Generally, product reviews are important for e-commerce websites. They provide an opportunity for customers to rate and talk about the products they have purchased from a store. Amazon product reviews can be found on the product page, where consumers can read when making a purchase decision. Amazon takes its product reviews very seriously; this is why you must understand Amazon’s policy and legal structures. Stay glued to this article as you learn the seven proven strategies for getting more Amazon product reviews.
There are two types of reviews on Amazon, namely buyer’s review and product review. Product reviews are a description of a product. It contains a detailed article on the features and uses of a product. This information helps buyers to better understand what they are about to purchase. On the other hand, buyer’s reviews are ratings about a buyer’s experience of a product, usually between 1 to 5 stars. A high-quality product attracts a high rating. Amazon product reviews can make or break your e-commerce website as customers are most likely to make a purchase based on what other customers have written about that product.
Importance of Amazon Product Reviews for Sellers
· Amazon product reviews influence potential buyers' decision
· It makes shoppers aware of the quality, functions, and usefulness of your products
· Amazon customer reviews help build trust and loyalty
7 Proven Strategies for Getting More Amazon Product Reviews
It is important that you know how to get Amazon reviews on whatever product that you are selling on Amazon. But how can you go about this? Well, on Amazon, you can get product reviews in two ways: via Amazon or the sellers.
1. Amazon product research tools
Trust Amazon’s automated follow-up system amazon can hardly function without its sellers. As such, Amazon does everything possible to encourage both shoppers and sellers alike. For instance, Amazon has its automated follow-up system that is designed to send automatic emails to shoppers, encouraging them to leave a review or report any complaints they had with a product. While Amazon sends just one automatic product review email, you can send a second request through the Amazon “Request a Review” functionality. It is not only easy but also requires minimal effort.
2. Amazon’s Early Reviewer Program
To assist new sellers, Amazon created the Early’s Reviewer Program. This program encourages shoppers to drop reviews for new products in exchange for a 5 dollar Amazon gift card. Sellers can benefit from this program by simply submitting a product and agreeing to the terms of the program.
3. Subscribe to the Amazon Vine Program
Amazon Vine Program is designed for registered products with fewer than 30 reviews. This program is a game-changer and will help newly registered products to get recognized with a minimum of 30 reviews. In this program, a seller submits 30 free Amazon products for review (new products to be precise) to vetted reviewers for testing. After testing, they will then submit honest ratings and reviews about the product. For now, the service is free for third-party sellers. You too can benefit from this program now.
Seller’s efforts
4. No more Amazon product reviews from family and friends
To guarantee the authenticity of a product, Amazon has restricted getting reviews via family members or friends. Dropping off a product at your friends’ doorpost and expecting a review from him/her will be violating Amazon’s Product Review Creation Guidelines. A lot of marketers used this method to get over-inflated reviews but Amazon cracked this down just to ensure transparency and legitimacy of products.
5. Selling quality products reduces negative Amazon product ranking
Most reviewed product on Amazon gets too many bad or negative feedback, and this may affect product sales. One of the ways to attract enormous positive reviews is to create a high-quality product with durable material. There’s no denying you a 5-star if shoppers see the quality of what they have purchased. Meanwhile, Amazon has eliminated the chances of reaching out directly to a customer who dropped a negative review. Thus, you must ensure that your product is worth every penny your customers are willing to drop.
6. Create an email list outside Amazon
Buyers on Amazon are loyal to Amazon, and not you. This means you need to think outside this box if you want to be an established brand behind Amazon’s shadow. How? Find other ways to reach out to your customers outside Amazon. Creating an email list stands first. Fortunately creating an email list is simple as there are hundreds of email autoresponder services out there. All you need is to create a squeeze page and ask your customers to subscribe. Don’t forget to encourage them with incentives. And once you have a mailing list, you can request the best Amazon customer reviews from them.
7. Use social media to get Amazon customer service reviews
In addition to building an email list, you can also use social media to request that your customers share their reviews and feedback on a product that they have purchased on Amazon. However, you may need to offer discounts and incentives on social media to convince them. There are several Facebook groups that you can join for free and promote your products.
Using SaleYee Dropshipping Platform to Source Better Products
In recent years, Amazon has introduced strict policies that make it almost impossible for new marketers to succeed. However, there dropshipping platforms like SaleYee.com offer quality products from different categories. Unlike Amazon, competition is less among dropshippers using SaleYeedropshipping platform. When it comes to fast shipping, SaleYee stands out – guaranteeing 48 hours delivery to any destination around the world. With top-notch services and a better product experience, getting positive reviews on SaleYee.com is easier.
Conclusion
Now you know how to review Amazon products. When you are trying to get reviews on Amazon, ensure that you get it done the right way, else, amazon may suspend or even terminate your account. Focus on these strategies as Amazon product ranking plays a crucial role in helping you ward off competition.
