Creating a product and marketing it isn't all there is in business. Understanding buyers are also important. Buyers are the backbones of any business. As such, knowing what they want and their preferences will go a long way in attracting them to your business.
If you have just started a business and you still don't know how to attract customers, then understanding buyer personas is a good start. The purpose of this article is to explain what a buyer persona is, the different types of buyer personas, why it is important to create buyer personas, and how to attract potential customers with the help of buyer persona research.
What Is a Buyer Persona?
An integral part of creating a business plan is to define your target customers or audiences. This process requires business owners to research and study their potential clients. Statistics such as age group, gender, location, etc. are profiled during this endeavor. After researching and knowing who your ideal customers are, a buyer persona comes in.
A buyer persona is a model that depicts your target customers. It is a fictional character that describes or represents your ideal customers based on detailed market research and real data analysis about your existing customers [if you have].
Marketers use buyer persona to qualitative details about your product, brand, or company. Using the right buyer persona can attract customers, quality leads, and valuable visitors to your business. On the other hand, negative buyer persona will confuse your audience and create a bad image of your product or brand.
10 Typical Buyer Persona Examples for Winning
Buyer personas help you understand your target customers better. Thus, it should be designed in a way that will provide tremendous structure and insight for your company. The best buyer personas are more detailed. They contain customer demographics, specific needs, goals, behavior patterns, and motivations.
This makes it easier for you to know what marketing efforts to focus on. Are you wondering what buyer persona look like? Here are ten typical buyer personas examples that can help you decide which template is best for your company. By looking at what other businesses use, you can learn which information you may want to edit to build a more successful buyer persona. You can refer to the following information:
1. Rachael, the Stay at Home Mum
2. Brandi Tyler by Indie Game Girl
3. Juny Lee posted on LinkedIn
4. Kyle Fisher by Inalign
5. Coffee Shop Marketing Persona "Sarah Student" by Iron Springs Design
6. John Johnson by ClearVoice
7. Technical Decision Maker: The Transformational Leader shared by Referral Saasquatch
8. Tobi Day by The Marketing Insight
9. Insight into Deborah by Red-Fern Media
10. B2B persona example by Buyer Persona Institute
How to Create Buyer Personas?
There are many ways to create a buyer persona that will work best for your business. You can either pick from the listed buyer persona examples above or create one using free buyer persona templates. Alternatively, you can create a unique buyer persona through research, surveys, and interviews.
This will give you an insight into who your customers, prospects, and visitors are then you can use the information gathered to create your buyer persona. Here are some helpful tips for gathering the information you need to develop personas:
1. Find out trends by which certain leads or customers find your content.
2. Embed forms on your site to capture important persona information that will be of help.
3. Buyer personas should be created based on the feedback of your marketing, sales, and support team. What are their opinions about the different types of customers you serve best?
4. Interview customers and prospects to learn more about them and discover what they like about your product or service.
These are just part of the research process. With this data at your disposal, the next step is to use your research to identify patterns and commonalities from the answers you obtained from points 1-4 above. After this, you can use a free persona template to organize the information you've gathered to create a unique and outstanding persona.
How to Make Use of Buyer Personas?
Now that you've created a buyer persona, how do you use them across your organization? Your marketing, sales, and support team. After creating buyer personas, you want to share the slides to your marketing, sales, support, and the rest of your company so they can develop an in-depth understanding of who they are going to be working with every day.
Marketers
These are the ones responsible for spreading the words to the public. Marketing uses personas to attract the right people, solving their specific problems as a result. Writing high-quality and engaging content is a great way to address your audience. Marketers should ensure the following:
· When writing an article for your blog, make sure it caters to each persona. This will enable your persona to focus on your audience's interests.
· Also, choose a title that will inspire people to read your piece.
· Use simple-to-understand words and sentences.
· Add short and long-tail keywords or phrases to encourage SEO.
· Your content may also contain questions or answers to potential problems that persona may want to solve.
Sales Team
Your sales team engages with customers directly; this makes them effective in validating personas. They know the values of your customers, what they want to be solved, and measures to solve their problems.
It enables them to tailor their communication efforts [via phone calls, text messages, and emails] based on these evaluations. Sales can use personas to gain a general idea of what's important to your target customers at a particular moment.
Support Team
Your customer support team can leverage personas as they communicate with your audience. They interact with prospects and customers daily; this allows them to relate and know how they feel concerning your product or service. The support team will know the following:
· Whom you are building a new feature for.
· How your product or service makes life easier for a prospect.
· How it alleviates a prospect's pain.
Conclusion
Ultimately, personas are vital for the success of any organization. Besides the marketing, sales, and support team, every team must work together to make the most of buyer personas. Buyer personas, when done right, will attract target customers to your business.
