The jewelry industry is one of the most lucrative markets. This is a $70 billion industry that is showing no sign of declining. Selling jewelry as a wholesaler may require a huge start-up capital for stocking inventory and renting a warehouse, which comes with a lot of risks. But with dropshipping, you can also sell jewelry without additional costs on inventory and shipping.
In this guide, we will introduce why dropshipping jewelry works, the types of jewelry to dropship, and 10 hacks to help you succeed in dropshipping jewelry.
The jewelry industry is one of those few that offer different products with higher profit margins. You can sell necklaces, earrings, watches, rings, cufflinks, etc. for both men and women so you can rest assured of never running out of customers. For consumers, jewelry is attractive and fashionable that they cannot do without. For retailers, this is more reason why jewelry dropship works. Also, the jewelry industry is not showing any sign of slowing down when it comes to selling online. In 2019, a massive 29% of internet shoppers purchased bags and accessories. Yes, it is a competitive niche and can be difficult at the initial stages, but with this guide, you will be able to build your jewelry store, manage it, and generate a steady profit.
Best Types of Jewelry for Dropshipping
To get started, you need to know the best types of jewelry for dropshipping. There are tons of jewelry pieces that you add to your store. Below are the best twenty:
1. Engagement rings
2. Engraved wedding bands
3. Personalized charms or pendants
4. Vintage costume jewelry
5. Class rings
6. Brooches
7. Raw gemstone pieces
8. Charm bracelets
9. Statement earrings
10. Bangle bracelets
11. Stacking rings
12. Choker necklaces
13. Pendant necklaces
14. Vintage watches
15. Beaded necklaces
16. Gemstone rings
17. Hoop earrings
18. Gemstone earrings
19. Precious metal rings
20. Turquoise bracelets
How to Dropship Jewelry Online?
Dropshipping jewelry online requires three steps:
1. Where to sell your jewelry online
You can either sell jewelry online using online marketplaces or create your online store. Since we are interested in dropshipping jewelry, then consider the following sales platforms.
· Etsy
· Amazon Handmade
· Ruby
· eBay
· Bonanza
· Shopify jewelry dropshipping, etc.
2. Finding the right products
Product research is key to your dropshipping business. You need to know what, when, and who to sell to. We have listed twenty jewelry types for dropshipping above.
3. Finding jewelry dropshipping suppliers
Finding suppliers is the most important step in your jewelry dropshipping journey. As there are so many scams on the internet, you need to find a reputable jewelry supplier for your business. Some people recommend Google search and trade shows. Both are quite interesting but Google will bring out the most expensive dropshipping jewelry suppliers that will end up not benefiting you. While trade shows are a good option, the possibility of having a trade show in your area at the time you need to meet suppliers in person might be slim.
I recommend using SaleHoo and trusted online marketplaces.
SaleHoo is a safe and fast dropshipping tool that can help you get over 8000 vetted and verified suppliers. Although you cannot sell on SaleHoo, however, it gives you access to contact trustworthy jewelry dropshipping suppliers from different parts of the world.
Online marketplaces are an easy way to find minimalist jewelry dropshipping suppliers. There are a lot of online marketplaces but most of them comprise fake suppliers. Fortunately, there are a few trusted and legitimate dropshipping marketplaces. They are:
· Alpha Imports
· Azure Green
· Danforth
· Fashion Stories
· Herstation
· Vousi
· Wedding Factory Direct
· Wholesale Christian
· Silver Stars Collection
· SilverDepot
SaleYee.com offers a huge selection of beautiful and unique jewelry organizers to dropship for a wide range of prices. Here, you will find trusted dropshipping jewelry suppliers who offer top-notch services for no additional charges. Boasting over 30k SKUs, the SaleYee platform provides a lot of jewelry products including bracelets, earrings, rings, necklaces, pendants, bangles, pins, chains, just name it. Orders are processed and shipped by the next business day and shipping costs are either free or relatively low. Visit www.SaleYee.com for more information!
10 Hacks for Success of Your Jewelry Dropshipping Business
Now that you've got a good idea of how to start up your online store, as well as what you'd like to sell, we're going to offer you some pro tips to keep your store up and running.
