on a specific niche, your work will be recommended on the sidebar. Therefore, don't just start a cooking channel. Instead, you can create a barbecue channel. That will increase your visibility, and also, you will get more free YouTube views. 
2. Focusing on the viewers' perspective
Who are you creating videos for? It's not you! Right? That said, don't make videos with titles such as, ‘The console I use.' Unless you are PewDiePie, no one really cares. So, concentrate on creating content that will do better on search engines. That could potentially help rank your clip as the most viewed YouTube video.
As much as people do not care about the gaming console you are using, they are still looking for advice on such topics. So, why don't you change your subject to ‘Best Gaming Console in 2021.' Typically, such titles get more searches than you can imagine.
3. Optimizing for high Google rankings
You need to ensure your video ranks on Google. How? The most exciting thing is that YouTube videos also rank on Google. If you want to learn how to get views on YouTube, then you need to listen up closely. Start by searching related videos on Google using Ahref's content explorer. Once that's done, sort out the ones with low organic traffic and use the ones with high traffic. That should help you create the ideal title that's also optimized on Google.
4. Using eye-catching thumbnails
Before we get started on this, I need you to understand that you shouldn't create a click-bait thumbnail. That's a thumbnail that only focuses on more clicks but doesn't describe what's happening in the video. Such videos will damage your ranking as well as your traffic.
Create a thumbnail that's both eye-catching but also describes what is happening in the video. You can also use descriptive texts for your thumbnails.
5. Writing a winning description
Finally, this is the most crucial part of learning how to get more views on YouTube. Your video descriptions said a lot about your video content and also your prowess in the field. In the description box, you can use between 500 to 1000 words to tell us more about your video. Also, you can link to other related videos on your YouTube channel. The first two sentences should compel the viewers to watch the video. On top of that, you can use time stamps to highlight specific key points in the content.
Final Words
Well, there you have it! It doesn't matter if you are running a small business or an enterprise; YouTube will typically increase your traffic and sales. So, if you've not started creating video content for your company, then there's no time like the present. What's more, this article will help you make the most viewed video on YouTube. That said, take your time to find the right niche that best describes your company and brand.
