Getting more traffic is crucial to business growth. As technology advances, many ways to generate lead and reach out to the targeted audience have unfolded – one of which is lead generation. Lead generation has been around for a long time, but many companies don't yet know the best lead generation software to use.
Through online lead generation, finding customers and building relationships with them have been easier and convenient. In this article, we will introduce 10 best lead generation softwares for online business owners or marketers.
Benefits of Using Lead Generation Software
Like previous years having good online lead generation software in place will still be an effective strategy for marketers. Some of the benefits of using lead generation software are:
1. Generation and conversion of more quality leads from multiple channels;
2. Achieve higher conversion rates;
3. Expand your customer base;
4. Boost your sales and revenue.
10 Best Lead Generation Software by Type
In the age of information technology, lead generation software is gaining more popularity. Most organizations are aware that they need to generate more leads, but a lot of them don't know which lead generation tools to use.
Advertising Tools
Advertising your products and services can be done on Facebook, Twitter, LinkedIn, etc. But if you want to get leads by promoting your business, you will need the following lead generation tools.
1. Google Ads
Google Ads service is one of the oldest lead generation tools around. As millions of people search for related keywords about your products or services or whatever your business offer, Google Ads is a guaranteed recipe for generating leads. What's more, setting up campaigns is free – you are only charged when people click your ads. Google Ads service automates all kinds of tracking and analytic functions to make your ads relevant. With this lead generation tool, you have an increased chance of people seeing your ads when they search for related terms.
Pricing: It is free to set up a campaign but you can decide on a preferred pricing option base on your budget.
2. AdEspresso
AdEspresso is created by Hootsuite as an optimization tool for Instagram, Facebook, and Google ads. With AdEspresso, you can run ads with various audiences after testing multiple ad variants. AdEspresso comes with exceptional functions including in-depth analytics, reports, activity tracking, etc.
Pricing: A free 14-day trial awaits you after signing up for AdEspresso. After this, you will be charged $59 per month when billed annually.
Communication Tools
Communicating with prospects is crucial in generating sales. The following lead generation tools can help you create connections with your customers.
3. Drift
Drift is a cloud-based live chat app that helps you to get in touch with your customers quickly. This lead generation tool – when installed on your site – has the potential to drive half of all your online sales.
Pricing: To get started, Drift has a free version for one user and 100 contacts. From there, pricing starts at $400 per month for their Essential plan and $1,500 per month for their Premium plan. Custom pricing is also available for larger companies.
4. CallPage
CallPage is a unique lead generation software that is easy to setup. It generates leads by immediately starting a conversation with your visitors, prompting them to enter their phone number for you to call. Once they leave their phone number, they can choose to be called later or for you to leave a message. This way you can collect their information and engage them in the future.
Pricing: Basic plan for CallPage is free while the Starter plan costs $59; the Professional plan costs $199; the Premium plan costs $499.
Email Marketing Tools
Email marketing is the most effective way to generate leads online. We recommend the following best lead generation marketing software for email marketing.
5. Constant Contact
If you have a bigger list or you are in the B2B sector, we recommend using Constant Contact. This powerful online lead generation software can be used for launching email campaigns as well as boosting Google Ads sales. It offers real-time analysis, mobile-optimized templates, extensive online training, webinars, and excellent support to improve your marketing efforts. You can test the quality of their service using the free trial.
Pricing: Their pricing plan ranges from $20 per month (for Email) for up to 500 contacts to $45 per month (for Email Plus) though you can always get started with a free trial.
6. Sendinblue
Sendinblue is a popular lead generation tool that provides several automation features that you need for email marketing, creating high-engaging emails, build automated workflows as well as send SMS messages. Many companies even use Sendinblue to send transactional emails.
Pricing: Lite package costs $27 per month while the Premium package costs $71 per month.
Email Address Finders
Several tools are meant for finding email addresses and contact details of people who are not on your email list. This can be a great way to generate leads. The following online lead generation marketing tools are ideal for finding email addresses.
7. Voila Norbert
Voila Norbert is the go-to tool that marketers use for lead generation and email outreach. With this tool, you can find and verify anyone's email address and generate leads in the process. All you need to do is the name or domain name of the person you want to look up for.
Pricing: Valet package costs $49 per month (for 1,000 leads); Counselor package costs $499 per month (for 50,000 leads); and other options.
8. Hunter
Hunter is a helpful tool for finding email addresses that are associated with any web domain. Just type in the domain and Hunter will conduct a quick email search, allowing you to manually choose your ideal email targets and access the email addresses you need without scouring every website, one by one.
Pricing: Hunter is free to use for up to 50 requests but the Starter plan costs $49 per month (1000 requests); the Enterprise plan costs $399 per month (50,000 requests), and other options.
Prospecting and Outreach Tools
If you want to convert your contacts into leads, then the following lead generation tools come handy.
9. Prospect.io
As the name implies, Prospect.io is an email automation tool that helps you to handle both prospecting and outreach. It focuses on outbound marketing strategies to get contact information automatically. Then you can reach out to them via email campaigns with the option of tracking data on all interactions.
Pricing: Prospect.io's Essential plan costs $79 per month while the Business plan costs $129 per month.
10. Datanyze
Datanyze helps your business to discover what your target customers, prospects, or website visitors are using. It comes with a prospecting tool that can help you not only find contact details fast but to export them for management and follow-up.
Pricing: Getting started is free! After that, you will need to contact their sales team for a pricing plan.
Final Thoughts
Finding a customer early is essential in your sales journey. As you've read, there are many types of lead generation software suited for different purposes. Choosing the best lead generation marketing tool can be difficult but with this guide, you can implement creative strategies to achieve a higher conversion rate, reach potential customers, generate more leads, and boost sales and revenue.
