Halloween is a celebration observed in many countries on the last day of October. During this celebration, people would wear costumes to ward off ghosts and light bonfires while others would eat treats and carve jack-o-lanterns, among other activities. Few weeks before the Halloween season starts, brands and businesses try to prepare Halloween marketing ideas to drive customers and increase sales. In this article, you can learn the best six Halloween marketing ideas that will bring maximum cash for your brand.
If you are looking for a season to drive sales then think Halloween. Customers all over the world anxiously anticipate the Halloween season because it is filled with loads of memories. This creates a unique opportunity for businesses and stores to capitalize on. Successful brands do well in terms of early Halloween marketing campaigns to keep customers on their feet. You’ll find brands go all out to create scary stories, horror skits, diverse kinds of makeup themes, and other Halloween business marketing ideas to build momentum.
Before we discuss the top Halloween marketing campaign ideas, let us first introduce the online shopping market of Halloween and customers’ spending habits during this spooky time of year. Research by Statista shows that in the UK, retail expenditure on Halloween products rose from £230m to £474m between 2013 and 2019. According to Mintel, parents of under-fives (85%) and millennials (77%) are the key players behind this increased spending. These are impressive numbers for the UK but we expect more numbers for Americans, seeing that they are the biggest spenders on Halloween.
6 Best Halloween Marketing Ideas
The Halloween season promises to be huge for every marketer and retailer. However, only serious-minded marketers will profit much. It will take special skills and unique marketing ideas to bring max cash this season. Fortunately, we have highlighted the best six Halloween marketing ideas to help you out. Read on!
1. Halloween-themed promotional gifts
Customers love incentives, especially after making a purchase. Consider offering some spooky Halloween-themed promotional treats/gifts to encourage and reward your customers upon every purchase above $100 or so. This strategy should be implemented weeks before Halloween to stimulate the thoughts of Halloween shoppers. Think of cheap-themed costume decorations or accessories that could trigger some online interactions.
2. YouTube and online videos
Businesses and brands can leverage the huge opportunities created by YouTube and online videos to create stunning Halloween marketing campaigns. With a little creativity, your brand can create video adverts that will stun the world. Brands like Dior and Fanta have excelled in this field. One particularly interesting thing about video ads is that there is an ad for every budget. Regardless of your budget, once you can come up with some great visual content for your Halloween seasonal campaign, you can interact with your audience. Remember that YouTube is usually busy on the eve of Halloween as shoppers will be looking for Halloween-related videos. You can come up with make-up tutorials, costume choices, Halloween characters of zombies, scary videos, or something spooky that can make life easier for Halloween lovers. This way, you can drive enormous traffic back to your store and make massive sales.
3. Go viral with candies and chocolate
Second, only to costumes and decorations, candies and chocolates are the most-sold items during Halloween. If you can, then create a candy with different Halloween-themed flavors for the season. With the help of an influencer marketer, the product could go viral. In 2018, 9/10 Halloween shoppers planned to buy candy. It is only natural for Halloween shoppers to want to taste the next “Zombie flavor” candy for the season. This particular Halloween marketing campaign idea has the potential to draw a lot of attention.
4. Social media
From Facebook to Instagram, Twitter to Snapchat, social media has been the biggest and most effective way of marketing during the Halloween season. According to Mintel, around 40% of Halloween shoppers turn to social media for Halloween ideas and inspiration. You can see how social media can influence your Halloween marketing campaign. Begin with hashtags. For this year, we expect #Halloween2021 to generate more impressions than last year’s #Halloween2020 to hit 963, 700 posts and 5.5 billion impressions, despite the lockdown. Secondly, make sure you create photo albums for your products. Share high-quality photos and 3D models that your audience can relate to. If you have enough budgets you can use the help of social media influencers to generate more views.
5. Interact with your audience using ghost stories
An interactive story combines a well-written script, compelling video, and a layer of interactivity. You could use ghost stories to get audiences engaged and personally involved with your brands. To increase suspense, you can run an interactive social media campaign in series and promote on Facebook, Twitter, and Instagram per episode in the month leading up to Halloween. Trigger interaction by asking viewers what they’d like to see on the next episode.
6. Product packaging
Consider product packaging as one of the most effective Halloween business marketing ideas that can capture the attention of Halloween shoppers. No matter your product offering, ensure to use Halloween-themed packaging for your customer’s order. Customers will fancy themed packaging to use at events and even parties.
Bonus Tip: Dropshipping Halloween Products
If you don’t have the capital to stock an inventory and want to sell this upcoming Halloween season, dropshipping can be an option. Dropshipping is a business model that allows you to sell online without buying inventory, renting a warehouse, or fulfilling orders. All you need is to create an online store, find the right niche, and look for the right dropship supplier. Once you get an order in your store, you push the order details to the dropship supplier who ships the order to the destination. Finding a trustworthy dropshipping platform can be difficult; some charge outrageous service fees while some aren’t reliable. We’ve found the SaleYee dropship platform to be professional and trustworthy.
SaleYee is a global dropship and wholesale platform dedicated to empowering retailers to sell and earn online with ease. SaleYee offers professional services that are needed for beginners and professionals to achieve success online. Here, you’ll find over 30k profitable SKUs from trendy products, in-demand products, clearance sales, seasonal items, all of which can yield max cash. They are notable for selling high-quality products at low-price, allowing you to make maximum profits. The SaleYee platform is easy to integrate with eBay, Amazon, Walmart, Shopify, Wish, and the likes. Here are other features of the SaleYee platform:
- 30,000+ profitable SKUs
- 650,000+ sq.m. local warehouses
- Fast & free delivery
- Responsive customer support
- Free membership & huge discounts
- Up to the 3-Month after-sales period
Start your Halloween sales with a reliable dropship company.
Conclusion
With these Halloween marketing campaign ideas, you can be assured that this upcoming Halloween season will yield good sales results. Anyone can spice up his/her brand and earn max cash in this upcoming Halloween season if your content campaigns are done with creative inspiration. Happy Halloween!
