Dropshipping is undoubtedly one of the most lucrative and popular businesses online. Over the years, the dropshipping business model has undergone several innovations that have contributed to its increasing popularity. But as the popularity increases so the competition intensifies.
As a means of thriving in the competitive market, dropshippers have adopted a new strategy, namely, branded dropshipping.
At first, people were only inclined to selling other brand's products without hassle – which is what standard dropshipping business model talks about. Now, there's a trend that involves yet another powerful tool – branding. This article is mainly to introduce branded dropshipping in detail and explain how it works in 2021.
What Is Branded Dropshipping?
Branding has always been an important part of any business, including dropshipping. Top brands and manufacturers get a larger part of the market because they have successfully created branded products that are reliable and consistent. Branding comes with a lot of benefits including product accessibility and control. Since these business owners have more control over their brand, they can easily create a product that offers what the current market doesn't. This way, they get increased sales and revenue.
Branded dropshipping can be likened to standard dropshipping, only that the seller dropships his/her own product to the public as opposed to selling random or other people's product. It is an excellent strategy adopted by sellers who want to generate more sales across multiple channels and create a long-term e-commerce website instead of solely relying on a single personal e-commerce store.
For those who want to venture into branded dropshipping, keep in mind there are several factors you need to consider including time and effort to grow the brand, the need to obtain business ownership, or a retail license to be able to sell branded products. But despite these requirements, dropshipping luxury brands, when used properly, can be a powerful tool for your e-commerce website.
How Does Branded Dropshipping Work in 2021?
Branded dropshipping is highly effective though it takes longer to build a reputable brand. However, when built, the rate at which the brand product sells will be alarming. In 2021, not so many dropshippers are ready to invest time and effort into their business. Many want quick turnarounds with other people's products without actually thinking about the future or the success of their business in the long term. This is where you can stand out among other dropshippers. If you implement dropshipping top brands successfully in 2021, you will enjoy the following:
· Increase the percentage of customers returning to your e-commerce website
· Ward off competition
· Reduce the number of abandoned carts on your store
The opportunity of a branded dropshipping store is great in 2021 and you too can be a beneficiary because branded e-commerce products are key to building a sustainable business and unique brand.
Can I Dropship Branded Products from AliExpress?
Yes, you can dropship branded products from AliExpress. AliExpress is China's biggest network to find wholesalers and retailers. Just as you can find any product on AliExpress, you can achieve anything on AliExpress, including dropshipping branded products.
A lot of dropshippers are beginning to understand the benefits that come with dropshipping branded products but some retreat because they find it hectic to create and establish a brand.
Well, you may not necessarily create your own product or engage in full branding. This may cost you years and may require a huge investment. However, you can repackage other products with your brand name and dropship to your customers. All you need is to obtain a license for such a product. It's that easy!
How to Choose Branded Products to Dropship?
Now that you've decided to dropship branded products, how do you know the right products to choose from? Follow these tips and avoid common mistakes made by many dropshippers.
1. Find a trustworthy wholesale supplier, middleman, or liquidator
Professional dropshipping wholesale suppliers like SaleYee.com allow you to dropship popular branded products with effective distribution authorization. As long as you meet the requirements of monthly sales target - over $1,000 according to the VIP membership program, you can obtain the distribution right for free and earn profits from the price gaps.
More importantly, SaleYee's fast and free delivery will be your extra edge over the competition. You can also obtain professional product recommendations for dropshipping branded products.
Free sign-up, free membership, no credit cards needed, but minutes to get started! With SaleYee, Sell Easily, Earn Globally!
Additionally, a liquidator or a middleman is someone willing to purchase the branded items on your behalf. They can easily buy bulk items at a very low price from the manufacturer. These new items that were bought can be rebranded and sold in your store.
2. Selling accessories of branded items
People run away from China branded dropshipping products because they are expensive. Yes! However, there are in-demand branded products that you can dropship as well. By in-demand, it means, no matter the price, people are willing to buy. Look for accessories of undisputable branded products like Apple phone cases, chargers, and many other accessories to sell. This way, you will gain more profit from the purchase because you'll be buying it cheap and selling fast.
3. Make your sale via Retail Arbitrage
The concept of Retail Arbitrage allows you to buy products on clearance sale at heavily discounted rates. You can purchase these items and rebrand them without violating copyright infringement.
How to Increase Sales in Branded Dropshipping?
Choosing the right branded product is just one side of the coin, generating sales is another. Below are five excellent tips on how you can increase sales in China brand dropshipping.
1. Write well-detailed product descriptions
Most people want to learn what your product has to offer before clicking the “buy now” button. The product description is a detailed summary of what your product can do to your prospective buyers. The quality of the information that you make available will go a long way in determining whether or not your potential customers will depict your product as valuable. Award-winning product description must contain relevant information such as the product features, pros, how to use, and solutions.
Dropshippers who pay attention to their product descriptions can successfully convince people to buy your product and also increase their SEO ranking. To boost your SEO ranking, ensure to include all the keywords that pertain to your product. When people search for your product, your website or store will appear before your competitors. If you want to increase sales in China brand dropshipping then you must spend time in writing an excellent description about your product.
2. Update your inventory regularly
Many dropshippers have issues with their customers because they still have products that are out of stock. This can leave a bad experience on a potential buyer and thus, can decrease sales. To avoid this, ensure your products and that of your dropshipping suppliers are in sync at all times. You don't need to trouble yourself with this process as there are several automated systems that you can integrate into your website to help keep track of all your suppliers' inventory.
3. Upload high-quality product images
Images play a crucial role in selling a product. Customers want to see the clearest image of what they want to buy before placing an order. Since they cannot physically feel the product, a high-quality image is their best shot. Uploading low-quality images will only drive potential buyers away. If you can, hire a professional photographer or graphics designer to render high-quality images of your products using a white background so that the product's features can stand out. This will save you a lot of embarrassment because your images are quite different from your competitors. It will also save you from copyright infringements – when you use someone else's image without consent or permission.
4. Maintain pricing consistency
If your price is too high, potential buyers may see your store as too expensive, and if it is too low, they believe you sell undervalued items. The best thing to do is to maintain price consistency. Ensure to compare prices with other stores and suppliers and stick with the best price. This will build trust between your business and your customers.
5. The trust factor
Trust is the most valuable asset of any business, not money. As a business owner, you need to maintain a trustworthy relationship with not only your customers but with other brands as well. Satisfy your buyers and see them return with their friends and family.
6. The Best Approach: Brand Your Own Online Store
If you want to dropship luxury brands successfully, then you need to employ the best approach: brand your own online store. Branding your online store is a very important part of dropshipping business. It positions you uniquely in front of your audience and makes you identifiable as well. Branding your online store with your logo, color palette, design, tagline, excellent customer service, will only ensure a stellar experience for your customers. With this, it'll be easier to sell anything to them.
Conclusion
Branding dropshipping is interesting and can be a profitable venture for you. It is a win-win strategy if you can choose the right dropshipping products and learn how to increase sales as well. Hopefully, with this article, you too can increase your revenue with branded products.
