Facebook marketing is not a new term. It is around for quite some time, since 2007, to be precise.
One thing is clear, though. As soon as Facebook started growing when more and more people came on board, it saw an opportunity to allow brands to reach those people and market their products.
If you're a business owner, you'd definitely want to know how to do Facebook marketing because it has emerged and is still one of the top strategies to buffer up your sales funnels.
What is Facebook Marketing?
To state it simply, it is a key component of social media marketing. According to Facebook, more than one billion people are active on it and more than 100 million are present on Instagram, which it owns.
In these one billion people, your target prospects are present, too. And to go global or target those prospects demographically, you'd have to use whatever marketing tools Facebook gives you.
Now that we've talked about the tools, they are phenomenally effective in reaching your audiences. With a small fee, you can place an ad. Absolutely free, you can create your brand page and start engaging with customers. Although the fee we talked about will take you somewhere, it is the originality of the content that wins over.
That's because alive humans interact on Facebook, and if you want to grab their attention, you will have to appeal to their human side.
So, to sum it all, Facebook marketing is reaching out to your target customers through ads and other tools, then using quality content to engage them, and finally, introduce them into your sales funnel by linking that content to your website or brick or mortar outlets (if any).
But why should you do all that?
Is Facebook Marketing Worth It?
It definitely is. Here's how.
1. A key business growth strategy
You can grow your business by reaching out to all those potential customers hanging out in different groups, pages, and interacting with certain ads. With the help of Facebook, you can learn their behavior and target them based on that. Sooner than you know, you'll be flooded with people asking for more.
2. Lets you build brand awareness
If you don't let people know about your brand, you don't exist. That's simple to understand and difficult to do offline with the help of billboards. However, social media marketing and especially Facebook lets you do that with a few taps, given you follow everything right.
3. Does not cost a fortune
Unlike building and maintaining a website, creating Facebook pages comes without any costs. You can register your business with it and start working on populating your sales funnel. Also, the amount spent on ads is a small investment, when done right, can give you 4 to 5 times ROI.
4. Leads people to your website
Traffic to a website is like food to the body. If your website has no traffic, it is useless and it will die soon. Savvy SEO experts always focus on optimization for Google as well as social media optimization. In fact, SMO is a viable part of SEO, and when combined, you can get loads of traffic.
Of course, the benefits of using Facebook for marketing are not only limited to these. Besides SEO, it can also help you with building an impressive email list all the while keeping tabs on your customer's behavior.
How to Do Facebook Marketing? Follow These 8 Steps
Now, that you've known its benefits, here's how to market on Facebook.
1. Create a Facebook page
The first thing you'd want to do is create a page for your business. A Facebook page is similar to having a website. Therefore, you'd have to pay attention to its tiny details.
Unlike websites, though, here you only fill out fields laid out by Facebook itself. These include your basic information, a profile photo/video, and a cover photo/video, description, or "About," contact information, and location.
Creating a Facebook page takes less than 5 minutes.
2. Post frequently
A lot of websites will tell you to post regularly or on some specific day like Friday. However, you'll only know what works for you when you try it yourself. This kind of marketing is trial and error based.
But if you're not sure about it, you can begin by posting interesting articles daily, sharing funny quotes related to your business, or asking customer opinions.
However, do not overdo all this. If you try hard, chances are that you'll lose your voice and begin to sound pushy.
3. Talk to your audience
The perk of having a Facebook page is that you can interact with your customers on a daily basis. You can reply to their comments, answer their queries, and ask for their opinions as we said.
Once you target your audience with ads and savvy marketing, do not let their morale down by staying silent. Remember, Facebook is a community. Although online, it still has repercussions for those who either engage with them rudely or do not care about them entirely.
That goes to say that your first step towards customer care and support starts here.
4. Build and grow your community
When you interact with your customers or followers in a healthy way, you'll see an influx of referrals. How does that happen? Simply because your existing followers or 'likers' are also your brand ambassadors. The way you treat them will always translate into either something good or bad. And if it's good, you'll see how your community grows.
5. Build a strategy for your Facebook ads
You already read about this. Here, we'd want to stress on formulating a viable strategy for your Facebook ads for better Facebook marketing. With an impressive CTR world over, these ads can take your brand awareness to new levels. But for that, you've to be creative and keep on adding fresh ad content.
6. Know which content type performs well
Like we said, whatever you share will show results. Bad or good, depending on your content type. And when you finally recognize what works for you and that you're getting good results out of it, focus on creating multiple posts and ad content around it.
You can easily know which posts do well by following Facebook's engagement insights.
7. Offer deals and promotions
Keeping customer benefits in your mind is a prime way of getting them hooked to your products as well as gain their loyalty in the long run. An easy way to do that is to offer deals and promotions and pin them at the top of your page.
8. Analyze your results
Facebook Insights is a key part of Facebook marketing because it tells you which one of your strategies is performing well by giving you insights on key metrics such as promotions, followers, likes, page views, outreach, stories, videos, and many more. You can access it from your profile.
Final Words
Facebook marketing is a vital part of social media marketing. It is one of the few marketing strategies out there that lets you reach your customers beyond the restrictions of borders. You can target the local population or go global and expand your brand with minimum investment.
It has grown in importance in recent times due to the pandemic and you can't afford to ignore it. The popular business model, dropshipping, can greatly relieve your financial pressure, as dropshippers don’t need to maintain the inventory but source products directly from a trustworthy dropshipping supplier like saleyee.com to fulfill the order.
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