In business, nothing is more important than one's ability to convert customer engagement into sales. Hence, several processes go into ensuring the customer actually buys the product. Among the myriad of things an entrepreneur may do to make a potential customer an actual customer, nothing is more effective than customer testimonials.
Thus, as a business owner, you need to know how to ask for testimonials from customers. You need not worry though. In this article. we will teach you how to collect customer testimonials and provide you with the best customer testimonial template out there.
3 Customer Testimonial Examples That You Can Steal
The advantage of happy customer testimonials is that they legitimize your business and present its advantages from the viewpoint of an unbiased third party. It is for that reason that having a customer testimonial page with some amazing customer testimonial examples is a must for all businesses.
Customer testimonials are also great proof of excellent customer services. All in all, it's a good idea to get customer testimonials for the growth stage of product life cycles.
1. Customer testimonial videos
A customer testimonial video is one of the most effective examples of customer testimonials. It allows your potential clients to see that your testimonials come from real people who have used and approve of your product/service. The video should be short, to the point, and show how your product/service has improved the lives of your customers.
2. Quotes
A quote is the most common customer testimonial example out there and for good reason. A short but powerful quote allows you to communicate the impact of your brand in 40 words or less. Quotes are even more poignant when they come from someone who is in the same boat as most of your potential customers.
The easiest way to gain organic feedback on your sales is via social media. Just head on over to any of your social media pages, and take a screenshot of the most positive comments under any relevant post. Instantly, you have undeniable proof which you can post on your customer testimonial page.
Now that you know how to present your customer testimonials, let's talk a bit about actually getting some.
10 Best Ways to Get Customer Testimonials for Your Business
1. Use email quotes
Very often, when a customer is extremely happy with the service they have received, they will send you an email expressing their gratitude and gushing over whatever it is you are selling. If you have not started utilizing this phenomenon to your advantage, you need to start now.
2. Use surveys
It is not uncommon for businesses to send out surveys to their customers asking for feedback to help improve their services. These surveys should always have a section dedicated to collecting testimonials from clients. Invariably one of these clients will leave you a testimonial that mirrors the ideal customer testimonial template.
3. Use submission forms
If a survey is too cumbersome for your tastes, you can go ahead and use a submission form. The great thing about the form is it's much easier for the customer to fill out and allows them to talk about how great your online business is without first answering a barrage of questions.
4. Use a pop-up
Something even more targeted than a submission form is a pop-up. With a website pop-up, you can get straight to the point, and ask for a customer testimonial from people who have been on the site before and purchased something.
5. Check directories
If you have a business with a physical presence, a directory is one of the surest ways of getting a testimonial. If you've been around for a while, your local directory already contains a review of your physical location and whatever it is you are selling.
6. Use LinkedIn recommendations
If you're a one-man business, you should really consider asking for recommendations from past customers- whether individuals or businesses- via LinkedIn. Recommendations allow you to amass a large number of happy customer testimonials within a short amount of time.
7. Search blog comments
Though a blog isn't for everyone, it's also a sure way to get a dedicated and engaged customer base for the products or services you are selling. If someone is reading your blog posts, chances are they already trust you and what you are selling. That is why a blog is one of the best places to collect customer testimonials.
8. Reward testimonials
Customers love free services, and everyone loves a good deal. One easy way to get some good customer testimonial examples is to offer a free product in exchange for one. Because you are essentially giving the customer a free gift, he will naturally want to rate your products highly.
9. Try a testimonial swap
Essentially, what you need to do is find another online business that also needs testimonials to grow. Leave a testimonial on the business's customer testimonial page and inquire if a said business has used your services before. This is a subtle hint for the business to also review your page.
10. Scour your social media handles
Your product is genuinely useful; if not, you wouldn't be in business. Go and look for comments from customers showing appreciation for your services under your social media's comment section.
Tips: How to Ask for Testimonials from Customers
1. Be fast
The best time to start asking for a testimonial is immediately the customer has begun to use and see the benefits of whatever it is you are selling. So pounce like a lion.
2. Be polite
Sometimes, all you need to get a good testimonial for your business is some politeness. Send out a direct and polite request for a testimonial.
3. Make it easy
People don't like putting in too much effort. Get a template that your customer can quickly fill in.
Conclusion
Happy customer testimonials might be all that stands between you and massive business growth. With this article, you already know how to ask for testimonials from customers and how to collect customer testimonials. We've also covered customer testimonial examples and the ideal customer testimonial template. All that remains is for you to create your customer testimonial page and put these things into use. Get going!
