Driving mad profits by dropshipping items as with any other e-commerce business does not come without advertising. For your dropshipping business, one of the best platforms on which you can advertise with is Facebook. But then, there are nuances to do to generate so much ROI with Facebook ads. To be more specific, part of those things you should know something about is Facebook's advertising policies and some tips to help you increase sales in dropshipping. This article shows several best ways you can follow to effectively advertise on Facebook as a dropshipper.
Facebook Advertising Costs That Dropshippers Should Know
To succeed in the dropshipping space, you need to have a budget-friendly plan that will cover your Facebook advertising costs. The logic is that if you can have several Facebook users who are interested in your stuff, you tend to enhance your prospects of making sales all the way. These are some Facebook ads costs you should know.、
In all, first, you need to come to terms with the fact that there are several bidding models available on the Facebook ads program. And different bidding models come with different bidding costs. So, your Facebook ad costs all depend on your bidding model. For instance, the typical cost per click (CPC) bidding model is about $1 for every click. The cost per download (CPA) will usually cost you about $5.47 while another bidding model such as cost per like (CPL) goes for $1.07. Choosing cost per impression (CPM) you can spend $7.19 for every one thousand impressions.
In short, the ultimate advert costs will have to do with several important factors such as your niche audience, industry, ad placements, your digital marketing skillset, and a couple of other factors.
Learn more: How to Make Money with Facebook Ads
Facebook Advertising Policies
Facebook ads policies might be the deal maker or the deal-breaker for you depending on your attitude towards it. Facebook ads policies offer directions on what sorts of advert content that Facebook may permit.
Personal Attributes – Ads must not have content that implies or assert individualistic attributes. In line with Facebook's policies, there must no direct or indirect implications or assertions about any person's race, religion, ethnicity, or what have you.
Adult Content – Facebook does not tolerate ads showing nudity, or sexually-provocative positions or depictions.
Facebook's Brands – Facebook does not expect any advertiser to represent its brand in any way. Ads linking to Instagram or Facebook should only make minimal reference to Facebook to let the audience know about the destination of their advertorial efforts or campaign. It should not represent the Facebook company in a manner that makes it a more distinctive or prominent part of the ad creative.
Other prohibited contents in Facebook ads include illegal services or products, discriminatory practices, tobacco and associated products; drugs and related items; multi-level marketing; weapons and ammunition, and a couple of others. Ads in the restricted category include those that relate to alcohol; dating; online gambling and gaming; political or electoral issues; and several others.
Your video ads must not feature disruptive content and your targeting and positioning must also not be to discriminate, provoke, or harass users on Facebook. When you try and fully comply with Facebook Advertising Policies, your ads tend to get approved easily and you can be almost certain to attain your digital marketing goals.
7 Best Ways to Advertise on Facebook
Know how to write and arrange your Facebook ads content is crucial to the success of your digital marketing efforts. Here are six ways in which you can do just that.
1. Niche down
Stop blowing your ads on every Dick, Tom, and Harry. Take to Facebook targeting to niche down on your audience and then write your copy to it. One best way to advertise on Facebook is to begin to niche down.
2. Write a variety of Facebook ads for diverse people
This is important to test what copy engages the most and will most likely convert visitors to buyers of your product.
3. Make sure your Facebook Ad copy tallies with your visualizations
If your ad copy and the images you use do not get along with each other, people are going to be confused and maybe discouraged from clicking after all.
4. Precision is key so lead with value
Ensure your ad copy is as precise as it can be. Your buying audience doesn't care for words as much as they for the value it will add to their lives.
5. Be honest with the figures
Using figures in your ad copy shows your audience that you not only mean business but are damn outright with them. Let your audience know the money cost of buying from you from the get-go.
6. Use some perspective
You can let your friends, family, or freelancers run over the ad copy for you so you can see how effective it looks before launching it.
7. Test your ad copy
With different copies but the same image, run your ads to see how engaging and converting your ad copy looks like. Facebook allows you to spend a few bucks to see how profitable the eventual ads will be.
Facebook Advertising Tips for Increasing Sales in Dropshipping
Aside from apprising yourself with Facebook advertising policies, getting hands-on Facebook advertising tips for your effective Facebook business advertising is key. Here are some you can deploy for your effective Facebook advertising strategy.
- Try Videos as part of your ad strategy – metrics show that ads with videos tend to pull in more engagements
- Find more lookalike audience with high-quality customers – take advantage of Facebook's algorithm and so you can center more on your high-value buyers
- Maintain your frequency score on a low level and make the relevance great
- Put mobile-oriented content first – most social media platforms such as Google and Facebook prioritizes ads as such better than desktop-based copies
- Before targeting, determine and analyze your audience
- On a tight budget? Set a bid limit – this enables you to pay the most minimal cost for some days
Call to Action
We have addressed and summarized most of the basics of Facebook advertising in this post. To effectively use Facebook ads for dropshipping business, begin by familiarizing yourself with the best Facebook advertising strategies and putting them to best use. When you do that, you can have a stress-free ride towards breaking even in the dropshipping business.
