Instagram is a popular social media platform that is available on the Internet today. Many people are using this platform regularly for any of their needs. Millions of users are active on this platform every day. As a dropshipper, you may want to take a look at this opportunity for getting potential clients from Instagram. You also need to learn more about Instagram Ads dropshipping method, so you can get the best result from this social media platform efficiently.
What are Instagram Ads?
Instagram ads are sponsored posts that are going to pop up on the users’ feed on Instagram. When you are running a business, you may want to consider running Instagram ads for boosting the performance of your business. You can use Instagram ads for displaying your content across this platform. The posts are going to occur with a “Sponsored” label.
Advertising on Instagram can give you a lot of benefits, especially when you want to run a profitable business. Instagram ads are usually much cheaper than the other types of advertising methods that are available today, for example, television ads, newspaper ads, billboards, etc. The average CPC of the Instagram ads will be around $1 - $2 for getting traffic to your website.
Types of Instagram Ads
When you are going to work with Instagram ads, you need to know that there are some types of ads that are available on Instagram. Some of these ad types include Explore Ads, Shopping Ads, Collection Ads, Stories Ads, etc. You can select the best ads that will be suitable for your budget and your needs.
5 Tips for Running Instagram Ads
a. Use the video for your advantage
If you are interested in getting a lot of benefits by advertising on Instagram, you may want to take a look at this tip. The video will be much more powerful than the image, especially in terms of delivering any messages or ideas. Your video should emphasize the beauty of your products, so you can promote them to your customers.
You can focus on some key features from certain brands or products that you have in your company. Don’t forget to use a good call to action for getting a good engagement rate from your customers.
b. Use the best picture quality
This is another useful tip that you may want to take a look at, especially when you want to advertise on Instagram effectively. Good pictures will be very useful to attract a lot of customers for engaging with your content.
If you don’t have any pictures of your products or services, you can consider using some stock photos that are available on some websites, such as Pixabay, Unsplash, Shutterstock, etc. You can post some of these images on your Instagram account, so your followers will be happy to look at your content.
c. Use emojis
Many Instagram influencers can attract a lot of followers because they are using emojis on their posts. You can try incorporating some emojis into your Instagram ads, so you can convey your ideas in a better way. You can use this idea for doing your Instagram dropshipping business.
People will be interested in looking at these emojis when scrolling their Instagram feed. For example, when you offer free shipping, you can include a box emoji on the text for displaying your idea.
d. Always watermark your images
You need to understand that Instagram ads will spread your content to a lot of people on Instagram. You want your brand to be recognized by all of your target customers. Therefore, you can consider using the watermark on your images.
You can place a logo in a certain part of your images, for example at the bottom right corner of your images. Instagram dropshipping ads are the best way for you to start building good brand awareness from your company.
e. Consider working with some influencers
Although you are going to use dropshipping Instagram marketing method, you may want to consider working with some Instagram influencers. They have a lot of fans who are ready to follow their recommendations. You can ask them to collaborate with you, especially after you run your Instagram ads. They will be happy to become your dropshipping Instagram influencers for promoting your products and services. You can find these influencers from many resources, for example Reddit. You can find a specific topic about the Instagram dropshipping Reddit on this platform.
They can recommend some of your sponsored posts or dropshipping Instagram pages to their followers, so you will get a lot of reach from your potential customers on this social media platform. You need to know the characteristics of some influencers before you choose the best one for promoting your products or services. It will answer the question of “can you dropship on Instagram?”. The answer to this question is yes, you can get potential customers on Instagram efficiently.
How to Make Use of Instagram Ads for Dropshipping
a. Create a business profile
When you want to make Instagram ads for your content, you may want to learn how you can create a business profile. It allows you to advertise any content directly from Instagram. If you are a new Instagram advertiser, you may want to consider using this option. It allows you to create good Instagram ads without having to visit the Facebook Page for starting your ads campaign.
b. Use Facebook Ads Manager
Facebook and Instagram are operating under the same company. You can use the Facebook Ads Manager when you want to create Instagram ads dropshipping. Facebook Ads Manager is a powerful tool that you can use for customizing and targeting your audience easily. You can also use this tool for defining a campaign objective and also track the performance of your ads easily.
c. Create your first campaign
You can start creating your first campaign via your Facebook Ads Manager, especially when you want to use Instagram for dropshipping. Then, you can pick an objective of your ads. If you want to be guided on setting up your Instagram ads, you may want to choose the Guided Creation tool. Some campaign objectives include conversion, awareness, and consideration.
At this part, you can also set up your budget and schedule for your ads. You can choose whether you are going to use the campaign budget optimization or manual setup. The campaign budget optimization is a powerful feature that will identify any ads that are going to perform well on Instagram.
Conclusion
After you know how you can start advertising your dropshipping Instagram pages, you are going to start finding the best products for your dropshipping business. You need to choose the best products that are popular among many people today. These popular products will make your dropshipping business profitable for you.
