There are different channels of advertising products and services. For instance, creating Amazon product videos can be very effective. Product demo videos are used to attract potential buyers by showing them how a product operates or how a service works.
The goal of creating product videos is to instill trust and authenticity in the minds of potential buyers so they can value your product over others. In this article, we will discuss how you can create product videos for effective demo in e-commerce.
The Power of the Product Video
Product videos are an opportunity to grab the attention of potential buyers and give them another reason to trust and choose your product over others. They can be used to show how a product operates, to show how a product can be set up and used, to show how a service benefits recipients, or to show the effectiveness of a product. A product demo video can be as short as 30 seconds but should not exceed a minute and a half or two as the case may be.
It is easy to create an effective product video, especially if you have the necessary tools. When used correctly, a product video can be a powerful tool to help you attract more clients and get more sales over competitors.
You could use product video production across social media, in advertising, linked to email newsletters, and on your product pages. The best part is you can host your video on free video platforms like YouTube and Vimeo and also embed it directly on your site for visitors and customers to view.
Essential Elements for a Great Product Video
There are several options for creating product videos, but they all share a common goal, and that is to give your potential customers insight about the unique qualities of your product or service. If you're thinking of creating a product video, below are some essential elements that you can use to create a great product video.
1. Goals for your product video
What do you want to achieve with the product demo video? Do you want to introduce your brand, generate sales, explain certain product specifics, or build brand awareness? Setting up goals will help you determine the kind of video you should produce, the right video format to use, the tone to use, background images, and so on.
2. Target audience and value proposition
After setting up your goals, identifying who your target audiences are, is the next step. Knowing your ideal customers will help you know the message you need to convey. Doing this will increase your product video's effectiveness. There are some ways to identify your target audience and value proposition:
i. Your sales team knows your customers better because they speak with them all day.
ii. Have a one-on-one conversation with your customers; they know what they like most and what they despise about your product.
iii. Monitor your brand discussions through opinions with friends and consumers.
iv. Get ideas from your competitors.
Having collated the following information, you can proceed to the next step.
3. A video script
At this stage you now know your target audience and what they like. You can advance to drafting your product video script and storyboard. Ever seen a movie production before? It begins with a script. In the same manner, a script is the bedrock of your production video.
Here are some tips for writing an award-winning script:
i. Use the right tone to reflect your business or brand.
ii. Let your script focus more on the problems your product can solve.
iii. Choose words that reflect your idea on the product.
iv. Have a compelling CTA (call-to-action), e.g. visit our website, download this report, contact us, buy now, subscribe to our newsletter, etc.
A good story should illustrate the challenges faced by your target audience and also introduce how your product can solve those challenges.
4. Storyboard based on your target audience
A storyboard is a visual representation of your script. It highlights, in detail, what you want your target audience or customers to know about your product. An effective storyboard should pass through the sales, design, and tech team department. They will offer expert ideas on how to improve the video.
5. Filming, actors, and voiceover
If you have a team and the necessary equipment needed to film the video, then you are good to go. Otherwise, you should hire a professional filming agency to handle the entire video production. A good agency will save you time and stress. They have all the equipment needed to get the job done. As for the voiceover, this can be rehearsed and experimented with by one of your employees.
6. Sharing your video
How will you share your video with the world? Depending on what you want to achieve with the newly created video, you can diffuse your video via:
- Your website
- Social media platforms
- A landing page
- Nurturing emails
7. Hosting your video
A product video can be hosted on free/popular platforms such as YouTube and Vimeo. When hosting your video, ensure that you use the right keywords for SEO purposes. If you own a website, you can easily embed videos there for your visitors to watch, share, and take actions through the CTA button.
How to Create a Promotional Product Video for Effective Demo
The following tips will help you create an effective promotional video for your product.
1. Write down the plan for your product video
Planning is everything! Planning entails scripting, sketching, or storyboarding. When planning, you consider the location that best suits your video, the type of upholstery to be used, the tone and theme, or whether you are aiming for an indoor or outdoor setting. Just ensure that you avoid too many details or a distraction that will steal the show.
2. Be mindful of lighting
Creating an Amazon product video requires low lights. Try to film with your subjects facing the light source.
3. Use different devices for filming and recording audio
It is ideal to use one device to record audio and another device to film. After this, you can mix the audio and visuals during editing. Using one device for both filming and recording audio can affect the quality of the video.
4. Use a tripod
Using a tripod makes your shots steady and unwavering. If you can't afford one, ensure that you keep your hands steady or use supportive objects (e.g. stack of books) while using a camera.
5. Don't use your phone's zoom feature
If you are using a phone to record, avoid the zoom feature as it makes the objects grainy. Instead, move closer to record clean and crisp shots.
6. Use horizontal shots
Ideally, Amazon product videos are supposed to be shot horizontally. Before opting for vertical shots, make sure it is what's best suited for your script.
7. Choosing editing programs
After filming and snapping photos, you want to compile all pieces into one video. This is quite easy with video editing apps or software. They are free and easy to use. Here are a few video editing app and software that works flawlessly for different platforms:
- Quik (for mobile devices)
- iMovie (for Mac users)
- OpenShot (for Windows/Mac/Linux users)
Conclusion
Now that you have a step-by-step guide on how to create a promotional video for your product and brand, why don't you attempt one yourself? First-timers might find this difficult but with time, motivation, and consistent practice, you'll create a stunning and professional product video. The reward will make you happy and the failed attempts will add to your experience.
Bonus Tip: Having a Good Promotional Video is Far From Enough
However amazing your promotional video is, without outstanding products and services, it is no use. Luckily, with the business model of dropshipping and the best dropshipping suppliers, such as saleyee.com, you can have peace of mind. You just need to add products to your online store and focus on sales and customer service, while your dropshipping suppliers take care of the product supply and order fulfillment.
SaleYee offers high-quality, top-selling dropshipping products from local US/UK/DE/FR/CZ warehouses, which is convenient for you to order samples and produce great product videos. More importantly, free membership and great discounts, 24/7 customer support are provided, as well as free product recommendations based on big data research.
Thanks to integrated supply chain resources, and advantageous business experience in cross-border e-commerce since 2007, SaleYee is chosen by over 30,000 online sellers and suppliers, and the dropshipping wholesale platform is attracting an increasing number of business partners now.
