Instagram has been at the forefront of social media influencer marketing for a while now. Its effects on businesses range from improving brand awareness to increasing sales leads.
As social media platform has gone beyond an advertising channel for brands, it has grown to include posting strategies and other advanced marketing. The article would help you consider the best Instagram influencer marketing strategies to apply to your business.
Why Use Instagram Influencer Marketing?
Influencer marketing is everywhere, and there is a high chance that you have come across lots of it. On your Instagram feed, more and more influencer posts appear by the day and are a part of a full-fledged industry worth billions of dollars.
Instagram plays a crucial role in providing an accessible social platform for brands to reach out to potential customers. It is the best-performing social media platform, as far as influencer marketing goes. The influencer marketing hub Instagram creates the most efficient engagements compared to all the other social media combined. The trend shouldn't be surprising since the Instagram users are more likely to share and interact with content that comes to their feed.
One key element to harnessing the potentials of the best Instagram influencer marketing strategies is user trust. You can advertise products to people through sources on Instagram they consider to be reliable and can ultimately trust.
The Instagram influencer marketing platform is notably more effective than traditional advertising methods. A brand can employ an Instagram influencer to recommend their products to their followers at a minimal cost.
How Much Does Instagram Influencer Marketing Cost?
In the early days of social media marketing, popular accounts are content with taking free products in exchange for being in a partnership with a brand. All that has changed, and most influencers would sign into a paid agreement with a brand nowadays. It has led to the rise of the "Influencer Career," where people build up Instagram influencer accounts as their primary source of income.
In effect, it means that the cost of implementing Instagram Influencer marketing is variable, and depends on the influencer you would be working with, and how big the marketing project would be. For context, you could be paying as high as $10,000 for an Instagram sponsored post.
It would help if you estimated the right price when considering how to do Instagram influencer marketing of a product multiple times. The influencer and their reach are some of the critical determiners on how much you would be paying. Usually, the price is higher, the more followers the influencer has; when the count goes beyond the 100,000-mark, you would have to pay a significant amount for advertisement.
Nano-influencers and Micro-influencers make up a significant portion of the influencer marketing hub Instagram has to offer, and they have the potentials to provide a better reach for brands. These sets of influencers have much less than a hundred thousand followers, but they make up for it in a higher engagement level. Also, they are much closer to the consumers the brand aims to target since they haven't attained a tall, "celebrity" status on Instagram.
How to Find the Right Influencers to Work With?
Learning how to use influencer marketing on Instagram mostly starts from identifying what makes an Instagram influencer. An influencer has to have a significant engagement level on the Instagram influencer marketing platform. You can calculate the engagement level from the average number of content comments and likes, dividing it by the number of followers, and multiplying by 100. It generally decreases as the number of followers increase.
An Instagram account that can deliver 2 to 3% engagement on posts can be said to have standard influencer capabilities. However, handles with hundreds of thousands of followers seldom reach the 2%-mark; accounts with a few thousand followers count have a better chance. You can find higher rates of up to 6% from specific "small" influencers, and even 20% on the times the posts are "internet viral."
The following are ways to finding the right influencers to work with as you begin Instagram Influencer marketing:
● As a business, it is best to check for Instagram follower count. Partnering with accounts with huge followings would work when there is a correlation with the brand itself. Researching on the contents from the influencer accounts helps to understand their effect on your business niche. It is one way to learn how to do Instagram influencer marketing and be sure that the influencer account has an actual influence in the area to which you are seeking to appeal.
● It would be best if you looked beyond the aesthetic value of a post, as it contributes little to the overall performance of that post. People are more likely to interact with posts containing life elements, such as plants, animals, or people, rather than posts on subjects like the sunset, landscape, or ocean views. Other properties, such as captions and hashtags, go a long way as well.
● The reach of the account is essential as well. You can ask for stats from the influencer accounts, as most of them keep related statistics in a media kit. Alternatively, you could use third-party software to get an overview of their performance over a specified period.
● Finally, it helps if you consider your budget and the options available to you in that range. Depending on the current size of the business, you could find micro or nano-influencer accounts that accept cheap flat rates for advert posts or charge based on the leads they generate. These types of influencers generally have a better long-term prospect.
Conclusion
Instagram Influencer marketing is one of the trending ways to increase the reach of your business. Figures and metrics concerning individual Instagram accounts help you improve on how to use influencer marketing on Instagram and get a better yield. Ultimately, the goal is to bring the brand's products to the awareness of more potential customers and drive more product sales by exploiting Instagram marketing strategies.
