Google Ads or Facebook Ads for Dropshipping :Tips and Opportunities

This article will soon give you an in-depth comparison between Facebook ads vs google ads. The aim here is to help dropshippers choose the right for the benefit of their business.

Every Dropshipping business needs to inform people about their offerings or attract potential customers. It is a pretty Challenging task since Dropshipping is a crowded marketplace! Multiple parties are trying hard to get valuable clicks from their target customers. So,

Are you also into Dropshipping or planning to do this business?

Do you plan how you will promote your web store and its products?

Are you sure about your marketing to snatch that attention and get visitors?

If you cannot confidently say Yes to any of the above or want to know more, there are two basic advertising platforms that you should consider once!

These are Facebook Ads and Google Ads! Each of them has its pros and cons. Their success depends fully on implementing them as per your needs.

Now, if you have a limited budget for marketing, then you might doubt mind,

Which among Facebook ads vs google ads is better? Well, again this post will be truly focus on answering this query! So you can decide clearly among Google Ads or Facebook Ads, which is the best choice to go with for your business!


Introduction to Google Ads

Google AdWords (Ads) is Google’s online advertising platform. Here advertisers bid to show their videos, product listings, service offers, or brief ads to web users. PPC (Pay per click) pricing method/model is used to offer these services. Google can place such Ads on videos, mobile apps, non-search websites, or its SERPs.

1.1 How does Google Ads work?

The main objective of Google Ads is to show your ad to your potential customers or leads who might be interested in your business offerings. Advertisers need to bid on keywords or search terms that they are targeting. The winner of a bid will get the top position everywhere where Google will show its ads as per its campaigns selected. You can create an effective Google Ad campaign for it to perform well. By the way, many factors can affect the performance of google ads for Shopify dropshipping. It includes but is not limited to Location, Quality Score, AdRank, Title, Description, and Keywords.

1.2 Types of Google Ads & their benefits for Dropshipping?

There are five general kinds of Ads that you can run using Google. Next, we will find out their optimal uses as well as the reasons for selecting them;

1) Search Ads

You consider these as Text Ads that will be showing on the search results pages of Google. For example, you have seen sponsored results right on the top of the SERPs that you will get for any of your search queries. These are highly beneficial! The reason is that people usually prefer to search on Google whenever they want to look for something as per their needs. The best part about these ads is that they display in the same format as other Organic results. So there are higher chances that a searcher will click on these Ads. You also have the option of Responsive Search Ads to add dynamics to advertisements.

2) Display Ads

These are also known as Image Ads. These ads can attract potential visitors who are still away from the website. For example, you might have visited a website seeing lots of advertisement images related to other brands or offerings. Google has its own Display Network. It consists of its Audiences (Marketers) who want to display Google Ads and websites belonging to different industries. Hence, website owners will earn from the ad impressions or pay per click. Advertisers can use the advantage to show their content to the target visitors of related sites.

3) Shopping Ads

You can create Shopping Campaigns via Google Merchant Center. You need to fill up the details of your specific product to target on Ad. Google will create a shopping ad from such information. You could see this kind of Ad on SERPs where details of an online listed product are available on it like images, pricing, and more. These are highly beneficial from an E-commerce or Dropshipping point of view. Hence, Shopping Ads are the way for sellers/resellers to target particular categories, products, or product lines. You do not need to focus on marketing the whole brand. For example, when you type in Google search any product name, some recommendations of various brands are shown as Ads on top or/and on the side. These are shopping ads optimized for that keyword.

4) Video Ads

As the name suggests, these Ads are in the form of short promotional videos. What else the place is better than Google’s own YouTube! An Ad can appear right at the start, end, or in the middle of a YouTube video. Keywords matter the most since YouTube itself is a search engine for relevant videos. Hence, you need to carefully decide the search terms you choose to target your video Ad campaigns. They will help you to grab the attention of its related video audiences.

5) App Ads

You can use Google App Campaigns if you want to advertise your mobile application using Google. In this way, Google will show your ads on Google Display Network, Google Play, YouTube, Google Search Network, and more. The content or motive of this kind of Ad could be any action that you want your target users to take with your Mobile App like its installation. These are fairly easy to set up since you do not need to design the whole App ad campaign. All you need to provide Google is the audience and information about your App and place the bid. Google will work further to display your Ads in front of its potential audiences.

1.3 Pros and Cons of Google Ads

It is time to look into the positive sides and limitations of using Google advertisements for Dropshipping business;

Pros of Google Ads:

• You can easily create Google Ads campaigns.
• These Ads can help you get instant traffic to your web store than SEO.
• You can make your Ads more engaging than your store’s organic listings.
• Great Exposure using the largest search engine on the Internet.
• You can analyze the results.
• It is to test, learn more, and improve your marketing strategies.
• You can turn it on or off anytime as per your need.
• It is inexpensive, small businesses can also reap benefits from them.

