Are you looking for the best marketing strategy for your business? You can consider using email marketing today. This technique is very popular among many business owners because it is very effective to attract a lot of customers from the Internet. You can gather and nurture leads before they can purchase any products or services from you. In this article, we will learn about some useful strategies on how you can maximize the use of email marketing for your needs.
What is Email Marketing?
Email marketing is a type of marketing strategy that you can use for reaching your potential customers via email. This technique allows you to have a direct channel of communication with your prospects and current customers for your brand promotion.
You are going to send a series of emails to your clients, so they can get a lot of benefits from your information. Once they trust your business, they are going to buy more products or services from you. A well-planned email marketing strategy is proven to be very effective to increase your sales, leads, and return on investment (ROI).
Does Email Marketing Work?
Yes. Email marketing works pretty well in today's society, in comparison with other ways of digital marketing. You will be able to promote your business effectively when using this marketing campaign. Having a clear email marketing strategy can help you have a clear business plan. You need to plan the schedule for sending either non-promotional emails or time-based promotions to your clients.
Time-based promotion emails usually contain some offers that can encourage your clients to take action for buying your products or services. Non-promotional emails are less sales-driven and timely. These emails are created to build a relationship and give value to your customers. These non-promotional emails can be used to determine the interests of their email subscribers.
Email marketing can work effectively because it allows you to analyze the results easily. You can determine if your email marketing strategy can meet your marketing objectives or not. Therefore, you can stick to the plan for growing your business performance effectively by using a good and well-planned email marketing strategy.
Comparison with Other Ways of Marketing
a. Better in creating personalized messages
When it is compared to the other ways of marketing, email marketing will still be the winner. It is much better in creating a personalized message for your customers. When you are using social media channels, such as Facebook, YouTube, or Instagram, you may have difficulties in creating personalized offers for every subscriber that you have.
b. Take advantage of the push notifications on your customers' phone
When you send an email to your customers, they are going to see a notification on their mobile devices. It can increase the chance for them to open up your email. You cannot get this benefit from social media marketing or search engine optimization (SEO) methods.
5 Best Email Marketing Strategies
a. Personalize your email without the recipient's name
You can build a good relationship with your customers when you can personalize your email without using the recipient's name. It means that you need to find some other ways for creating personalized emails for your clients. You can send an email that can acknowledge your subscriber's personality, for example demographic, purchase history, likes, etc. Product personalization can trigger positive responses in more than 90 percent of customers.
b. Find the prime time for sending email
This is another useful tip that you can use for boosting your email performance. It is recommended for you to find the prime time for sending emails to your customers. According to Experian Marketing Services, the prime time for email marketing is about 8 pm to midnight. It is the best time to send marketing emails. This primetime has a high click-through rate and open rate. Many people are happy to read any emails during this prime time. However, you should do several tests for finding the best result for you.
c. Always offer free content for your email subscribers
Everyone loves free content. According to Bluewire Media, popular content tends to have a high click-through rate and open rate, for example, free tools, templates, and other freebies. Make sure that you give freebies that are related to your customers' interests or hobbies. When they are happy with your free content, they will be happy to read more emails from you.
d. Create a mobile-friendly design for your email
More than 40 percent of emails are usually opened from mobile devices. Therefore, you need to create a creative email that has a responsive design. You can convert your email to use a one-column email template. Then, your call-to-action button should be obvious and easy to tap. It is recommended for you to place your button above the fold. Don't forget to find the right font size for your users. The right font size can improve the overall readability of smartphones.
e. Re-engage an inactive group of your email subscribers
This is another useful strategy that you can use for improving the engagement rate of your users. You can re-engage any inactive subscribers in your email list. You can remind these inactive users about your business, any benefits that your users can get from your business, and some freebies that they are going to get from your email.
Email Marketing Best Practices and Tips
If you want to have a successful email marketing campaign, you can also take a look at some email marketing tips here. There are some simple tips that you can follow, so you can do your favorite email marketing best practices for promoting your business.
First, you can start optimizing your email's preview text. This is the first thing that your subscribers are going to look at their email accounts. When they are interested in this text, they tend to open your email. It can increase your open rate in your marketing campaign.
You also need to write compelling and concise subject lines. Your readers don't have lots of time for reading your headline. Therefore, you need to choose the best subject lines that can attract their interest immediately.
You need to do several tests, so you can find out the best formula for your email marketing campaign. Doing some tests regularly can allow you to boost the performance of your email marketing campaign effectively.
After reading this page, you should understand how you can maximize your email for promoting your business. It is a good idea for you to use the best strategy for sending emails to your subscribers.
