Click-Through Rate (CTR) is one of the most important things that you need to consider, especially when you want to promote your website via SEO (search engine optimization) technique. Google is using this ratio as an important factor in determining the ranking of any websites on its search engine result page. In this article, we are going to discuss the meaning of CTR and how we can boost the number of this ratio.
What is CTR?
CTR is an important metric in your search engine marketing (SEM) procedure. It is a rate at which your listing is clicked. This number can be calculated by considering the number of people who are going to click your listing and the total amount of impressions of your website listings. The formula of this CTR will look like this.
Click-Through Rate = Total Clicks on Your Listings / Total Impression
You can read your CTR data by looking at your Google Adwords PPC account or Search Console apps. A high percentage of CTR shows that many people click on your listing after they see your website on the Google Search Engine Result Page.
CTR vs Organic Search Position
When we are talking about the organic search position, we cannot forget the CTR number. Ranking and CTR are two codependent variables. Each factor may affect another factor simultaneously. Google has a smart ranking system called RankBrain. It is a core system that is offered by the Google algorithm. It will use a machine learning ability, so this system can determine which websites will rank on the search engine result page (SERP). Google's system has its own CTR calculator that can work automatically.
Google has its standards on the expected CTR from each website. If your website can beat the expected CTR, you are more likely to reach better positions on the search engine. On the other hand, if you fail to reach the expected CTR from Google's Click Through Rate calculator, your website's ranking will drop immediately. It is very important for you to maintain a high number of CTR of your website, so you can maintain a good ranking on the SERP.
4 Ways to Improve CTRs
After you know what is click-through rate, it can be the best time for you to learn how you can raise your CTR score. You should focus on your efforts in some key areas, for example,
a. Optimize any pages with a low organic quality score
First, you may want to download all query data from your Google Search Console. This data allows you to find out some pages that have a low-quality score. You can figure out which pages have below-average CTR scores.
You need to focus on these pages, so you can improve the overall CTR score for your website. It is far less risky when you focus on fixing these low-quality pages than working on some good-quality pages. Pages with low organic scores have the most potential upside on Google's SERP.
b. Create irresistible headlines
This is another important thing that you can do, so you can improve your CTR score. It is a good idea for you to combine your SEO keywords with emotional triggers. Some emotions, such as disgust, anger, fear, affirmation, and some other emotions are proven to be very effective in increasing the click-through rate of your pages.
Many people are interested in reading any pages that come with emotional-related headlines. When you have good headlines for your listings, you can attract a lot of customers for clicking on your websites. Make sure that your potential visitors are curious about the content of your website.
c. Work on other user engagement rates
Although the average Click-Through Rate is important for your SEO marketing campaign, you also need to work on other user engagement rates. Some other metrics are also important to look on your website, for example, bounce rate, time on site, and any other necessary things. These parameters can be considered as critical relevance signals of your website.
Google has its expected conversion and also engagement rate based on many different factors, such as location, query, industry, device type, time of the day, etc. When your website can show a better result than Google's expectation, you can boost your website's ranking on the SERP.
d. Consider using social media ads and the remarketing strategy
Remarketing display ads and paid social media ads can create good awareness and exposure to your brand. Both ads are available for you at a very affordable rate. You can boost your brand awareness without spending a lot of your money. In most cases, you can start from about $10 - $50 a day for advertising your brand, products, or services to your customers via social media and remarketing display ads.
This tip is very useful for you who have a brand-new business. You can start bombarding your target audience with Twitter and Facebook ads. Once they are familiar with your brand, they are going to click your organic listing on Google' SERP. As a result, you will be able to raise your CTR score significantly.
Bonus Tip: Avoid Clickbait
If you are serious about building your business via the SEO method, you should avoid using clickbait method. This method will indeed raise the CTR score in the first place because your customers will be interested in clicking your website with Clickbait headline. However, they will leave your website soon after they fail to find useful information on your website. It can increase the bounce rate of your online store significantly. As all of you know, a high bounce rate can damage the result of your SEO campaign.
Conclusion
It can be the best time for you to optimize your website's performance today. When you want to get a positive result in your SEO campaign, you need to raise your organic CTR score and engagement rates significantly. Good CTR score can boost your ranking on the search engine, so you can get a lot of organic visitors to your website immediately.
