SEO is an abbreviation for "Search Engine Optimization”. Many businesses employ SEO strategy on their website as a means to drive traffic, generate more income, and stay ahead of competitors. SEO is as crucial as the health of your business but many business owners don’t fully understand what SEO ranking is all about. And for those who understand, chances are they do not know how to build an effective SEO strategy. If you fall into any of these categories, you have a lot to learn here and now. Stay tuned as this article introduces how you can build an effective SEO strategy for your website.
When it comes to online marketing, SEO is one of the most effective strategies that come to mind. Search Engine Optimization is a powerful tool that can increase the amount of traffic your website can obtain from search engines, including Google, Yahoo, Bing, etc. An effective SEO strategy takes time to fully implement on a website as it requires vast knowledge and experience in keywords research. To rank well on search engines, many businesses go as far as outsourcing SEO services to companies that offer the service at affordable rates. However, with a comprehensive guide like this, you can also build an effective SEO marketing strategy. Stay with me!
Conception Of SEO
There is plenty of misconception when it comes to SEO. The most basic concepts of Search Engine Optimization are to get highly ranked on search engines and to target potential customers. While these are true, they aren’t entirely what SEO is all about. The majority of marketers neglect other important concepts about SEO including:
SEO Optimization: It is also called "on-site" or "on-page" SEO. The purpose is to make sure that your entire website is easy to navigate so that whoever visits your website finds it easy and smooth to navigate.
SEO Development: This entails the use of internal links, site map, etc. in the construction of a website to make sure the whole web pages link together flawlessly.
SEO Promotion: also called "off-site" optimization. This entails using link building and other tools to make a site visible to visitors.
SEO Analysis: This describes the activities and behaviors of your targeted audience and competitors through extensive research. SEO analysis helps you to initiate conversations that will eventually lead to sales.
What is Seo Strategy
SEO strategy is the process of organizing a website's content in such a way that Google and other search engines understand the content and make it visible for users after ranking. Search Engine Optimization uses keywords (short-tail and long-tail), fresh content, and backlinks to increase the website visibility on search engines and make it rank well in its niche. Implementing the right SEO keyword strategy provides your business with a free source of promoting and marketing your web pages. It alsio increases the number of individuals accessing your web pages which in turn, increases your revenue.
Usually, the fundamental components of SEO may be broken down into three major categories; all of which are said to be necessary to build an effective SEO strategy. They are:
On-page marketing: This entails the use of site optimization techniques such as keyword optimization, title tags, meta tags, product descriptions, etc. on the content that is “on your website page” to help boost your website’s visibility.
Off-page optimization: This is done outside your website. Firstly, you require backlinks to make this workout. Backlinks are links that are directed to your website. These backlinks will help you gain the trust of search engine spiders as long as you continue to use an effective SEO content strategy to showcase your website.
Technical SEO: This focuses on page load speed, error codes, security, etc. Like keywords and backlinks, the aforementioned are used by search engines to rank a website.
How to Build an Effective Seo Strategy
Written below are 7 steps on how dropshippers, online retailers, and business owners can build an effective SEO strategy in 2020.
1. Improve your website’s UX (User Experience)
As the most popular search engine in the world, Google ensures to display the most relevant websites that suit individual searches. As a result, slow websites, poor-quality sites, with outdated or plagiarized content are less likely to rank on any search engine. If you want your site to rank higher on search engines, then make it look trustworthy by providing unique content, increasing the page load speed, among others.
2. Carry out keywords research
Keywords are search words or phrases a visitor input on search engines. They are classified into short-tail (e.g. SEO strategy) and long-tail keywords (e.g. SEO strategists in Hong Kong). Search engines will only pull up results that contain the keywords that the targeted customer searches for. This makes keyword research is a crucial step in building an ecommerce SEO strategy that works. If you don’t know the latest or trending keywords for your niche to use, there are many free keywords tools on the internet to bail you out.
3. Link building is a must
Link building is the process of embedding links in the content of your web pages. Website links can be categorized into inbound links and outbound links. Inbound links can be added within your website while outbound links are links from other web pages pointing directly to your website or web page. Building both inbound and outbound links increases your website authority, thus, making it rank higher on search engines.
4. Create high-quality content
When it comes to SEO, content is king! One thing is certain: search engines hate plagiarized content. This is why successful marketers take their time to create fresh and unique content. To be clear, website content comprises images, videos, articles, podcasts, and other elements that make up the website. If you want to create quality content, consider these tips:
· Do not copy and paste other people’s article
· Use high-quality images
· Include keywords to your articles
· Rename your images, audio files, and videos to keywords related to your niche
· Use simple graphics and visualizations – try not to complicate things
· Use graphs and charts – it works magic
5. Consider mobile users
The majority of internet users surf the web using smartphones. As a result, the majority of the queries on search engines take place on mobile devices. As long as Google and other search engine consider cater to these users, you also must optimize your website for mobile users.
Here are some mobile facts that will motivate you:
· 80% of shoppers used a mobile phone when buying in a physical store.
· 79% of smartphone users have made a purchase online using their mobile devices in the last 6 months.
· During the 2018 holiday season, 40% of all e-commerce purchases were made on a smartphone.
Whatever this means, consider an ecommerce SEO strategy if you want Google spiders to crawl your web pages.
6. Keep blogging
Writing content is crucial in engaging your audience. By the time you post about things your audience’s interest, they will continue visiting your website more often. What this does is to notify search engines that your website is providing relevant information for visitors, thus, increasing your website’s chances of ranking higher. Remember to add relevant keywords where appropriate and post at least once in a week to increase your website’s authority.
7. See how far your SEO has taken you to
Self-assessment is the key to improvement. When you analyze your SEO, you see how much of progress that you have made and how you can improve on your overall marketing strategies. There are tons of SEO metric tools that can help you access whether your strategy is working or not.
Conclusion
There is a lot to consider when it comes to local SEO strategy and international SEO strategy. However, you do not need to be an SEO expert to build an effective SEO marketing strategy. You too can come up with methods and techniques of building backlinks, creating top-quality content, and searching for keywords – which are the fundamentals. Besides, you need to also understand the basics of SEO (through this guide), spend time practicing, and don’t be afraid of trying. More importantly, there lies the power to bring more traffic to your website permanently. Finally, make sure you don’t give up on your SEO goals easily.
