Earth Day started in the 1970s in the USA. What is Earth Day? Earth Day is a day of the year which aims to raise people’s awareness of protecting the environment and seeking greenways of healing the environment. When is Earth Day? Earth Day 2021 is on the 22nd of April. It is a step forward that everyone should play a positive role on Earth Day, even you as an online retailer. Read this article and it will open you to ideas that help you campaign for Earth Day and market your product.
10 Inspirational Earth Day Campaign Ideas
As an online retailer, you can kill two birds with one stone. With our keen expert pick, the following ideas can be used for earth day promotions and equally to promote help to boost your sale.
1. Change Your Online Branding for Earth Day
To show that you are in full support of the Earth Day campaign, you should redesign the website banner. Be creative about this. You can use leaves or trees in your banner design. The message is that you are proactive about Earth day Campaign. Such a view about your brand will be a positive one to help boost your sale.
2. Sell Eco-friendly Products
Promoting eco friendly products is a good way of being part of Earth Day’s promotion. Collapsible personal drinking straws, reusable produce bags, and more are eco-friendly products you can sell on earth day. If you don’t want to take a risk of getting too much inventory, dropshipping eco friendly products from a reliable dropshipping platform will be a perfect way. SaleYee, as a green dropshipper, helps you get these products and dropship them easily to your buyers. It offers free memberships for dropshippers which provide access to over 30, 000 profitable SKUs. Products are made from bamboo, organic cotton, cork, or hemp and elaborately designed for zero waste lifestyle and reusable, which aligns with the concept of Earth Day.
3. Give Green Gifts with Purchases
Adding free gifts is always a useful idea for building customer loyalty and strengthening your shopper base. Giveaway with reusable bottles and collapsible personal straw and other like products works as they’re inexpensive, easy to ship, and more importantly, it is possible to slap your logo on them for better branding. Or, in a bid to get people planting trees and leaving a green footprint on the plant, you can gift free seeds to customers on Earth Day when they order from you.
4. Green Themes for Content Marketing
To be proactive about the Earth Day campaign, you need to find a way like e-book or short video to drive customers and prospective customers to use eco-friendly products. These products embedded into your marketing content should be available in your online store and should be biodegradable and made from recycled materials. No matter which kind of content marketing you will choose, try to adopt green themes for Earth Day Campaign.
5. Email Marketing
A way to reaching out to existing customers and prospective customers is through email marketing. Earth day email marketing is an avenue you can use. Reach out to your target audience and educate them about earth day and equally market yourself. An example is telling them they need to adopt the use of recycled materials and eco-friendly products. Then refer them to your store as one of the best places to get these kinds of products. If possible, you can also engage directly with customers and work together. Try hosting a trade-in, buyback, or recycling program where people can donate old items to the environmental protection agencies for reuse.
6. Give a Discount on Sustainable and Eco-friendly Products
Already selling eco-friendly products all year round? Why not regarding Earth Day as the ideal time for promotion? A good way of promoting an eco-friendly product is to give a discount to customers. This is a marketing approach to encouraging customers and prospective customers to buy from you. You are selling eco-friendly products and encouraging people to buy more of them. On your part, you make an effort to keep promoting eco friendly products that are beneficial to the environment.
7. Use a Limited-Time Offer for Recycled Products
This is a win-win situation. You are promoting eco-friendly products made of recycled materials, and you are also making a profit from trading. Just come up with a special product that uses organic or sustainable ingredients and then use a limited-time offer for better promotion. This will also greatly boost the traffic of your online store.
8. Free Shipping
Offering free shipping to customers is another practical idea. Ordering eco-friendly products and choosing to get their products shipped to them with minimal packaging can be rewarded with free shipping.
9. Selling Earth Day Designed Backpacks
A lot of people will want to take part in the outdoor environmental activities on Earth Day. They would like to have something on to show that they are in support of the Earth Day campaign. As we know, the colour green represents nature. Selling outdoor backpacks in green that customers need is a part of the event and making some profit for yourself.
10. Use Eco-friendly Packaging
Collaborate with other packaging companies that make green reusable bags from recycled plastics and pieces of cotton. The tons of nylons and waste cloths will be reduced when used to make reusable bags. Partnering with other businesses on green packing also helps to improve your brand image.
Conclusion
Earth day is a significant day. It is the day that significantly reminds people to live an eco-friendly life. The ideas above are ways to be proactive about earth day and equally promote yourself and increase sales. Get started with easy green dropshipping>>
