Thinking of setting up your own eCommerce business? Well, you’re not the only one. There are a plethora of eCommerce businesses, both small and large-scaled out there in the world. With such a vast number of businesses available, what should you do to make yours stand out? It is high time you think about eCommerce marketing and how you wish to go about it. Here, we guide you through all there is to know about eCommerce marketing for your business.
What Is Ecommerce Marketing?
If you have a business that you have set up online through which you buy or sell something, then that means you’re running an eCommerce business. So, you need to ensure that you are also focusing on eCommerce marketing when it comes to this. But what is eCommerce marketing anyway? Well, it is the use of online platforms and tools to put your brand out there in front of the audience and help guide them to converting into customers.
There is a range of eCommerce marketing services available that can help you with this. They have the right eCommerce marketing tools for you to work with and ensure that you’re on the right path to acquiring more customers. But why is it so important to focus on eCommerce marketing for your business?
Why You Need Ecommerce Marketing?
You might be wondering what is eCommerce marketing and how is it so relevant for your business. Typically, you make use of an eCommerce marketing agency to get you through this. There are other methods for you to make use of as well, such as focusing on your business’s eCommerce marketing yourself, as long as you have the right team on board.
So, why do you need it? Well, one of the main reasons why you should be focusing on eCommerce marketing is the fact that it directly helps you boost your sales. Every business wishes to maximize its profits. There is nothing better than effective marketing strategies to help you with this. More than that, you can create awareness about your eCommerce business through this. Making use of different platforms for your marketing needs ensure that you create a unique brand for your business.
Once you create your brand, the traffic ultimately flows in as well. So, you will find that there is a lot that eCommerce marketing has to offer you. Once you have a lot of traffic coming to your eCommerce platform, you will find that the number of sales normally start to increase as well. This puts your eCommerce business in a better position and enables you to work on it better.
Types Of Ecommerce Marketing
There are various types of eCommerce marketing available for businesses to make use of. You will find a plethora of these. However, to keep things simple, we have accumulated the top three types of eCommerce marketing for you. You can make use of an eCommerce digital marketing agency to help you come up with the perfect plan for each of these types of eCommerce marketing.
· Pay-Per-Click (PPC)
One of the most popular ways to get your business on the radar is through PPC. Essentially, you get to pay for getting your platform out there in the market. So, everything time clicks on your website, the advertiser has to pay a certain amount of money. You pay because through PPC, you can bring your platform up on the search engines. So, people can get access to your platform once you pay for it. This can get quite expensive for business and people looking for low costs should try to stay away from this option.
· Search Engine Optimization (SEO)
Next, another renowned method of eCommerce marketing is making use of SEO. This is when you generate higher traffic through organic means. So, you will not be paying for your traffic to come through to your platform. Instead, you will be creating content, using effective keywords, backlinks, and much more to get more and more visitors to your platform. Getting organic traffic should be the goal of every business as it results in long-lasting customers and higher conversion rates. Ecommerce digital marketing relies heavily on SEO, so you should ensure that you have the right team to help you with this.
· Content Marketing
Lastly, eCommerce content marketing is quite popular these days. This is where you create content on your platform that boosts your ranking and helps you become more visible to your audience. For instance, making use of blog posts to help gain more traction on your website. It is quite effective and allows you to get access to a greater audience for your business.
6 Best Ecommerce Marketing Plans With Low Cost
Now, we have talked about the different types of eCommerce marketing for your business. But, they might not all be beneficial when it comes to cost-saving methods. If you’re looking for a marketing plan that has a low cost associated, then you should take a look at the following. Here, we have come up with the perfect low-cost eCommerce marketing plans for your business. These are effective, and help you get the customers you need for your business.
1. Optimize Your Website For SEO
The first one is ensuring that your platform is working in a way that is SEO-friendly. While we have discussed SEO as a type of eCommerce marketing, we didn’t get into how you can make use of this as your marketing plan. Essentially, you do not require any investment to pull through with your SEO plans. All you need is a few things that will help you get your platform the right audience it needs.
Firstly, you will need to start working on your keywords for the content that you add to your platform. This is highly essential as you need to know what your customers are searching for. When the customers search for something, your business should be the one providing all the answers. So, you need to make sure that you have the right keyword in place across your business.
