User engagement is an important marketing strategy that any entrepreneur should implement. In a world where businesses and brands are fighting for customers, it can be challenging to retain customers. According to Optinmonster, “84% of people say they have been convinced to buy a product or service by merely watching a brand’s video”. That’s huge! Including videos in your marketing strategy is a proven way to boost user engagement. This post highlights valuable tips on how to improve user engagement with videos.
User engagement or customer engagement is the extent to which an audience uses and gets value from your product or service. “81% of marketers feel that videos have a direct, positive impact on sales”; no wonder increased user engagement is considered a major determining factor to business success. Customer engagement is crucial as it helps brands retain existing customers and attract new ones. If users spend 2.6 times more time on pages with video than pages without video, you should learn how to increase user engagement on the website.
How to improve the customer engagement
According to WordStream, video marketers increase their revenue 49% faster than non-video users. This is because videos are the most engaging form of content. Also, a video is the best way to simplify complex subjects while humanizing your brand. Now, how do you increase user engagement on the website?
Use high-quality videos
Using high-quality videos is a great way to increase user engagement. Viewers are attracted to unique, eye-catching, and creative videos. They will feed their eyes on any videos, especially when it is of high quality.
Increase your reach with video advertising
Videos can boost engagement for your brand, but Instagram video advertising can be an added advantage to reach a wider audience. Start by creating short videos that people will not just watch but also share with friends and loved ones. Think of videos that will promote brand awareness and also generate interest in your brand. You want to create videos that will resonate with your audience and answer potential questions.
Explainer videos can do a lot more than you think
Check out this user engagement analytics: “94% of marketers agree that videos have helped increase user understanding of their product or service”. That shows that user engagement goes beyond convincing customers to buy your product or service. Customers are looking forward to making the most of the product or service they spent their money on. Your job is to make life easier for your customers by creating helpful content on “how-to” use your product or software in simple steps. Explainer videos are a great way to educate both new and existing users. Explainer or “how-to” videos help users/viewers better understand your product and service. It doesn’t necessarily have to be lengthy; keep it brief but make sure it explains in details everything your viewers need to know. Often, it is best to create short explainer videos in series by breaking complex concepts into tiny fragments. This will not foster engagement and also convert viewers into buyers.
Drive retention with valuable content
Videos can help increase customer satisfaction and improve brand loyalty. The videos you post on social media shouldn’t be about unveiling new products or services alone to your audience. Most times, your business needs to focus on providing extra value to its audience. For instance, if you own a freelancing platform, creating a video guide that will inspire people to learn new skills can be fulfilling. You are not promoting your brand per say; you are showing people the need to add value to themselves. Another notable mention would be to assist customers in any way they need help. Viewers post their frustration about a product or service in the comment section. Create videos that will address issues or complaints – by this, your customers are assured you listen to them.
Run contests, do giveaways
Ad Week Facebook user engagement statistics reveal that “75 million people visit Facebook’s video platform ‘Facebook Watch daily’ and spend an average of 20 minutes.” Most of those videos are sponsored by companies, giveaways, and contests. Running social media contests can generate interest in your brand and engage thousands or millions of users. Some practical contest ideas include:
- User-Generated Content (UGC) – ask your audience to create posts and tag your business or use a hashtag you created.
- Post a video and ask users to like, comment, and follow that post to join the contest.
- Post a video and ask users to tag their friends. The more people they tag, the more they qualify for your contest.
Where to promote your videos?
There is a wide range of video applications all over the internet, but TikTok, YouTube, Facebook, Instagram, and Snapchat are the most popular destinations to promote your videos. TikTok’s 2022 report shows that posts from Technology and IT, Food & Beverage, Gaming, and Media industries got the highest views per post. Those who sell products or services in any of these categories have a chance of getting more likes, comments, or follows for posting quality videos.
Bonus Tips: Dropshipping With the Saleyee Platform
Dropshipping is an online business model that allows retailers to sell goods without owning an inventory, renting a warehouse, or fulfilling orders. Three things are essential to start a dropshipping business. They are an online store, with the right products, and dropship suppliers. Dropship suppliers play an essential role in the fulfillment process; hence, choosing a reliable supplier can help to reduce the risks of returns and refunds. A reliable, reputable supplier offers:
- trust
- high-quality products
- fast order processing and shipping time
- quick response and outstanding customer service
- returns and refunds policy if the situation warrants
SaleYee is a wholesale dropship platform that can professionally deliver quality products with a large profit margin. The SaleYee platform is established to help make life easier for retailers. Visit https://www.saleyee.com for more information.
Conclusion
There are plenty of ways to increase user engagement for your brand. Creating content that resonates, entertains, educates, and satisfies your viewers make a solid user engagement strategy. Video is the best route to digital user engagement; it is now left for you to make the most of it to drive engagement and increase sales. It is natural for customers to keep coming back to view your content if they get what they want.
