Are you in a dropshipping business and planning to grow your business quickly? If your answer is yes, you need to learn how you can market any products you have in your store. You need to find the best advertising methods for your products.
All of these advertising methods can be used to drive interest and awareness towards any products, so you can generate sales from your target customers. Here are some recommended advertising methods that you can use for growing your dropshipping business.
Dropshipping Ads: Which is the Best?
1. Facebook Ads
Facebook Ads is one of the most popular advertising methods on the market today. You can use Facebook for promoting any products to your targeted customers easily. This platform allows you to micro-target your specific audience based on their behaviors, interests, demographics, age ranges, languages, locations, connections, status, etc.
Another interesting part of Facebook Ads is the ability to retarget your customers. People who have already visited your website in the past will see the ads from your company. This retargeting technique is popular among many business owners because it has a huge success rate. This Facebook Ads dropshipping 2020 tip will help you achieve your success with Facebook Ads.
Instagram is another popular platform under the Facebook company. you can use Facebook Ads for creating Instagram ads for dropshipping any products on the market. You can use both videos or photos for attracting a lot of customers to buy any of your products from your company. Using Instagram Ads dropshipping is an effective and efficient way for promoting your business. This program is very affordable for most business owners.
Another way of using Instagram marketing is working with some popular Instagram Influencers. They usually have a lot of followers who are ready to buy any of your products from your store. They can help you promote your dropshipping business effectively.
3. Google Ads
If we are talking about the PPC (pay per click) ads, we cannot forget Google. The biggest difference between Google Ads vs Facebook Ads for dropshipping is on the customer's intention. With Google Ads, you can target specific people who are looking for specific products. When people are typing specific keywords on Google, your website can be advertised on the first page of the search result. It will increase the exposure to your business.
Another popular option from Google is Google Shopping. This program is also called Product Listing Ads. These ads are going to be displayed at the top of the page, especially when people are searching for any specific products on Google. You can use Google Shopping Ads dropshipping for growing your dropshipping business. This program allows you to display your product image, product price, and description. Your customers can click on the image for getting access to your website.
Pinterest can work very effectively in getting traffic and buyers for your dropshipping store. It is recommended for you to do market research to ensure that your target customers are active on Pinterest. Pinterest has some popular categories, for example, auto, food, fashion, beauty, home decor, travel, antiques, collectibles, etc. The majority of users on Pinterest are females. Pinterest Ads is a platform that allows you to promote your images to your target customers, so they can buy any of your products immediately.
Essential Techniques for You to Prepare Dropshipping Ads
1. Personalization
Most professional marketers believe that personalization will increase the relationship between your customers and your business. Through personalization, most eCommerce advertisers can meet their customers' expectations with precise targeting. You need to do data collection for learning more about your customers.
2. Mobile-First
As a marketer, you need to put the user experience as the most important aspect of your business plan. You need to create a mobile-friendly store which can be accessed by your customers at any time they want. 80% of the shoppers usually use their mobile devices for buying any products from their favorite eCommerce stores.
3. Conversion Rate Optimization
This is another important dropshipping ads technique that you need to know, so you can maximize your advertising result. The conversion rate will represent a lot of details, such as, the number of people who visit your web page, buy any of your products, download your content, sign up for your newsletter, click-through rate, etc. It is a practice of improving the rate through analysis, data collection, testing, and hypotheses.
Develop a Dropshipping Advertising Strategy in 5 Steps
1. Define Your Target Customers
First, you need to know how you can describe your ideal audience for your products. There are some characteristics that you need to know, for example, income, age, gender, marital status, hobbies, needs, wants, problems, etc. You can use your social media analytics to learn more about your customers.
2. Define Your Position on the Market
It is also necessary for you to make your retail business different from your competitors. Find out the best thing about your company or your brand. A clear vision of your brand idea will be very essential to grow your business. Define which market segment you are going to attract.
3. Leverage Omnichannel Strategy
When you have a brick and mortar store with an online store, you need to match the branding, visuals, and also messaging from one channel to other channels. It will help you give a unified experience for your customers. You should have deep research for finding out where your customers are spending their time, so you can use the best social media channels for promoting your products.
4. Use the Best Promotional Tactics
Promotion is one of the best ways for attracting customers. You need to find out the best way to combine digital and traditional advertising or promotional tactics. You can promote your online store in your physical store. Before you start your promotion, you need to know which products can be effective to be promoted, what type of promotions will generate the best result, the right time to provide discounts for your customers, etc.
Pro Tip: Prioritize Product Selection
Bear in mind that in most cases, consumers buy products according to their needs. What's the easiest way to do product research? It may be stealing others' findings and make it your own. Luckily, you've got SaleYee's big data based product recommendations which combine the latest trends and sales of the most in-demand products in different dropshipping niches.
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5. Set Your Marketing Budget
This is another important step that you cannot skip. For setting a realistic budget, you should pay attention to some aspects, such as your customer lifetime value, strategic goals, advertising channels, media types (images, videos, animations, etc), and many other details. Setting up your budget will determine how you can use advertising methods for promoting your products.
Call to Action
Promoting your dropshipping business is the best way for you who want to increase sales and profit from your business. You can target more people by advertising your website with some effective marketing channels, such as social media, Google, online platforms, and even your physical store.
