Are you running an online store? You may want to know how you can calculate the conversion rate in your store. This is an important number that you need to know, especially if you want to boost the performance of your store. By learning how you can increase the conversion rate in your store, you will be able to increase sales and profit in your store effectively. You can also make your marketing campaign efficient by increasing your conversion rate in your store.
What is Conversion Rate?
In the marketing world, we usually refer conversion to the moment when your customers respond to your call to action. Some common actions can be considered as conversions, for example, opening emails from you, filling out the registration form, signing up for any giveaway events, buying any products, etc. You may want to determine which actions can be used to analyze the performance of your store.
Each conversion will bring a client one step closer to become your customer. Therefore, you should focus your marketing efforts on increasing the overall conversion rate in your store significantly. The more conversions you have on your site, the higher your conversion rate you have.
The conversion rate will measure the total amount of converted users to the total number of users who visit your website. A higher conversion rate will represent effective content on your site, so people are ready to buy any products or services from you. You need to have good conversion rate marketing strategies for boosting this conversion rate in your store.
How to Calculate the Conversion Rate
For getting an accurate calculation for getting this number, you may want to use your analytics tool for checking the conversion rate of your website. First, you need to know the total unique visitors or sessions for any of your pages on the website. Any visitors coming to your website multiple times will be recorded as one single unique visitor or session.
Cookies will be used to identify the same visitors at a certain time. You can set up how long the cookies will store your customers’ data or details. These cookies will be set from the backend or editor dashboard of your website. Here is the formula that you can use, so you can learn how to calculate conversion rate easily.
Conversion rate = (total amount of conversions in a day x 100) / total unique visitors in that specific day
The conversion rate will be calculated in percentage terms. This conversion rate will give you a complete understanding of your market, especially when you want to check the effectiveness of your marketing campaign. You can also accelerate the process of calculating this rate by using the best conversion rate calculator on the Internet today.
There is no exact number on the right conversion rate for your business. In general, most online marketing experts recommend their clients boost their conversion rates by up to 10%. Successful conversion marketing efforts usually offer a high conversion rate which can reach up to 10%. This conversion rate will depend on many different factors, such as prices, products, seasons, shopping period, etc.
How to Increase Conversion Rate in Your Store?
After you know all benefits of knowing this number, you may want to know how you can increase the conversion rate in your store quickly. We are going to share some useful conversion rate optimization tips that you can follow, so you can increase your sales and profits in your online store effectively.
a. Choose the right offer for your customers
Are you offering your visitors any products in exchange for their information? It is very important to check the effectiveness of your offers. When you have a low conversion rate with your free offer, your audience may want to find some other products or services as your offers. You can do A/B testing methods for learning what your customers want.
b. Optimize your website design for giving the best experience for all users
Your website design will determine the overall conversion rate in your store. Most online visitors love a minimalistic approach to website design. Flashy banners will prevent customers from buying any products or services from your store. You can check the bounce rate from your site, especially if you want to know the best website design for your needs. If your visitors stick around your website for more than 15 seconds, your website can create a great first impression.
c. Use video as your marketing tool
This is another good way for you who want to boost the conversion rate on your website. Video can sell any products or services effectively. You don’t have to invest your money in the fancy backdrop and any other expensive equipment. You can simply use a smartphone and also a quiet room for creating your video about your products, services, and your business. Then, you can also use a good video editor software for creating the best video for your marketing campaign.
How to Do Conversion Marketing
Once you are ready with your website and all content inside this website, you can start doing the conversion marketing. You have a lot of options for promoting your website, products, or services you have in your business. You can use any tools, such as Google Ads, Facebook Ads, Instagram Ads, search engine optimization (SEO), etc. Some advertising tools can give you the ability to check the total amount of conversions you have in your online store. It is recommended for you to try some marketing channels, so you can get the best result for your needs.
If you are looking for the best products to sell in your store, you can visit SaleYee.com today. This is a supplier that is ready to help you provide the best items for any of your customers. Any orders from your customers will be shipped from their warehouses immediately. They offer a fast and free delivery service, so you can make your customers happy by sending their orders on time. When your customers have any problems with their orders, they can contact SaleYee customer service at any time they want. Their customer service is ready for helping them 24 hours a day.
Conclusion
The conversion rate will be an important factor that you have to check, especially if you want to boost your sales and profit in your online store. This number should also be evaluated with some other additional figures or numbers, such as revenue figures, relevant sales, ROI, etc. These additional figures will play an important role in helping you get success with your business.
