What do copywriters do? Copywriters are the brains behind every word, caption, and texts in ads that draw in sales for businesses. Their job is to gain traction through the use of texts in marketing tools such as ads. They take care of the interests of not only their clients but that of their employers, clients' customers, and every other person their deliverables affect. It is basically a craft. It is a skill.
As a result, you must learn the essentials of copywriting and understand the techniques of storytelling and persuasion. To learn to copywrite or become better at it, you need to master the way some experts made their copywriting examples. You may also need to go through some copywriting books. This article introduces you to some copywriting examples and books.
Best copywriting examples
You can find up to as many as 10 good copywriting examples to consider and the reasons they are greatly useful.
1. Volkswagen
VW urges Americans to "Think Small" when thinking big was the mantra. Against American's admiration for muscle cars, VW challenged DDB (an ad agency) to market the opposite. The agency sold VW's small car with the impressive idea of using less gas, getting affordable insurance, and running low maintenance costs – benefits not present in muscle cars. In short, VW strove for and did get attention. When you subvert the expectations of your customers, you can bring a marketing campaign that aligns with them.
2. Rolls-Royce
"The new Rolls-Royce is a very quiet car" is a headline that certainly offers everyone a sensory encounter. You'd nearly feel the peace and tranquil that attends driving this type of car. Indeed, many of the target audience - the supper rich in Post-war America longed after a life of peace. Whichever way, the emphatic point is that allowing your buyers to curate their image tucks them into the ad. This also makes your item more memory-sticking.
3. Moz
Getting ahead with SEO is doing the magic for Moz. They achieve this by increasing traffic, visibility, and rankings. They achieved two things with the headline and the tiny copy that follows – clear call-to-action (CTA) button and answering relevant questions. And that's it!
4. Hiut Denim
Copies such as "We make jeans. That's it. Nothing else" and "Do one Thing Well" makes customers speak reputably of Hiut Denim about what they do. Their copies will prove the reason for buying their product is worth it. They give real-time info about their product quality and the corresponding hard work they put in.
5. RXBar
One of the best copywriting examples around is also that of the RXBar. They just list out the features – to them, amongst processed and manufactured products, listing out what the pure, natural ingredients are can spark the needed motivation.
6. Beachway
"If you think you need Rehab, you do" as against making unattainable assertions many others are capable of gave Beachway the patronage they wanted. To make your copy gain traction, you need to speak the customers' language. By doing so, your customers come to understand that you appreciate them, and your copy immediately gets more credibility.
7. Innocent Drinks
"Things we make" is quite simple enough for every reader to understand the naturalness of the product makers. It begins with a simple description. Smoothies finished with "the finest fruit" and go on to acknowledge what their core targets care about – no "weird things" such as additives and flavors in their food.
The copy addresses that issue right on before the customers say, "Jesus is Lord." And that is the key – When you expect your customers' worries, you can address them before they begin worrying.
8. Basecamp
Basecamp copies teach you to come to terms with the pain points of customers and how to. They are best known for their sales copy and website. This is because they make use of direct, easy, chatty language – the exact kind their buyers make use of to do the business successfully. Their copies shadow a wonderful formula – Problem, Agitation, and Solution (PAS). When penning your copies, to make effective use of the PAS formula, just begin with the problem. Nudge at that problem so your readers can't do anything but get the feeling. After, when they long to know the way out, you can then table the relief.
9. Ricola
"She's (coughs) just a friend" was another copy Ricola used in many of their ads illustrating the way an out-of-place cough could ruin a good message. The ad pools the image of an identifiable product bundle with an unforgettable copy. The objective is to make Ricola the sought-after brand another time someone looks for cough drops. Everything is focused on helping buyers to seamlessly discover the brand that could meet an impending need as it arises.
10. Pepsodent
Before using the copy, about the 'film' on your teeth, Pepsodent toothpaste did not sell much. Only a negligible 7% of the populace used a toothpaste. The writer of the copy, Hopkins, needed to use every tactic to reach the unaware audience. He got attention, brought awareness about the problem, and gave a solution.
10 Best Copywriting Books
Here is a list of at least ten of the best copywriting books that can help your copywriting abilities.
1. Wired for Story
2. On Writing: A Memoir of the Craft
3. Ogilvy on Advertising
4. Copywriting: Successful Writing for Design Advertising and Marketing
5. The Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade, & Explain Anything to Anyone
6. Everybody Writes
7. The Idea Writers
8. Read Me: 10 Lessons for Writing Great Copy
9. D&AD Copy Book
10. Words that Sell
Conclusion
Honing your copywriting skills is a life-long practice. Following the leads in this piece, you need a good deal of simplicity, tact, and consistency to be just good enough.
