Customer referral can effectively boost the traffic to your online store, help you win loyal customers. Referral marketing, as one of the most extremely important marketing strategies that allow your online business to grow immediately. This is especially true if all customers who have ordered from you are impressed by your products and services.
Meanwhile, a customer referral program is what will allow you to control the reward and results you get from a customer when they recommend your website or product, thus, keeping track of the progress of your growth campaigns.
Customer Referral Program: Does It Work?
To obtain a good customer referral, your company must have good photographs of your products, as this will be an element that will allow you to attract the attention of the customer and achieve a sale and a recommendation to more people.
In addition to this photograph, what is important is to provide unique customer service and product, to achieve your recommendation for everyone you know and monitor that progress through a referral program.
This customer referral program can be created by companies based on their criteria to attract the attention of their customers, being effective in most cases when they provide their customers with attractive offers.
For example, a company can give $10 to a customer if he recommends it to a certain number of people, giving a percentage discount to each person who comes for that reference through a code.
In this way, both the person who refers and the person who comes to the company receive a reward which translates into a profit for the company. With this, it is demonstrated that a customer referral program can be beneficial.
Finally, it is important to note that these customer referral programs can be tracked, so that the company that creates them can control whether the referral becomes a sale and the number of people who come to their website.
How to Build a Customer Referral Program?
Customer referral programs are simple to build, as long as you take into account several aspects that allow you to have a strong base to be successful in terms of customer referral bonus and other aspects:
1. Great products
The secret to achieving a broad recommendation by each of your customers is to provide them with a product they love and make them want to recommend it to everyone. Otherwise, the impact the referral program will have will be zero. Great products are essential for the success of the referral program.
To build a custom referral program for your dropshipping store, you'd better choose the top-selling & valuable products in your store (in fact, from your dropshipping supplier). Do your dropshipping supplier allows you to easily find the best-selling products online?
SaleYee.com showcases tens of thousands of top-selling products on Amazon, eBay, and Wish in "Platform Top Sellers," making it easier for you to determine the right products to offer. The dedicated section of "Monthly Best Sellers" provides you with more choices.
2. Customers are a priority
A customer referral program is nothing if the customers Therefore, it is important that before designing any program or marketing strategy, the company works towards establishing relationships with its customers and potential customers.
In this way, it will be able to listen to their doubts and concerns and provide them with answers that will allow them to gain their trust. Giving a positive and trustworthy image will guarantee the recommendation of the clients to all their acquaintances.
3. Clear objective
The clear marketing objective is an important aspect when starting a customer referral campaign where it will not only determine what your program will look like, but also what can be obtained from it and what kind of audience it will reach.
Once you have made progress in the first two phases mentioned above, you will be able to set realistic goals based on the audience you have, thus being able to attract more people; the goals of these referral programs are usually to attract more people.
When you are clear about your goal and your audience, you should aim to create a referral program with a catchy title, a catchy slogan, and a system that is easy for customers to spread, otherwise, they will abandon their call to action.
4. Reference sources
Once you start running your client referral program, it is important to keep in mind that it should allow clients to share information quickly, as well as be tracked.
Among the ideas for customer referrals, today several brands have chosen this program for their growth, such as American Apparel, who opted for a user-friendly online referral program.
On the other hand, when executing this program, it is important to list the sources of references of their clients to know the success of this program, to modify those aspects that are not so favorable.
5. Incentives
The customer referral bonus is a key part of this program, as it is what will drive customers to share the website. For this, a customer referral reward program must be determined.
With this program, you must choose which people to give the bonus to and how it will be given, taking into account that the more attractive the bonus looks, the more people will be interested in getting it; this can be a coupon, discounts, gift cards, among others.
Finally, it can be a bonus with a structure by levels, standard, or by stages, where the customer referral bonus will vary, being higher for the customer and his referrals.
6. Recommendations
Customers, before purchasing from any company, take the time to read recommendations and experiences of others regarding their time with the purchased product or regarding the care provided by a brand.
Therefore, a customer referral program can include these positive comments. In this way, you increase your visibility on the web while increasing users' confidence in your product or brand.
Wrapping up
These aspects will allow you to build an effective customer referral campaign that will allow you to grow and achieve any marketing goals you set, which can evolve according to those that are achieved.
With this in mind, you can begin to modify and design a referral campaign that will have a global impact on the growth of your brand. Remember that clear objectives and communication are the key to this program.
