Blogging is an essential part of any business. Irrespective of the type of company you run, blogging is a necessity, and you will learn why in this guide. Blogging for marketers is changing as digital marketing and the audience needs change. As a result, the need to adjust and modify old strategies is crucial. This step-by-step guide will teach you how to write a good blog post, the importance of blog posts for any business or brand, and also the best tips to write blog posts that can secure a high SEO ranking in Google.
Marketers, retailers, and even most freelancers use blogs because of its enormous benefits. The importance of blogging for your small business cannot be overlooked especially now that there are creative tools that can help you create high-quality blog posts easier and faster. A blog post is an effective tool for driving new traffic to your website, growing audience, engaging new visitors, ensuring your brand's visibility, and eventually increasing sales. Other benefits may include: increase your SEO/SERP, develop better customer relationships, and position your brand as an industry leader.
How to Write a Good Blog Post Step by Step
1. Decide what you want to write about
The beauty of blogging is that you can write about anything and everything. I mean, there are thousands of topics that you can write about. However, many marketers still struggle to come up with good topic ideas. Don't worry, we are here to help you with the topics.
The first thing you want to do is to be familiar with hot and trendy topics for your niche. Try using SEO tools like Ahrefs Site Explorer to get an idea of what content is working for your competitors. From the list of results, select the best ten topics that interest you along with the list of keyword ideas. With this inspiration, you should have great topics to write for your business.
2. Narrow down the topics with the most potential
Having searched for the topics that your competitors are using to drive traffic, you will still need to filter them from the most potential to the least potential. Use the Ahrefs tool to weed out the topics with the least conversion rate so you can focus on the ones with the most potential. You can also create the topics in form of a trend or a series. For instance, let's say you have one topic to write on and you know that the topic won't fit in one blog post you can decide to split it into three topics and upload them in different weeks. For example, Vitamins 101, Classifications of Vitamins, Vitamin A and its benefits, Vitamin B and its benefits, and so on. It is important to split blog posts if you want to save time, effort, and drive long-term traffic to your website.
3. Check if your blog posts can rank
Thanks to automation tools, you can save hours writing on a topic that will not rank on search engines. Any blog post that will not feature in the top 10 Google search results will find it difficult to rank. For beginners, you should use the appropriate tool to check whether the blog post in which you intend to write on is rankable and has good commercial search intent. When you filter out irrelevant topics, all that will be left are a couple of topics that will rank.
4. Write an outline
An outline is a structure of how the blog post will look like. Typically, an outline consists of a header and several sub-headers.
This is what your blog outline might look like:
Header: How to Write a Good Blog Post: Quick Guide!
Sub-header: Introduction
Sub-sub-header: What is a blog post?
Sub-sub-header: What are the benefits of blog posts for marketers?
Sub-header: 2 sure ways of writing high-quality blog posts
Sub-sub-header: Figure out your article ideas
Sub-sub-header: Write an outline
Sub-header: Conclusion or Call to Action
It can also be written in HTML formatting using header tags.
<h1> How to Write a Good Blog Post: Quick Guide! </h1>
<h2> Sub-header: Introduction </h2>
<h3>Sub-sub-header: What is a blog post? </h3>
<h3> Sub-sub-header: What are the benefits of blog posts for marketers? </h3>
<h2> Sub-header: 2 sure ways of writing high-quality blog posts </h2>
<h3> Sub-sub-header: Figure out your article ideas </h3>
<h3> Sub-sub-header: Write an outline </h3>
<h2> Sub-header: Conclusion or Call to Action </h2>
It is important that you outline your blog posts so you can enjoy SEO benefits.
5. Compose a draft
Gold has to go through different processes before it became what it is. A high-quality and engaging article is one that has undergone a series of processes including, writing and re-writing sentences, erasing sentences, rearranging phrases, correcting grammatical errors and spelling blunders, and so on. Don't be afraid to make mistakes; it is part of the process. Only ensure that you get your draft ready for the next step.
6. Get feedback
It is easier to rate yourself 9/11 for a post that you have composed. Well, chances are that rating is biased. You want to give your draft to an editor to point out things beyond your perception. An editor could be a friend or family member or even your colleague. He or she will figure out where you are struggling and help you make the necessary corrections. Remember, an impartial eye cannot corrupt judgment. He or she will spot grammatical errors almost instantly, highlight too many jargons that will make the posts difficult to comprehend and erase unclear or unnecessary points.
7. Revise your draft
Once you have gotten your feedback, there is no harm in making some edits. Take the time to view things the way your editor did. Work on the itemized points and try to improve the blog post as much as possible. Adding someone else's idea to yours is a great way to produce the best piece. Keep revising your draft and getting feedback until you and your editor have nothing to revise. At this point, everything is settled.
8. Format and upload your post
Formatting your post matters. It makes it easier for your audience to digest what you have written. For instance, writing huge chunks of texts might bore your readers. Introduce relevant images, funny memes, GIFs, bullet points, and headings to make your post interesting to read.
9. Work on your title and post URL
The ideal blog post title should entice readers to click your post and make it rank in search engines. This is why you must look for spicy titles for your post to make it click-worthy as possible and also include rich keywords through professional keyword research to make it rank on Google.
11 Best Tips on Writing Blog Posts That Rank High & Convert
1. Know your target audience;
2. Create blog posts loaded with practical values;
3. Use the AIDA model to capture your audience – AIDA is an acronym for Attention, Interest, Desire, Action;
4. Add images to every blog posts;
5. Write compelling headlines;
6. Add subheadings to your blog post;
7. Use shorter paragraphs to break up the page;
8. Understand how to build inbound links to your blog posts ;
9. Use bullet points frequently;
10. Optimize your blog posts for SEO;
11. Add a clear and concise call-to-action.
Call to Action
If you've not been getting the desired traffic on your blog or website, it could be that you are not writing a good post. I want you to give these techniques a try. As the traffic of SaleYee blog is doubling every month now, I'm sure the above how to write a blog post series will help to improve search results and attract more traffic.
To boost your website traffic, stay tuned with SaleYee Blog and you'll be certain that you're on the right path. Sign up free with SaleYee.com now, you can also receive selected blog posts and weekly product recommendations based on big data research for free!
