In the first quarter of 2020, eBay achieved 175 million buyers. Yes, you heard that right! Undoubtedly, one of the best places to sell your products online is eBay. If you are starting a business, it's recommended that you use eBay promoted listings to boost your customer base.
Why Promote eBay Listings?
In simple terms, promoting eBay listings brings many opportunities to get your products in front of your potential customers. More importantly, if correctly done, eBay promotions could consequently boost your sales. Additionally, eBay promoted listings are more likely to appear in prominent locations; the same idea happens to paid search engine ads.
All in all, when it comes to deciding on which product should be promoted, you will have to think about it tactically. Several products will present themselves naturally, but others will require more concentration. Some of the products that are good for promotion include:
- New products
- Seasonal products
- When liquidating old merchandise
- Products that are already selling well.
When you promote a new product and another that's already doing well, you will establish a positive sale history that should help your organic best match. Without a doubt, an ordinary non-promoted item will struggle with its foothold in the search engine. That means you have too little data to judge its performance.
eBay Promoted Listing Fees
One of the most crucial elements of eBay promotions is the listing fees. Typically, you are only charged a range of 1-20% of the final sale price. Additionally, you are only charged for customer clicks on any promoted ads and purchases within 30-days. Yes, you heard that right!
If your customer doesn't make any purchases or clicks on the item, you won't be charged. Above all, the amount you will pay is calculated from the rate you previously set at the time of the buyer's first click on your ad.
How to Set up an eBay Promoted Listing?
Now that you understand the importance of listing, let's consider how to promote items on eBay. Typically, how to promote eBay listing is a straightforward procedure, but most people are afraid of taking the first step. Thankfully, this section is for you.
You should complete the two steps before you set up an eBay promoted listing:
1. Become a top-rated seller
2. Use store subscription
eBay promotions are only reserved for top-rated sellers on eBay stores and eBay store subscribers. Luckily, if you are none of those, there's a way you can still promote your items. You can also use the Quick Listing Tool if you can't access the store subscription or top-rated seller level.
1. Become a top-rated seller to access the promoted listing
Becoming a top-rated seller is an inexpensive way of accessing the eBay promotion code. To be more specific, becoming a top-rated seller means that you have exceptional customer service and are reliable. That said, how do you win the top-rated seller title?
On every 20th of each month, eBay assesses your performance. That means they look at your service quality and your sales history within the month. And if you have a top-notch account, you will automatically qualify to be listed as a top-rated seller. Here are some of the checklist you need to meet to become a top-rated seller:
- Sell within 90days;
- It would help if you made 100 transactions worth over $1000 of products to the US and the UK within the last year;
- Comply with the seller's policies;
- Additionally, have an under 0.5% transaction defect rate;
- You also need to have a late shipment rate of under 3%;
- Finally, your closed sales rate should be under 0.3%.
2. Access promotion listings through store subscription
If you have a store subscription, you can easily access the promotion listing on eBay. The platform includes a store for every budget and the seller's type. More importantly, when you subscribe, you will also get access to other benefits, including a promotion manager and exclusive tools that will help to optimize your listings.
3. Correctly set up your promotions listing
Promoting your items on eBay is as easy as getting access to the promotional listings. Once you've received the eBay promotion code, the rest is not that challenging. All you have to do is head down to the seller's dashboard, click on the 'Marketing' button, and then go to the 'Promoted listings' section.
After that, you will click on 'Create a new campaign.' Then you will have to decide whether to pick one item at a time or in a bulk. That means selecting the products you'd like to promote. Additionally, you will also see a button to choose ad trending rates. With that option, eBay will automatically select an ad rate for your specific category.
However, you have the liberty to select a specific rate of your choice. The current average ad rate will likely change from one category to the next, so it's best to check that out. Once the rate is set, you can pick a start and end date for your campaign. Then, hit the launch button, and you are good to go. It will only take a few hours before your ad goes live. You can also use eBay Analytics to track the performance of your campaign.
Bonus Tip: Start eBay Dropshipping to Reduce Costs
Before you start promoting eBay listings, it's essential that you make sure the product sell well and the available stock. With SaleYee Dropshipping Platform, you can easily find the best dropshipping products to sell on eBay from our US, UK, DE, FR, IT, CZ warehouses without preparing inventory first. Through stock reservation, you don't need to worry that the product will go out of stock while running campaigns.
Takeaway Message
Well, that's it! You now know how to promote on eBay. Easy, right? eBay is an essential tool that all online entrepreneurs should use. With this eCommerce platform, you can take your business to the next level. Thanks to the promoted listing, it's now easy to track your campaign and make any necessary adjustments.
I'm sure you are probably wondering if the promoted listing is worth it. From my perspective, it is, especially if you are planning to scale up your business. With a well-thought-of plan, use eBay promoted listing to boost sales and you'll improve company's profits quickly.
