Why do you think businesses and marketers invest in social media marketing campaigns, PPC, SEO, and check website traffic daily?
They simply want to increase their website traffic.
The term 'website traffic' is used for the number of web users who visit a particular website. Your website traffic shows the effectiveness of your online business at attracting an audience. You can drive traffic to your website in many ways. But you have to check traffic daily to find out the best way to drive traffic to your website.
Why Should I Check Website Traffic?
Website traffic monitoring refers to the process of analyzing and evaluating the user traffic of a website. It helps you understand what your visitors are looking for and how did they convert. Checking your website traffic enables you to improve your website's overall performance and user experience.
Plus! You can also check traffic competitors website and compare each website's customer demographics and success of marketing strategies. When you check your website traffic daily, you can identify possible errors and fix them immediately.
7 Ways to Check Website Traffic
If you want to know how to check traffic on your website only, Google Analytics is the best tool you can find. This free tool provided by Google is being used by millions of users across the globe. It gets connected to your website directly and allows you to monitor your website traffic.
With Google Analytics, you can find almost everything you need to know about your website's performance. You can check traffic to work and check traffic home. This Google traffic checker tracks many statistics, but you have to pay special attention to Unique Visitors, Pageviews, Organic Search Traffic, and Other Traffic Channels.
However, you can't check the website traffic of your competitor websites with the google traffic rank checker. And it's highly unlikely that they will share their website's Google Analytics data with you.
Do you want to know how to check website traffic of your competitor websites?
Here are 7 effective ways to check the website traffic of any website.
1. SEMrush
SEMrush is basically a search engine optimization tool. But many people are using it to check website traffic. SEMrush comes packed with various useful features. While the site might not give you exact numbers, the traffic analytics report offers a good estimate of particular website traffic, its sources, and more.
An incredible feature of SEMrush is that the site identifies the keywords of your competitor websites. It helps you to find out which keyword is bringing more traffic. The free version of SEMrush analyses the site's organic traffic and provides only five top-ranking keywords. But you should opt for the premium plan if you want a more detailed analysis.
2. SimilarWeb
SimilarWeb is an excellent tool that offers the most accurate estimate of the total traffic of a particular website. The free version can give you an estimate of a site's monthly traffic and five top-ranking keywords. Plus! You can find the 50 best websites of any category in any specific country.
The premium version of SimilarWeb enables you to find more about website statistics. You can get the total website traffic, top sources of traffic (including the countries it is coming from), or you can even search for a specific domain and find out the top-performing websites belonging to that domain.
But you need to keep in mind that SimilarWeb might not provide results for more recent or smaller websites.
3. Quantcast
The primary focus of Quantcast is helping marketers grow their online customer base. But it's a great traffic monitoring site that tracks data and presents metrics using demographics and psychographics of website visitors.
When a website joins Quantcast, some part of the website's data is made available online to the public. If your competitors have also signed up for Quantcast, that's a plus for you. The free version of Quantcast can only be used to get the data about your website. If you want more statistics, you have to pay a premium subscription fee.
4. Ahrefs
Ahrefs, like SEMrush, is a popular and effective tool for SEO analysis. The site offers many useful tools, including content explorer, keywords explorer, site explorer, rank tracker, and site audit. Although Ahrefs estimates the organic traffic, one downside is that it doesn't track the traffic coming from social media.
After the 7-day trial, you have to choose one of the paid plans of Ahrefs. Besides, the organic search report not only presents the analysis of traffic but also identifies the keywords that are bringing more traffic.
5. SE Ranking
SE Ranking is a beneficial tool for marketing professionals as it offers features like site audit, website ranking, competitor analysis, automated reporting, backlink monitoring, keyword grouping, and suggestion. With SE Ranking, you can easily check the organic traffic and keywords the website ranks for.
The site offers an absolutely free 14-day trial. SE Ranking offers different pricing plans based on the features a user needs. If you need more features and want to keep your rankings updated all the time, you'll probably opt for a pricey plan.
6. Serpstat
Being an SEO software suite, Serpstat contains features like technical SEO, link building, PPC, etc. the free version estimates the total website traffic, analyses the 10 top-ranking keywords, and 10 most popular pages. The paid plan gives you detailed data and enables you to take advantage of more features.
The SEO audit feature of Serpstat is excellent. However, the SEO competitor analysis doesn't offer high accuracy, and some users may find it a bit buggy.
7. Alexa
Alexa ranks millions of websites based on their popularity. The free version doesn't provide any data about website traffic. It just presents you the rank of your website by calculating the average of unique visitors per day and the number of Pageviews over 3 months.
Among the millions of websites ranked by Alexa, you may or may not find your competitors. It depends upon the popularity of your competitor websites. By signing up for the premium version of Alexa, you can get an estimate of your website's traffic.
Conclusion
While there are many ways to check website traffic, the traffic estimation tools offer you a quick and easy way to estimate total traffic and the top traffic sources of a website. Google Analytics is the best free tool for checking your website traffic. If you want to check your competitors' website traffic, you can use the above-mentioned tools to get an estimate of your competitors' site performance.