Don't worry, these tips are free of charge! All we ask is that you implement them daily (and share this article, if you found it helpful). Sound good? Great!
1. Avoid fake products
Fake products are common in the jewelry industry so you need to be careful and avoid fake products by all means. Many suppliers offer cheap jewelry and if you stumble upon such suppliers, you might end up earning a bad reputation for your business. Not only that, selling fake products come with a lot of risks including, website shutting down, customer dissatisfaction, and in some cases prosecution by the real owner. It is easy to detect fake suppliers; first, you need to beware of popular brand names such as Gucci, Ferragamo, Bvlgari, etc. as they can be easily be counterfeited. Next, you must ensure that you only deal with suppliers who are members of the Better Business Bureau (BBB). Members in this group have been vetted and certified to sell original jewelry.
2. Make your store accommodating
Design your website in such a way that your customers feel welcomed. Make it user-friendly, with a warm tone and emotional colors. Declare your support to help them in case they have any challenges and assure them a money-back guarantee.
3. Provide a detailed product description
Since they are not seeing the item physically, your buyers need to know exactly what they are buying. An in-depth product description will help your customers better understand what they want to buy. In your product description, you want to include information on the type of material used, brand, color, weight, etc. You also want to create a FAQ section to answer popular questions for potential buyers. Make it as clear, unique, and brief as possible in a way that will stand out from your competition and not waste your buyer's time. More importantly, add keywords to your product descriptions to make it rank on search engines.
4. Give buyers a reason to choose you over your competition
While the jewelry niche is lucrative, it can be competitive too. Having this in mind, you need to constantly come up with things that will make you beat your competition. In this guide, we will recommend selling trade items. Fair trade jewelry is made by artisans who are paid a fair wage for their work. They work in a safe environment and without child labor. Sampling your product as "Fair Trade" and highlighting what it means is a great way to win the hearts of your customers. They will be proud to buy from you, knowing your source is reputable.
5. Upload high-quality photos
To increase your chances of generating a higher conversion and sales, you must upload ONLY high-quality images. Images are your customer's best bet of feeling an emotional response to the jewelry before they place an order. If you are unsure as to what kind of photos to use, you can get ideas on Pinterest or use organized macro photos. From our experience, you don't need an expensive camera for this task. Just make your photos clear, beautiful, and simple, yet, should provide in-depth information like the size, color, and the material used.
6. Don't focus too much on the details
The 4C's (Color, Clarity, Cut, and Carat) are essential selling points in the jewelry industry. But beyond this, try to be flexible with your strategies. Know your audience and work towards improving their buying experiences.
7. Run strategic Facebook and Instagram ad campaigns
Facebook and Instagram are the best social media platforms for advertising jewelry. Why? The demographics using these platform favors online marketers who dropship jewelry USA. Once you have a budget, you can create your ad campaign and start selling asap.
8. Be consistent!
Starting a business isn't all that matters, consistency is. After creating your jewelry store and finding the right suppliers, you still need to keep posting on social media. Start by creating business pages on Facebook, Instagram, Twitter, and Pinterest. Post articles, images, and short videos on your social media pages to engage your audience. Learn to schedule post (it save a lot of time) and make it a habit to share content daily. Doing this will increase your audience base and profit.
9. Leverage marketing opportunities
When opportunities come, only those who pay attention are rewarded. Don't just rely on social media marketing; use other small, smart opportunities to get exposure. For example, turn your customers into marketers by offering them discounts on every referral. You can also take advantage of forums related to your niche or use social influencers to promote your jewelry store.
10. Have the best customer support team
Having the best customer care team is a smart way of outperforming your competition. Like I'll always say, your customers love to be attended to swiftly. Many buyers have ended up not shopping from a store because of poor customer service. Little gestures matter! For example, sending a thank-you note to your customer. Also, wrapping the package beautifully and attractively can command customer loyalty without you demanding it. Anything you think or you can learn to keep your customers happy, do it! After all, without them, you are not in business.
Call to Action
With this guide, I'm sure you've learned how to dropship jewelry online, how to get dropshipping jewelry suppliers, and bonus tips on how to increase your success dropshipping jewelry. As you build your Shopify dropshipping jewelry stores and brands, always work on satisfying your customers and trying new strategies.
