YouTube has been a source of excitement for users and a source of income for businesses and creators for a long time.
As retailers, marketers, and business owners, YouTube can be an effective avenue for promote your goods and services – only if you know how to maximize this opportunity. For this purpose, we have created this guide on the 20 best tips on how to promote your YouTube videos for your online business FREELY.
What You Need Before Promoting YouTube Videos
Every second, people are flooding YouTube in search of the next video to consume. The more they watch appealing videos, the more they anticipate the next series. This and more makes YouTube the go-to resource for promoting any product or service.
Before asking how to promote my YouTube video, first, you need to know what YouTube is all about. YouTube is an online video platform where videos in various categories are uploaded for learning and excitement purposes. I know you know Facebook but are you aware that YouTube has overtaken Facebook as the 2nd most-visited website on the web? With over 1.9 billion active monthly users, YouTube offers a lot of possibilities for digital marketers. The questions are:
a. Have your set up a YouTube channel?
b. Have you decided which products or services to promote?
c. If you have done neither of the above, then, what are you waiting for? Create a YouTube channel ASAP and get inspired from SaleYee Dropshipping Platform's free product recommendations based on big data research! If yes, do you know how to promote YouTube videos for viewership?
Either way, we have outlined twenty effective tips for increasing your views, optimizing your YouTube content, so that you can improve the ROI of your YouTube effort.
20 Tips to Promote YouTube Videos Without Paying
In this section, you can learn how to promote YouTube without paying.
1. Know what your audience wants
Your audience is the reason your YouTube page still exists. So, before you create any type of content, you want to make sure it is in line with what your audience would want. If you are new to the system, take a look at your competitors' YouTube channels to download ideas on the type of content you can create for your audience. With a better understanding of your audience, every post, video, or content will convert and yield tremendous results.
2. Create high-quality videos
What's the essence of creating videos if not ones with high quality? No matter how little your budget or resources is, ensure not to produce poor videos. It is best not to post a video at all rather than posting poor videos. Videos with low quality are unprofessional and make your brand undervalued. Thus, you must ensure to use a quality camera and brush up on the recordings before publishing them.
3. Write concise, engaging, and descriptive titles
Your video can be of a high-quality and get the lowest views. YouTube marketing is all about crafting killer titles that will grab an audience's attention. Learn and master click-baiting; this will help you figure out what sort of titles your audience will most likely click on.
While you offer high-quality videos, you want to offer something that not only makes sense but also solves your audience's problems. When creating a video on YouTube, you want to ask yourself a few questions:
· Will this video solve a problem?
· If yes, what problem does it solve?
· Is the video entertaining enough to command shares, likes, and improve views?
If you cannot answer these questions correctly, you may have to go back to the drawing board.
5. Include a CTA to increase engagement
The CTA (call to action) is powerful in YouTube marketing. Sometimes a video content can create an emotional connection with its audience that they forget to hit the like button, share, or become your subscriber. Simply asking your audience to drop a question or comment on a video will increase your engagement. Make it a habit to ask and it shall be given.
6. Partner with other brands and creators
Nobody is an island, not even Jack Sparrow. Sometimes, collaborating with other creators gives you exposure and new subscribers. Just ensure to partner with YouTube content creators that you know and trust, one that shares passion with your business.
7. Organize your YouTube content by creating playlists
Playlists help to keep your videos organized. Most viewers may leave your channel because they find it difficult to navigate through. Creating playlists will make your videos appeal to viewers.
8. Create a series
Sometimes, the best way to bring a baby close to you is to leave him asking for more. When you have a content idea, try slitting it in parts and stay consistent. This will keep your audience anticipating your next post.
9. Encourage viewers to follow your series
So, while they wait for your next series, you also want to encourage them to follow your series. One effective way to encourage viewers to follow your series is to create a content calendar, highlighting when the next series will be uploaded. You also want to keep the idea fresh by engaging your audience in the comment section.