Another thing that you need to ensure is that you have backlinks on your website. When Google determines the rank for a platform, a range of things is considered, including keywords, backlinks, duplicate content, on-page SEO, and off-page SEO. A lot of detail goes into creating SEO-friendly content. You might be thinking this is too much, but in the end, it is all worth it because you get organic traffic coming your way. People are more likely to become loyal customers when they come to you through organic means. This is a low-cost way of getting your business on the radar and driving higher traffic towards your business.
2. Get Reviews On Your Website
Now, the next thing for you to do is ask your customers for reviews. You can generate digital surveys or even simple online forms asking them about their experience with your business. If you have an effective and system in place, then you will no doubt get good reviews from your customers. You can easily put these out there on your platform to help your audience trust you better. If there is something that the prospective customer looks at, it is the reviews available for the goods or service you’re offering. You want to make sure that you stand tall when it comes to reviews.
Adding testimonials to your platform will surely give you a boost like no other. Now, your customers will not have to look elsewhere for reviews about your business. It will all be there on your platform. Offer them legit reviews, and not something that might sound like you’re trying too hard. This will only build your credibility with your audience and drive your sales up much more. It is quite effective for you to do this as you do not need to pay for this to happen.
3. Use Social Media
We all know how great social media has impacted the marketing industry. Businesses are now making use of social media in the best possible ways to get their goods across to the consumers. So, if you’re looking for a convenient and low-cost marketing plan, then this is ideal for you. eCommerce marketing has never been easier than before. By setting up your profiles on different social media, such as Instagram and Facebook, you get to ensure that you are in line with the way that the audience is working these days.
Whenever they try to buy something, they immediately look at the business’s social media to understand what they offer. So, if you’re hoping to pull the audience in, then it is time to effectively start running your social media. Add creative posts, run giveaways, promotions, and much more to optimize the use of your eCommerce business social media. You will find yourself getting more and more customers once your audience starts connecting to your platform better through your social media.
4. Make Use Of Content Marketing
Another low-cost option available for you is to set up your blog. Now, this might be a little tricky because you might think that you will have to talk about your products in your blogs. But that is not it. Use your blog to optimize your eCommerce platform for SEO. For instance, if you run an eCommerce business that offers pet supplies, then you might need to focus on blogs that talk about what kind of pet foods are great for pets or how to determine high-quality pet food. You don’t have to directly put out your products. Instead, you need to create an indirect channel that intrigues the reader to head to what you have to offer them.
If you feel like you do not have the skills to create the right content for your business, then you should try hiring a budget eCommerce marketing agency to help you with this. They’re surely more well-versed in this area and will guide you on how to go about this.
5. Get Influencers On Board
Next, you might want to reach out to influencers to showcase your products to their followers. This allows you to get a series of followers of the influencer coming your way. You might find that some influencers charge heavily when it comes to showcasing products. If you feel like these don’t meet your budgets, then there is no harm in going for micro-influencers who have about 12,000 followers. This is still a large audience that you can attract through the posts of the influencer. Influencer marketing has quickly gained traction as people trust them and would buy products that these influencers stand with. So, make sure to use this marketing option wisely.
6. Optimize Your Email Marketing
If you think email marketing is history, then you’re wrong. Email marketing has proven to be quite beneficial when it comes to being a low cost, effective way of driving sales. All you have to do is create the right kind of content in the emails to pull in the customers. Plus, you might need to focus on eCommerce marketing automation tools, such as Mailchimp to help you deliver emails much faster to your mailing list. Create an effective email with the help of powerful tools and send them out to your mailing lists, and see the result in conversions over time.
Starting An Ecommerce Business Model With Overall Low Costs
You should know that starting an eCommerce business requires capital. However, if you do not have enough funds, and are looking for an effective yet low-cost business, then you should take a look at dropshipping. Starting a dropshipping business would mean that you set up an eCommerce store, get in touch with a reputable supplier and build your business, and market it accordingly. The best thing about this is that it barely requires any costs, and with these marketing plans, you will not have to worry about marketing plans either. So, if you’re looking for a supplier to work with, you should head to SaleYee.com. Here, you will find thousands of goods that you can sell on your eCommerce store and earn large revenues overtime. It offers fast shipping services and constant support.
Wrapping up
Get ahead in the marketing game, and indulge in a marketing plan that allows you to put your business on the radar, without having to pay excessively to marketing agencies.
