One of the secrets to achieving success in eCommerce is to enter the right niche market. If you want to start an eCommerce business or want to pick up from where you fell, choosing a niche for eCommerce is the ideal thing to do. A lot of eCommerce businesses get lost in the crowd because they fail to focus on a specific niche. With so many different products available, it can be difficult to choose a specific niche market for eCommerce. In this article, we introduce the top nine eCommerce niches to dominate starting with how to choose a niche for eCommerce.
What Is an Ecommerce Niche?
A niche is a narrow category containing products that a retailer sells. For instance, if you own a jewelry store, your market is massive and you may not get the most out of your marketing budget. So, you might want to focus on micro-niches such as cuff links, earrings, vintage jewelry, rings, watches, custom charms, etc. if you want to achieve success.
How to Choose a Niche for Ecommerce?
Choosing a niche for eCommerce can be difficult but stay calm, you can use our top 10 strategies to help you find the most profitable eCommerce niches.
1. Follow your passion;
2. Carry out keyword research;
3. Check out the competition;
4. Look for high-dollar options;
5. Assess your assets and resources;
6. Look beyond product category;
7. Start with a problem;
8. Tour the neighborhood;
9. Track the trends;
10. Define your Unique Selling Proposition (USP).
Top 9 Ecommerce Niches
So, you want to get started with eCommerce but you don't yet know what eCommerce niche to focus on. We have got you covered. Here are the top nine eCommerce niches for your business. Stay tuned!
1. Home exercise equipment
Exercise equipment has long been in existence; however, the advent of the coronavirus has increased its popularity. In 2020, this niche saw a tremendous boost as more and more fitness enthusiasts feel more comfortable exercising at home than in public gyms. A lot of retailers look down on this niche because they feel they might have issues shipping heavy equipment such as treadmills. However, there are smaller equipment such as roller wheels, dumbbells, kettlebells, slam balls, resistance bands, etc. that you can dropship or sell on your store without the scare of wreckage.
2. Thermometers
Thanks to the global pandemic, infrared thermometers are still trending and expected to record more sales. Thermometers are used in virtually every home and office to check body temperatures during isolation. In the kitchen, thermometers are used to determine hotness without touching the kitchenware. Many car owners buy infrared thermometers to determine how much heat their car engine is releasing.
Today, green products are becoming increasingly popular in eCommerce websites. Why? This is because more and more people are becoming more conscious of the kind of product they use for their bodies and the environment. Products like bamboo toothbrushes, biodegradable plastic bags, green cleaning products, and metal straws are common eco-friendly products in this niche.
4. Vegan makeup and cosmetics
Vegan makeup and cosmetics are not as popular as other niches in this article; however, they have a high growth potential. Just make sure you do your research well before you venture into this niche.
5. Beard oil
Beard oil is another in-demand niche in eCommerce. As ladies feel complete with their handbags so also men feel the same with beards. A lot of lads will do virtually anything to join the "beard gang." This has contributed to its trend, making it a profitable niche to venture into.
6. Nutrition and wellness
Health is wealth. Nutritional and wellness products are the go-to ingredients to improve health. Many people are turning to vitamins and supplements to help improve their energy levels, mental health, and diets. This niche is an evergreen niche that will profit any retailer.
7. Boutique rugs/ Vintage rugs
Surprisingly, interest in boutique and vintage rugs are on the rise. As we enter into the second phase of the lockdown, many people are subscribing to remodeling their homes with rugs since we now spend more time at home. Both boutique rugs and vintage rugs are trending and experiencing surprise breakouts in recent months. That is great news for smart online retailers. Rugs are available in different patterns, colors, and sizes, depending on your customers. It'll be wise for you to start marketing them.
8. Pet niche
The pet niche is very popular in eCommerce. You can choose one of pet supplies, or pet food or natural pet care in online retail. Considering how much pet owners enjoy shopping for their pets, online retailers have a good chance to dominate in eCommerce.
9. Laptop skins
The search volume for laptop skins has been consistent for the past five years. They come in different designs and backgrounds. You can start selling laptop skins and after you have researched trending designs.
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According to Shopify, the total eCommerce sales will rise to $4.9 trillion with Amazon and eBay getting around 2 billion and 1 billion visits each month. These two sites dominate the world of eCommerce because they are a global market where smaller, niche-oriented eCommerce store sales. By focusing on different specific niches, both Amazon and eBay have been able to offer unique products, to rapidly scale up and dominate the competition. Once you can focus on a specific gap in the market, you can achieve success in eCommerce.
There you go, the top nine list of niches for eCommerce. Your eCommerce niche can determine your business success to a great extent. That is why you need to first understand the concept of eCommerce niches and how to find eCommerce niches for your store. The competition might be fierce in eCommerce; however, you can still make money and achieve success with the right niche.