10. Q&A works
Questions and Answers are a smart way to build a YouTube dynasty. Your subscribers want to interact with you so why not provide them the opportunity to communicate with you. Ask your audience to forward their questions or opinion about a video via email, tweet, or comment. On your path, ensure to create a video that addresses what they asked for. By doing so, you are showing your subscribers how much they mean to you. In return, your view counts, watch time, and engagement will skyrocket.
11. Don't neglect other social media platforms
Video content is rampant on the Internet and thanks to social media, it spreads like wildfire. As you engage your YouTube fans with interesting videos, make sure not to forget your followers on Facebook, Instagram, LinkedIn, and Twitter. These platforms work hand in hand. If you find it difficult to post your content on various social media platforms, then scheduling tools can be an effective solution.
12. Promote your YouTube channel, not just your videos
A lot of marketers make the mistake of only promoting specific videos. This will not help your videos rank higher on YouTube and search engines. If you have a video that grabs more attention, take advantage by encouraging subscribers to your channel and share your videos.
13. Be active in the community
Find other brands that may interest your niche or personality. Watch their videos, like, share, and post thoughtful comments. This will give you an idea of what your competition is up to.
14. Run contests
Subscribers love to get involved and contests are a great way to get them to interact with your brand. The contest is also a great way to get your audience involved. If done right, YouTube videos increase your follower base. Make sure you:
· Adhere to YouTube's contest rules and restrictions
· Know what you want to achieve with the contest
· Give a prize your viewers will love to have
· Use other social channels to maximize your reach
15. Optimize your videos for search engine visibility
Did you know? YouTube videos appear in 70% of the top 100 search results on Google. Any Q&A query on Google will return videos from YouTube. Give it a quick trial. This shows how important YouTube SEO is. Just as people visit Google for unknown questions, they also visit YouTube for these reasons.
Now, ask yourself, what are people searching for? These search terms, known as "keywords," should be researched and embedded into your titles and descriptions, tags, categories, metadata, etc. Doing this will help you redirect organic traffic from Google search engine to your YouTube channel with a minimal effort.
16. Optimize your descriptions
Like titles, optimizing your descriptions in promoting YouTube videos. Consider these few takeaways:
· Mention keywords in your description
· Your description should not exceed 5000 characters
· Include only YouTube-approved hashtags in your video description
· Help viewers get what they are looking for by creating a "contents page" with time stamps
· Add links to relevant playlists
17. Create custom thumbnails
A thumbnail can describe a video in less than a second. To get more likes, shares, and views, we recommend that you create an eye-catching custom thumbnail for your YouTube videos. Consider these simple thumbnail tricks for best results:
· Should not exceed the 2MB limit
· The thumbnail resolution should be 1280 x 720 pixels or a 16:9 aspect ratio
· Only .PNG, .GIF, .JPG, or .BMP is accepted
· Use high-contrast photos
· Use stock photos when you are not sure
· Encourage clicks by adding text and colors
18. Embed your YouTube videos
Embedding a video on YouTube or your website will help your audience stay around for a longer period.
Each holiday has its expectations. Before any holiday, make sure to research what people are expecting and create a video on those using relevant keywords. It works, surprisingly.
20. Run a paid YouTube ad campaign
If you have a marketing budget, then there is no harm in running a paid YouTube ad campaign. This will help improve your video/channel's visibility. There are a variety of YouTube ad types to choose from including:
· sponsored cards
· display ads
· overlay ads
· bumper ads
· skippable and non-skippable video ads
While creating a YouTube ad campaign will generate incredible results, we recommend that you first build your channel [by increasing views and engagement] using organic methods as listed in numbers 1 – 19 above. Let option 20 be the amplifying tool.
Conclusion – How to Promote YouTube Videos
Now you know how to promote YouTube videos free. It can be easy if you are dedicated to achieving your set goals. With the above-mentioned tricks, you can promote your YouTube videos, increase views, engagement, and subscribers.
For more useful tips to start and grow an online business, stay tuned with us! Sign up free now, you can enjoy fast and free delivery of over 30,000 profitable dropshipping products from SaleYee's local warehouses (630,000 square meters)!