Cons of Google Ads:

• Depending on the Competition, you might need to bid higher.
• You pay for each click by Ad visitors, but it does not mean they will convert into your customers.
• If you do not have the budget, Google Ads will stop, unlike SEO benefits.
• It demands your time to set up and analyze the Ad campaigns.
• Your keyword targeting should be correct so to reach the right users.
• These Ads can only help you reach target audiences but do not guarantee ROI for your business.
• You should know the right way to add content to your Ad campaigns for their success.
• If your web store lacks quality SEO and landing page, you might need to pay more for your clicks.

We all Internet and Smartphone users are already aware of the most popular social media platform to connect, i.e. Facebook. Not only for common people but businesses and brands can also use its full potential of it to boost their sales. It is possible by using Paid advertising feature of Facebook within its network!

2.1 How do Facebook Ads work?

Using Facebook Ads you can promote your website, web stores, user actions, posts, or page. It helps businesses get targeted traffic to their websites by focusing on native ads. Facebook Ads are displayed to its users as per their profile information, demographic, and location. Once you create an Ad, the next step is to set the budget and bid for a thousand impressions or each click that an Ad of you will receive. These ads will be shown on the newsfeed or sidebar of the Facebook user’s page.

2.2 Types of Facebook Ads & their benefits for Dropshipping?

There are varieties of Facebook Ads each meant to serve the different purposes of its users. Some of their highlights are as under;

You can run any kind of video as an Ad for your web store, offers, or products. The video Ads will appear on stories, under news feed, or as in-stream ads within longer FB videos. It doesn’t need to be real footage, rather you can create any 2d/3d animation or simply use GIF-type graphics to get your job done.

It is another yet simpler option if you are new to Facebook paid advertising. You can create an Ad using an image from your Fb page in a few clicks to boost the visibility of an existing post. You can be creative in setting this to gain the attention of your target Facebook users who might be the potential clients of your business.

3) Carousel Ads

Dropshippers could prefer this option to promote any specific product or category of products. You can create it by using a maximum of 10 videos or images. You can even use multiple images to create a large panorama of a single image. You can place the link for each video or image used in this Facebook Ad type.

You can create short video ads using existing video clips, text, or still photos. The best part of this kind of FB Ad is that you can make eye-catching motion Ads that use five times fewer users’ data to show it on their timeline. Hence, they could easily gain the attention of people even on a slow internet connection. You can use Ads Manager to add music to your ads as well.

These are also called Canvas. These ads open in full-screen and can load about 15 times quicker than any mobile version of a website outside the Fb. You can link a few Instant Experiences with each other making it easy for people to access more instant mobile content.

6) Collection Ads

As an online seller/reseller you can use this Ad to help people buy products from your web store without leaving their Facebook page. These are also exclusively available on the mobile-only versions of Facebook. You can showcase five videos or images on which their audiences can click and buy your service or product.

7) Poll Ads

This Ad format is exclusively available on Mobile-only Facebook. You can use a poll with two options for any video or image ad. There is the facility to add a separate link for each choice of the poll. All the poll participants and the advertiser will come to know the response of every poll option.

2.3 What are the Pros and Cons of Facebook Ads?

Let us check all the notable positive and negative effects of using FB Ads for a user.

Pros of Facebook Ads:

• You can better target your potential customers on social media.
• Chances of more followers, traffic, and sales from Facebook.
• You can easily control your campaigns for a Facebook advertisement to get the ROI.
• Facebook Ads are more cost-effective than any other social media platform like LinkedIn.
• There are different choices of Facebook Ads to try and test.
• Facebook keeps working and improving its advertising feature. So it is one of the powerful marketing strategies for any business.
• There are many options for you to present your business content or information more engagingly that people may not read on a website page.
• An interesting Facebook Ad could go viral without spending extra.
• You can take the help of Facebook Pixel on your web store to analyze conversions happening due to Facebook Ads on it.
• There are chances of good search engine rankings both for the Business FB page and an online store or website.
• Organic likes from real people would boost a Facebook business page.
• You can use Facebook Insights data to compare the performance of your organic and paid posts to plan well to improve your Facebook Ads.

Cons of Facebook Ads:

• In case of a limited budget, you can’t use it for regular purposes.
• Facebook Ads run only on the Facebook platform and abide by certain rules to form them.
• Advertisers need to clear the rigorous approval procedure to use the Facebook Ads feature. So you might not put Ads for some shady products or services.
• You must be innovative or smart in creating and running your Ads for their success in this highly competitive scenario.
• Facebook does not guarantee that your Ads will reach newer audiences or still show them in front of people who already have seen them before.
• There were many bad reviews against Facebook in the past for not reporting the correct metrics.
• The returns or conversions might be slower.
• There are chances that your Ads are showing in front of dormant or fake Facebook profiles.
• People can’t easily trust to click on Facebook ads, due to the chances of bogus Ads that could harm one.

Facebook Ads vs Google Ads: Which Option Should You Pick?

Any Dropshipper could find it hard or confusing to choose one from Google Ads and Facebook Ads when they cannot afford to handle both of them. After all, these are two powerful marketing options to boost their business sales!

