Facebook has become an outstanding social media platform to discover people and engage them more while they are online. This makes Facebook marketing a great way to succeed in e-commerce because it opens you to a large pool of prospective customers for your product or service.
Facebook is a fantastic channel to sell your products or services, meet more customers, promote your brand, and boost your business to hit your projected annual targets. This article is about everything you need to know to set up a Facebook shop.
What Is A Facebook Shop?
Facebook Shop is an official online marketplace that matches the category of an e-commerce store. It involves the defined pages; products are in categories, and there is an authorized payment method. One can offer all the services to one's buyers when they shop from one's website.
The Facebook shop does not only attract Facebook users because selling on it is easy and free. It offers businesses the liberty to choose which products they want to display from their catalog. Also, to customize products using cover images and colors that show their brand's uniqueness. Regardless of your business size or budget, sellers can bring their businesses online and link up with customers anytime it's convenient for them. There are several benefits to set up a Facebook Shop. The good thing is that setting up a Facebook shop page is not a herculean task.
Benefits of Setting up Facebook Shopping
1. Sell more than just physical products
Facebook shopping provides you with a marketing platform that makes it possible to sell not only physical products. You are open to selling services as well.
2. More tools to help you
Facebook shopping is built with a pack of useful tools to help you succeed. Helpful tools for promotions, sales, marketing, conversion, customer support, and lots more are available to you on Facebook shopping.
3. Third-party integration
There is a third-party integration with other online platforms like BigCommerce, Shopify, and WooCommerce. This helps small and medium scale businesses create their online shops and integrate with any third parties.
4. Facebook's unified family apps
Facebook is along with its family apps such as Instagram are unified making your marketing strategy cross across the Facebook family apps.
5. Seamless checkout experience
There is a checkout experience for your customers who have made previous purchases. Saving their card details using secured and cryptic technology is available for your customers. This means their details can be safely stored and they do not need to constantly input their details every time they want to make a purchase.
6. Real-time shopping
Real-time shopping exists that gives businesses the ability to increase their conversion rate.
7. Artificial intelligence
There is artificial intelligence (AI) technology system built-in Facebook shopping. The AI is smart enough to link Facebook products' pictures on Facebook and Instagram.
8. Augmented reality
Augmented reality on Facebook shop gives customers the chance to use their mobile phones to preview items in the real world- like experience making it feels like they have the product with them physically.
Preparation for Setting up a Facebook Shop Page
Creating a Facebook shop page helps to link up with Facebook shops and allows you to start selling quickly. It is expected that you have your business page ready and be ready to work using your laptop or desktop computer to set up. Here are the steps to follow.
1. On the business page, go to the 'Shop' tab. You will have to agree to the Facebook merchant terms and policies.
2. Provide your tax/payment details, or rather, select a checkout option.
3. You add products.
4. Organize your products into collections to allow customers to find them easily.
5. Manage your orders.
How to Create a Facebook Shop Step by Step?
How to create a Facebook shop is revealed here, and there are various steps to follow.
1. Create an account with Facebook Business Manager
Move to Facebook Business Manager, then click on the start selling button. Then, click on the "Get Started" button when the options are opened to you. On the next page, click on set up for your business information and then follow other instructions.
2. Create a collection
Click on create collection after you login into your commerce manager. For each collection, some features will have to be added.
·Collection name: Could be up to 20 characters long and additions of some emojis
·Collection description: There are as many as 200 characters to use.
·Cover media: An image, about 4:3 and a size of 1080×810 pixels to serve as the cover for the collections.
3. Customize your storefront
This is the next stage after creating a collection. This gives you the liberty to customize your shop. Click on shops, and on the one you want to edit, click the "Edit " button. Two tabs will open within your shop.
·Layout: this is the part to choose to exhibit collections as featured and add other collections.
·Style: You can adjust colors, button size, and text to match the storefront with your brand.
4. Publish your shop
To publish your shop, you will have to use the shop preview to access and assess how your page will look. Once you are satisfied with it, click on "Publish." The page will be reviewed, and collections approved within 24 hours.
Final Words
Ecommerce has grown, with Facebook as a social media platform as one of the influencing factors of its growth. Facebook is an excellent online platform to exhibit your products to a large customer base.
Thus, the Facebook Shop has a promising potential for small, medium, and large businesses to grow their business through social media. If you have an existing e-commerce website, it is recommended that you start doing business on Facebook, link it to your Facebook shop for more sales.
Bonus Tip:
If you are uncertain about how many units of a certain products can be sold in your Facebook shop, the safest approach would be adopting the dropshipping business by working with the best free dropshipping suppliers like saleyee.com.
