As digital technology advances, there is an increasing need for improved communication, creativity, and productivity, especially if you want to meet up with the ever-growing needs of the audience. Today, the way content is consumed is increasing at an alarming rate. As a result, every business is employing several different tools that will create content faster and in a less stressful manner. Here, we will take a look at the 10 best content creation tools for your online business.
Content has long been crowned KING of any successful business online. Its benefits are enormous and cannot be overly emphasized. With the help of content creation tools, your team can create unique articles, engaging videos, high-quality podcasts, and other attention-grabbing content. Using the best content creation tools is a straight path to attracting audience and improving your workforce productivity. The good news is that there are paid and free content creation tools that will help you achieve your goal.
Different Types of Content Creation Tools
Are there different types of content creation tools? Yes! Content creation tools are categorized into six, including:
1. Content research and planning tools
These tools can help you plan, as well as come up with ideas and inspiration for your content, giving you the time to focus on other important aspects of your business.
2. Podcasting tools
Podcasting is gaining more attention in recent years. B2B marketers and novices use podcasting tools to create engaging podcasts and generate traction almost immediately.
3. Written content creation tools
Tools in this category can help marketers to drive traffic and generate sales.
4. Video content and webinar tools
Videos are one of the most engaging forms of marketing. D
uring the COVID-19, both video and webinar tools were the world's saving grace. Friends and family used videos to keep in touch while businessmen and women kept conducting business via webinar tools. Creating videos can be very expensive when you accumulate the cost of purchasing a high-quality camera, editing tool, and hiring a professional; however, tools in this category make it cost-effective.
5. Visual content creation tools
For those who cannot afford a professional designer, visual content creation tools come in handy.
6. Content creation resources
While creating content is one part, the second part involves acquiring new skills and developing your content creating marketing abilities. There are a lot of free content creation tools/resources that will help you learn and improve your marketing efforts.
- Content marketing toolkit course
- The clever copywriting school
- Made to stick
- Content marketing and SEO fundamentals
- Content marketing university
- Copyhackers' academy & blog
- Coschedule blog
- Foundation's 'the lab'
- Siegelearn
- Content marketing institute blog
10 Best Content Creation Tools 2021 for Business
There are thousands of content creation tools out there; however, only a few can produce the best result for your business. Not to worry; we have listed the best content creation tools 2021 (both free and paid) based on what you need them for.
Content Research & Planning Tools
1. SEMrush Topic Research Tool
SEMrush is a popular research tool that helps marketers to come up with plans that will inspire your content ideas. This tool makes it easy to suggest content topics in real-time. All you need is to input a subtopic and browse through the list.
Pricing: You pay $99.95/month for an entire package with unlimited access to PPC, SEO, and social media tools.
Google Trend is another outstanding keyword tool. It is easy to use that can help you to better understand the popular topics searched by Google search engine users. Google Trends processes hundreds of queries every minute, giving you insight into the popularity of a search term. Since Google is the world's most-used search engine, the results from Google Trends come with a competitive advantage that will make your content rank higher.
Pricing: FREE
Podcasting Tools
3. Buzzsprout
Buzzsprout is an amazing podcast tool that can help you to manage, host, and share your performance with listeners. This tool is also designed to provide insights into each episode's performance, including the kind of audience, their location, and the device used. These are valuable data that will help you to improve your marketing strategies.
Pricing: Both free and paid versions are available!
4. Audacity
Audacity is one of the easy-to-use automated content creation tools that let you record and edits audio files for podcasts. Using this tool as a beginner, you will be able to record your first podcast episode with ease, edit background noises, and export in the format of your choice.
Pricing: Completely free!
Written Content Creation Tools
5. Hemingway App
You may sound like a professional article writer, at least, until you use the Hemingway App. This tool makes your writing perfect, readable, and clear. All you need to do is to copy the written content and paste it through the web app to see how you can improve on your content.
Pricing: FREE
6. Grammarly
If you are looking for a more advanced content creation tool, then you can't go wrong with Grammarly. Grammarly bots help to fish out grammatical blunders and spelling errors in your written content. You can use this sophisticated tool to check for plagiarism as well.
Pricing: Free version available or pay $139.95/year for the premium version.
Video Content & Webinar Tools
7. Webinar Ninja
Regarded by many as "The Best All-In-One Webinar Software," Webinar is the go-to tool if you want to launch your webinar. When you adopt a tool that is used by powerful companies like Baremetrics and Podio, then you know you aren't out of course. Webinar Ninja is mostly used because of its simplicity and assistance features. It comes with an extensive template library and resources that make your pages look professional.
Pricing: Pay $39/month
8. Zoom
Except you were born in 2021, Zoom needs no introduction. Zoom is an enterprise communications platform and a cloud-based system that allows users to connect and communicate. It helps friends and families to keep in touch while marketers and entrepreneurs utilize this video and audio conferencing tool to share files, record webinars, and share reports among team members.
Pricing: At $40/month, you will get a license.
Visual Content Creation Tools
9. Piktochart
Do you find it difficult to create beautiful infographics? Piktochart is an ideal visual content creation tool that can help you design visually appealing graphics. With no design skills needed, anyone can create professional infographics that will improve your business' content.
Pricing: Both free and paid versions are available!
10. Canva
Canva is one of the most popular and multi-functional design tools out there. From blog images to graphics, wallpapers, and infographics, Canva has it all. Marketers and individuals use this advanced tool to create simple and stunning visuals across a variety of formats. No doubt, Canva is among the best content creation tools for social media.
Pricing: Both free and paid plans are available!
Call to Action
While the aforementioned automated content creation tools 2021 can boost your business's success, knowing the right tools and resources for each project will give you a competitive edge. The above-mentioned free content creation tools cannot replace content creation skills, yet, they will help you create better visuals that will drive success.
