Influencer marketing is a type of marketing that is popular among many business owners today. If you want to promote your products or services via the Internet, you may want to consider using this method now. Micro-influencer marketing is proven to be very effective to attract traffic or visitors accurately at a very affordable price.
Micro influencer marketing is usually more affordable than regular influencer marketing. In this article, we are going to learn about anything related to micro-influencer marketing and how you can work with micro influencers.
What is Micro-Influencer?
Before you start working with this micro-influencer marketing method, you need to know the micro-influencer definition. A micro-influencer is an individual that has about 1,000 to 1,000,000 followers. Most micro-influencers are commonly considered as experts in their niches. They can be fitness-gurus, travelers, food bloggers, and also local fashionistas. Micro-influencers usually have a deep connection level with their audiences. As a result, they can help you get a better engagement rate for your social media campaign.
Most influencers with about 1,000 followers usually generate up to 85% better engagement rate than other influencers with 100,000 followers. When the number of followers increases, the rate of engagement usually decreases very significantly.
A small audience can mean that there is more personal interaction and also hands-on service to the clients. Many micro-influencers usually see themselves as the peers of their followers. More than 85% of the consumers will say that they are going to trust the recommendations from their peers.
Why Work with Micro-Influencers?
1. Good engagement rate
This is the most important thing that you will get from working with some professional micro-influencers. Engagement with followers from micro-influencers will be a benefit for you and your brand. They usually interact with their audience frequently by responding to the comments and questions quickly.
They will be more likely to discuss the common pains from their audience before they can recommend your products or services. They are not only posting something and letting everything disappear from their feeds, but they are going to advocate for your brand actively. Their followers will be ready to buy any of your products or services when they recommend your brand.
Good exposure with a high engagement rate is very important to help you promote your business, your products, and your services. Your invested dollar will go much farther when you work with micro-influencers compared to celebrity influencers.
2. An affordable way to promote your business
Working with celebrity influencers or endorsers can cost you a very expensive fee for one post only. You will spend hundreds of thousands of dollars asking them to promote your products or services. Micro-influencers are usually much more affordable than celebrity influencers. On average, the rate of using their services will be around $1,000 per post. This rate is usually for influencers with 100,000 followers.
This affordable rate also allows you to work with some professional micro-influencers with an affordable budget. These micro-influencers can give you access to some of their followers with different characteristics or personality. As a result, you are going to get a wide reach for promoting your business, products, or services.
3. High conversion rate
This is another reason why you may want to work with micro-influencers. Almost 50% of people say that they are going to trust any recommendations from any influencers they follow. These recommendations will play an important role in their purchase decisions. The recommendations and reviews from micro-influencers will increase the conversion rate in your business significantly.
Unlike major celebrities, the micro-influencers usually have specific niche markets. They usually have a tribe with enthusiast followers. All of these followers have specific interests. When the influencers recommend something related to their niches, their followers are going to follow and buy the products or services immediately. This is a good reason why you may want to work with these micro-influencers, especially when you want to promote any of your products or services.
Is Micro-Influencer Marketing Suitable for You?
After you know all benefits of working with micro-influencers, it is the best time for you to determine if they are suitable for your business. The first thing that you need to do is analyzing the audience you have for your business. You need to ensure that your audiences are active on social media, such as YouTube, Facebook, or Instagram.
If they are active on social media, micro-influencer marketing can be a suitable marketing type for you. You can work with micro-influencers on Instagram, YouTube, and Facebook. You need to choose the right platform that can give you a wide reach for any of your products or services. Some categories that are suitable for micro-influencer marketing are fashion, beauty, home, family, travel, lifestyle, business, tech, and also entertainment.
How to Use Micro-Influencers to Attract Customers
1. Use campaign-specific hashtags
These hashtags are very effective to help you spread good brand awareness and also drive sales to your business very quickly. These hashtags can allow some micro-influencers to connect with your brand easily. You can start using hashtags with your company name, so you can drive tons of traffic to your website.
Sponsored posts are very effective to leverage a group of micro-influencers, so you can boost your sales and brand awareness from your company. You can reach some of your favorite influencers and offer them free products in exchange for their honest reviews. They will hold a significant power to drive conversion and sales to your company.
3. Use the storytelling method
Storytelling is proven to be very effective to increase conversion. There is no doubt about this method. People are going to care about you, your brand, your products, or your services. Some stories will connect your products with followers from the micro-influencer in a deep connection.
Call to Action
Working with some micro-influencers can bring a lot of benefits for you, your brand, and your company. It can be the best time for you to contact a good micro-influencer agency, so you can find some popular influencers in your niche.
