Digital Marketing makes it easy for businesses to recognize the potential of social media, especially Facebook and Instagram. Both platforms play a crucial role in business expansion. As long as you know how to grow your Instagram fan base, you will be able to reach out to an extensive array of customers and convert them to sales. Today, we’ll figure out how to grow business on Instagram and seize all opportunities that social media puts forth.
Influence of Instagram over Current Market
Currently, Instagram is the second most downloaded social media application all over the world. Here are some stats that will provide you an insight into how crucial it is to grow your Instagram profile.
- 1 billion users access Instagram every month
- 200 million Instagram users visit one business profile at least
- The potential advertising reach of Instagram is up to 849.3 million users
- Businesses post 1/3rd of the most-viewed stories
- 62% of people admit that they got interested in a brand/business after viewing stories on Instagram
Even these stats are enough for an entrepreneur to understand that unless you can grow Instagram followers and expand your reach, you’ll be losing a significant opportunity to earn profits. Still, considering that Instagram marketing is a new concept, many businesses are facing challenges to gain traction. So, here we are with some strategies to grow Instagram organically and get the exposure you need for success.
8 Strategies to Grow Your Business on Instagram
1: Create an Intimidating Instagram Business Profile
The Instagram profile will be the door to your business. Hence, you need to intimidate and impress the audience with everything you’ve got. And it all starts with optimizing your bio. Put an engaging description of the products and services, add links, and use clickable hashtags that refine your profile and put a clear image of your brand in front of the customers.
Resonating with the viewers is essential if you want to generate leads and convert them to sales. Fill your profile with posts and pictures that ties with your business.
2: Share Content Made for Customers/Followers
To grow Instagram reach, you need visually appealing content. We are living in an era where things that look good sell. Therefore, the key to unlock your potential and grow your Instagram is to ensure that the audience knows that you are offering excellent design and value.
Being a visual medium, catching the viewer’s eyes is the goal. Curate and edit content that can speak a thousand words to the people about your professionalism.
3: Put Video Content- Instagram Stories
Both Instagram Live & Stories section is useful to engage with the audience. The business owners, who know how to grow business on Instagram, invest in marketing strategies from the start. Video content is the tool that will provide in-depth knowledge of your company’s profile and keep them entertained. Instagram has become the break for today’s world in such a way that whenever a person wants to relax, he/she opens the application and scroll.
Dedicating time to sharing stories, and you can introduce your business to a whole new group of potential customers.
4: Show Behind-the-Scene Stories
Unless a prospect can connect with your business, they will be skeptical about relating themselves with your brand. You need to remove this obstacle to learn how to grow your business on Instagram,. The answer again lies in stories. But this time, we are talking about telling your brand story and taking the audience behind the scenes. Tell the viewers about your sources, manufacturing process, customer feedback, etc. with a personalized touch. It will provide the audience a glimpse of the inner workings of the business, and they’ll know who they are getting involved with.
This act will serve as the foundation of trust between your business and the prospects.
5: Utilize Branded Hashtags
Most small businesses end up spending lots of money and resources to learn how to grow Instagram organically and still can’t achieve the desired goals. But just like IRL business, Instagram is a place where words can do wonder whether it’s praise or insult.
So, create a branded hashtag, gather up followers to form a community, and the followers will do the work to spread good words about your business. It will improve discoverability and help consumers connect with others based on common interests and values.
6: Work with Influencers
Big names and celebrities are mostly left for the real world. The digital world has its own group of celebrities called Influencers. Instead of following stars and impressed by their lifestyle, people choose social media influencers as they can relate with them. It’s the best way to grow Instagram organically. They act as resources that can bring 11 times improved results to business as compared to any other form of marketing strategy.
7: Diversify the Content
Up to this point, we’ve discussed the overall idea of how to grow your Instagram profile and scale your business. But Instagram isn’t just about photos or image-based content, even though it’s immensely effective. You can create marketing videos, direct the customers to the YouTube channel, or forward the viewer to Snapchat to see unfiltered and time-sensitive content.
Diversity will keep your ideas unique and prevent other companies from following them. With all this, you’ll gain the upper hand and reach to the top.
8: Personalized Engagement
If you wish to grow your Instagram followers and create a solid reputation for your business, then embrace the fact that you need to engage personally with the customers. With engagement stories, you will be able to encourage potential customers to take different actions.
You can come up with a weekly or monthly series that covers different aspects of your business.
Conclusion:
If you are willing to grow your Instagram organically, then pay attention to your business profile. There is no One-Strategy-for-All to grow and make more money. But Instagram is certainly the platform that will reward you for investing your time and efforts.
