Ecommerce is one of the largest growing markets in the world, and there is nothing to stop it. Every year millions of stores and sellers are getting attached to the global eCommerce market. With technology, the eCommerce market is also advancing and changing in the best way.
Amazon is no doubt the leading eCommerce marketplace for a long time now. There are millions of sellers, and there is no product you can't find there. Listing your product on Amazon has become very easy now.
If you have a unique product with high market demand, then it is best if you list it on Amazon. It is perfect for filling in the market gap.
However, one of the biggest challenges you will face is understanding how to drive traffic to your website. Here is a guide to help you with that.
Benefits of Driving External Traffic To Your Amazon Listing
If you have a great product, the customers will search for it on Amazon and reach out to you. But what about the customers who aren't aware that your product is on Amazon, waiting for them to purchase it?
That is when you would need to drive traffic to the website where your product is listed. You need to drive external traffic to Amazon listing for many reasons.
1. Reach The Target Audience
Statistics say that over 25% of customers do their product research outside Amazon. So why such a huge number of customers should be left untapped? If you drive traffic to your website, you will get a better way to reach your target audience.
Many people will know your product exists in the market.
2. Improves your Brand Awareness
It is one of the most vital reasons why you need to know how to drive traffic to the website where your product is listed. The more people will know, the better your brand image will get, and you will see improved brand awareness.
3. Improve Sales and Ranking
The more people will buy your product, the more your ranking will be improved with time. For every seller on Amazon, being shown on the first page of a search is their goal. Improved sales will help you out with that.
These were some of the basic benefits and reasons why you need to know how to drive traffic to my Amazon listing.
Best and Effective Ways To Drive External Traffic To Amazon Listing
Many advise different ways to drive traffic to your website, but having too many options can confuse you. Therefore, here are some of the simplest and most effective ways that will help you.
1. Facebook Ads
Facebook is one of the oldest and largest social media platforms. With billions of users, it is a great place to help you drive external traffic to your website.
Before, Facebook didn't use to feature any ads during their videos. But now that is one of the best features they have introduced. As a result, billions of users watch various videos on Facebook and scroll through their feeds.
This is a perfect answer to your question of how to drive traffic to my amazon listing.
2. Ads on Third-party websites
A third-party website is any normal website that isn’t associated with Amazon or any social media. Yes, these websites do offer Amazon sellers to list their ads and drive external traffic to your listing.
It is the best way to reach your unaware target audience. This will help you a lot in reaching your goal.
However, make sure to place your ads on various third-party websites to help you drive traffic to your website.
3. Influencer Marketing
This is one of the most effective ways of marketing nowadays. People follow many celebrities and influencers from all around the world. In addition, it is one of the simplest ways to market and drive traffic to your Amazon listing.
All you need to do is send a PR package with your product to any influencer who has more than 100k followers. But before that, make sure that the influencer has followers that belong to the demographics of your business.
If the criterion is met, then ask the influencer to give you a shout-out and describe your product in the best way possible to the audience. Within a few days, you will see boosted traffic to your website.
4. Create Video Ads
Rather than taking photographs of your product, a video ad showing your product in detail is an effective way. It tells a lot about your product to the external target audience. You can place these ads on your website and social media pages.
5. Email List
This is one of the most underrated forms of marketing in the world. Yet, it has proved effective for many businesses around the world. Communicate directly with your target audience and reach out to them.
For this, all you need is great persuasive content. Understand everything to know how to send an amazon list.
6. Featuring in Quora
This is one of the ways that very few people know about. If your product is a specific problem solver, then Quora is the best place to feature it. If you see someone on Quora asking about a product and your product is the solution.
Then all you need to do is persuade them. This will help you reach a huge target audience.
What Else To Do Other Than Driving External Traffic to Listing?
Amazon isn't the only eCommerce platform, and every business should expand its horizon. The next thing you need is a dropshipping and wholesale platform. The best one is SaleYee, which can help you in every way.
Here you can easily sell your product to retailers wholesale. The SaleYee has been proven as the best platform that brings suppliers, retailers, and wholesalers to a single place.
You can sell to retailers on different eCommerce platforms and increase your sale. Here is what you can enjoy at SaleYee:
- 30,000+ Profitable SKUs
- 650,000+ sq.m. Local Warehouses
- Fast & Free Delivery
- Responsive Customer Support
- Free Membership & Big Discounts
Final Words
That was a complete guide to help you with driving external traffic to your amazon listing and your website. Make sure to do everything you can to drive as much traffic as possible to your listing.