Let us decide by referring to the practicalities of both the advertising facilities against each other. As we have seen earlier, both have their pros and cons. So it all depends on your offerings. Ultimately, you need to decide what would matter to your business the most!

Google Ads vs Facebook Ads

Here are the main points that every Dropshipper needs to consider to find out the winner of the faceoff between Google Ads and Facebook Ads;

1) Facebook Ads might feel cheaper but result in fewer conversions and returns as compared to Google Ads.

2) An advertisement on Facebook focuses on an ‘Impulse’ audience! Social media is a place where generally people influence by others. You can create Ads for products that people might not actively search for online. However, they can take any impulse decision when they see an attractive Ad or offer about a product. For example T-shirts or Shoes.

Whereas people search for something on Google with an intention, so with Google Ads, you can target 'intent' audiences. If you deal with the products having less market competition, you need to pay less for advertising them on google. So you can drive consistent sales by informing your offerings to your potential customers. They might be searching for a good deal for the product that is already present on your web store.

3) Facebook will show your ads to a broader audience. As a result of this, your business might get more page likes or engagement but the sales figures would be less or even zero!

By using Google, you can target a certain demographic or limit the display of your ads, but. In return, your business will surely gain some conversions or sales as per the budget you spend on its Ads.

Overall, Google Ads would be better for Dropshippers for the better luck of their business before using Facebook Ads. However, many people do it wrong or use wrong/unprofitable keywords. In this case, the money spent on Google Ads to target your potential business leads would go to waste.

By the way, you can go with either Google or Facebook Ads to enhance your Dropshipping business. The most vital truth is you need to be well knowledgeable about their know-how. It will help you to plan well before entering this playground!

You might have decided to take the help of Google paid advertisements for the better future of your Reselling business. Here are some helpful suggestions for you to proceed ahead.

How to increase ROIs for Google Ads?

There are many ways you can follow to enhance Returns for your business from Google Ads;

- You can structure all the Keywords together having similar conversion rates.

- You should automate your high-performance Ads.

- Use aggressive advertising during offers or seasons for a better conversion rate.

- The keywords used in Ads should be updated with time by referring to the Quality score. It is to decide the keywords from what is relevant to landing page content to what is being searched by targeted people.

- Adjust your bids than budget to save much. You can use target-based strategies like CPA (Cost per acquisition) and ROAS (Return on Ad Spend).

How to set Google Ads Budget?

Here are some tips straight from Google Ad experts to plan your budget for advertising;

- Stick to your Goals.

- Target specific locations.

- You can go for a lower place in search results.

- Use long-tail keywords.

- Analyze your campaigns and adjust them to make them more efficient.

How to effectively use Google Ads for Dropshipping?

Google may recommend you target more popular or expensive keywords for your Ad campaign. However, be smart to plan for it. You could run a campaign as a trial and test. Further, you can strategize or adjust its settings as per your need without depending on what Google is asking you to do!

3 Helpful Tips for Facebook ads for Dropshipping

In case, you are all set to use the Facebook advertising feature to target your potential business customers, you need to know all these as well.

5.1 How to increase ROIs for Facebook Ads?

There are many Facebook advertising strategies that you can use to ensure more profit for your business;

- Target people who considered buying the product from your web store. You can send them offers, reminders, or suggestions to complete their purchase.

- Use quality content that can drive more traffic and convert it onto an image or video Ad. You can also form infographics using such content.

- You should focus on the Facebook groups or pages, especially related to the products you are offering in your shop.

5.2 How to set Facebook Ads Budget?

As per an expert’s analysis, many factors are affecting the cost of your Facebook Ads as follows;

• Ad Relevance- If the scores of your ad’s conversion ranking, quality ranking, or engagement ranking are lower, you need to pay higher.
• Biding Strategy– The price depends on whether you go with a particular bid cap or the lowest cost.
• Target Audience– There will be more costs for higher competition audiences.
• Ad placement– It all depends on the level of competition for spots.
• Timing– The cost of an FB Ad also depends on the hour, month, or year it is displaying.

5.3 How to effectively use Facebook Ads for Dropshipping?

You can use these smart tips to run your FB ads effectively;

- Take the help of Facebook Pixel and make the needed changes.

- Consider higher funnel marketing.

- Analyze everything about an Ad.

- Try and test with ad frequency.

- Track the performance of an Ad and improve it.

Final Thoughts

After reading this post, what have you decided about choosing, Facebook ads vs google ads for your Dropshipping business?

Many factors can affect your choices like the products you are selling, target customers & regions, and the Budget! Both Advertisement methods will help a business to Generate online conversion and Boost its online presence.

As per our comparison, google ads for the dropshipping lead ahead of Facebook ads. It does not mean you should negate the answer to the query, ‘Is Facebook ads better than google ads’. After all, it all depends on your use cases. You could also prefer both or a marketing mix to reach your target business audiences.

In case of doubt, you could better take the help of an expert. One who is well-versed with the nuances and intricacies to make cost-efficient and effective Ad campaigns be it on Facebook or Google!