One of the most accessible platforms to create an account is Instagram, but maintaining a successful business account is an entirely different thing. Various vital stats need to be reviewed in order to have a strong Instagram presence for you. For the majority of businesses and digital marketers, Instagram is considered as a focal point.
The engagement rate on Instagram is very much higher as compared to other social media platforms. One has to adopt different strategies on how to grow on Instagram as it is considered a sweet spot of the social media scene both for the marketers and the businesses.
The Influence of Instagram
There are around 1 billion accounts on Instagram, out of which 25 million are business accounts as of 2020, and this number keeps growing. Social media has a positive influence on businesses, and people are trying to find ways to grow Instagram account. At present, it is one of the most potent ways to communicate with your current and potential clients in real-time.
Instagram has helped various successful businesses in a wide range of markets and industries. Different companies incorporate mobile marketing into their overall strategy in order to increase their presence, and this can lead to a goal of increased revenue. You can grow your Instagram account as it provides you with a tool that helps you to enhance your niche in your own creative and unique way.
Benefits of Instagram for Your Business
As the usage of social media continues to grow across all demographics; therefore, social media marketing has become quite a valuable strategy for businesses. Instagram could obviously be worth your time if you are thinking about investing your time and energy into this platform. The following are the benefits of Instagram for your business.
- It is visual
Instagram is a photo-sharing platform; therefore, the visual content is more engaging than the text, which is an ample opportunity for marketers. Instead of making ways to send followers to your website to make a purchase or explaining the benefits of your work, you can use photos that can send a more compelling message.
- Its engagement rates are high
Most of the marketers use Instagram as more followers are likely to see your post. This is a massive advantage for the fastest growing Instagram accounts, as it is an essential element to bring their business on top. A high engagement rate shows that the audiences believe firmly in you and have full trust in you to use your product.
- Your business might be there already
Whether you use Instagram or not, it is possible that your customers probably are. This means that somebody might have already posted about your business, which is especially true if your company has a physical location that your customers visit.
- It is ideal for building your brand
Unlike other social platforms, you can’t expect to send traffic to your website with every post that you are making on Instagram. As you can’t use any links in your post, therefore, the only one you have is the one in your bio. This also means that the users are likely to follow and interact with your business as they are aware that you are not directly trying to sell them anything. Instead, you can use this platform to build your brand.
- Its advertising options are targeted
Like the other popular social media platforms, Instagram offers you paid advertising options for your business. Although you can run a successful Instagram account without spending any money, advertising is one of the best ways of how to grow your Instagram audience. These advertising features are an effective way for you to increase your account.
9 Ways to Grow Instagram Followers
Getting on Instagram is the first step, but how to grow on Instagram is very important as modern consumers are more discerning than ever. A polished platform is very much essential and can be achieved if you implement a few simple suggestions in your social media strategy.
- Strategy
When you create the business Instagram account, you first have to make your action plan strategy or Instagram business strategy. Your Instagram marketing plan should be apparent and to the point in order to discuss what you want to accomplish. Your method should include your business goals, your target audience, the story that you would like to tell, and your brand design.
- Research
For an online social presence, research is significant for any business. You must be aware of your competition, popular hashtags, and who is having success through Instagram in the industry. You have got to perform a social media audit and should know and understand Instagram statistics and analytics.
- Goal setting
Your goal should always be to work smarter and not harder. For a successful strategy, you have to create goals with action plans. The smart goals will help you determine if your goal can be achieved and the different steps required to accomplish these goals.
In today’s competitive business world, creating an SEO strategy for your Instagram account is vital. The two main areas that affect SEO are your account handle and your account name. Account handle is the '@' name that you register your account. It should be clear in reflecting on the sector in which your business operates. Your account name that appears under your profile picture should be reflecting the account handle and industry.
- Consistency
People who are familiar with how to grow an Instagram account watch their accounts blossom as they have been consistent from the day they created their accounts. It would be best if you always tried to vary your hashtags according to the posts and try not to copy and paste the same hashtag. It is better to stay active in your Instagram community and try running a contest by using the keywords as hashtags.
- Business biography
Your social media biography should be very clear about the purpose of your business. Profile bio is the first thing that the users typically see when they are on your Instagram. Your biography should be creative, well-crafted, and have a clear message that you would like to deliver to your audience.
- Building relationships
You have to show personality in your postings and brand’s content. It is relatively easy to build a relationship and get invested in a brand when you interact with people. This is one of the essential steps on how to grow your Instagram account by showing emotions while posting and trying to remember the audience that you target.
- A credible brand
There are many ways that you can engage with your audience on Instagram, like commenting, participating in social communities, joining and creating engagement pods, reach out to your influencers, interact with your followers, and also try Instagram Live in order to make your brand credible.
Conclusion
Instagram does not require being intimidating, as the combination of the right resources and planning will help you to achieve the greatest return on your investment for every post. You can review the data and the research you have collected and utilized it by offering curated content with high engagement levels and an apparent goal. Your efforts will be leading you to new customers, greater engagement, and brand loyalty that, in other cases, may take years to build.
