Both online retailers and shoppers are aware that Black Friday and Cyber Monday are fast approaching. The busiest shopping events of the year are a medium for retailers to drive more traffic and generate more sales. But, as an online merchant, how do you make the most of the biggest shopping season of the year? By implementing the right Black Friday marketing internet marketing ideas. Fortunately, this guide contains 9 effective Black Friday Marketing ideas that are designed to attract a lot of revenue for your e-commerce and dropshipping websites.
2020 has been a busy year and as we advance into the 11th month, it is only gonna get busier with a new record getting ready to be set. According to SaleCycle, Black Friday 2019 online sales hit $7.4 billion, a whopping $1.2 billion higher than 2018’s sales. Now, that huge figure shows that there’s a spike in Black Friday traffic. And this year is going to be different. Thanks to the COVID-19 pandemic, more shoppers will shop online instead of waiting in the queue in traditional stores. If you can prepare your store and implement the following online Black Friday marketing examples, you are in for a financial breakthrough.
9 Black Friday Marketing Ideas
1. Test load your website
Once you sense an opportunity, you must prepare accordingly. One of the ways to maximize sales during Black Friday is to prepare your website. Usually, Black Friday attracts thousands of traffic to different stores. You must test your website to ensure that it can handle a potential surge in traffic. The last thing you want is for your website to crash during Black Friday Cyber Monday sales. If you don’t know anything about website maintenance, you can reach out to your web hosting service provider to discuss what your website needs to sustain increased traffic. Let them update your store (if need be) and apply security measures to prevent the bad boys from taking down your site. One other important aspect to test is your page load speed. Often, shoppers are eager to try out different stores at a time. If your web pages are slow to load, they will simply abandon their carts and leave for your competitors. Test loading your website will save you a lot of frustration and reduced sales.
2. Build your Black Friday Email list
Creating a Black Friday email list is non-negotiable for online merchants because email marketing boasts the highest conversion rate than any other form of marketing during Black Friday sales. To get started, create a list of upcoming offers and target new visitors and existing customers some weeks before Black Friday. Embed a CTA that will allow them access only if they drop their email address. This way, you are sure of creating an email list of those interested in your upcoming offers. To make this strategy effective, you can incentivize new subscribers by offering them a gift, an additional discount, or free shipping (depends on your budget) to lure them into dropping their emails.
3. Schedule Popups
Popups are attention-grabbing tools that perform various functions including, collecting emails, reducing cart abandonment, guiding your visitors to useful information about your shipping, delivery, or payment policy. Make sure your popup isn’t annoying. Ensure that it informs visitors about your Black Friday offer at a targeted time, not necessarily immediately they visit your store.
4. Leverage marketing content calendar
Holiday shopping seasons are typically hectic. You want to plan everything from marketing to sales, content, and inventory. Use a content calendar to plan your Black Friday marketing campaigns. There are numerous resources out that you can leverage for free. A content calendar can be used to schedule when and what content you want to share. You can use this priceless asset to create and develop the following:
· Black Friday social media posts
· Giveaways and special discounts plans
· Images, videos, and graphics
· Email, ad, and website copies
When scheduling posts for social media, ensure to use catchy Black Friday phrases to attract visitors.
5. Increase conversion with social proof
Consumers love to see proof; that makes social proof an effective form of Black Friday internet marketing. This not only motivates them to buy, but it also denotes trust. Uploading a few social proofs of how many customers have purchased certain products is another effective strategy that works. By displaying social proof in your store, you will be playing a crucial role in convincing hesitant buyers.
6. Create a gift guide
Gift Guides are essential in converting visitors into customers. Many shoppers have no gift ideas to buy for their friends and family. By creating a gift guide, you are offering a sense of direction for customers (especially novice or first-time customers) to find the ideal gift for their loved ones. To get started, you can curate gift ideas depending on your niche. Use keywords title ideas like “Gifts for him”, “Sneakers ideas for lovers”, “Bag gifts for her”, etc. to make boost search engine optimization. After creating your gift guide, you can then post it to your blog and social media accounts. Ensure to include quality images and product descriptions to increase visibility.
7. Experiment with timing
During Black Friday, you should be aware that thousands of retailers are looking for new customers. You must have seen “3 items remaining”, “Act early”, “Buy now and get a gift”, “Deal closes in 3 hours – 72% off”. Yes! Those are urgent messaging or FOMO. This strategy is effective in influencing the decisions of consumers. This year, try implementing urgent messaging. You will be amazed at how shoppers will respond as it drives a sense of urgency in their minds. Most times, you leave them no choice but to place an order.
8. Display your Black Friday deals and discounts
During the Black Friday sales period, customers expect discounted items to appear on the front page without having to visit the product page. In this year’s holiday sales, push discounted products to the home page, emphasizing the percentage discount and how much they’d save. Also, use tags that will make only discounted items display when your visitors attempt to filter search.
9. Last-Minute extended sale
It doesn’t end with Black Friday 2020, there’s still Cyber Monday. While many store owners will be looking to return to business as usual after Black Friday, consider extending your sale beyond the shopping weekend. This will come as a surprise to the majority of the buyers and will be excited to buy from your store.
Have You Thought of Dropshipping Black Friday Items Without Inventory?
Maximizing sales is a known secret of achieving success during this shopping season. One of the ways to go about this is to buy at a lower price from trusted dropshipping suppliers. SaleYee.com is a leading global dropshipping and wholesale platform that offers thousands of profitable SKUs in different categories. Here, you will find high-quality products from profitable niches to sell during Black Friday and Cyber Monday from trusted suppliers. The SaleYee platform boasts local warehouses all over the world, making shipping easy and faster. They offer same-day delivery depending on the location you want to dropship. In the past few months, this platform has experienced a surge in traffic from online retailers. This is because, unlike other dropshipping platforms, they don’t charge for product listing and monthly fees. Getting started is very easy; all you need is your email address. You too can participate in Black Friday sales almost immediately.
Conclusion
There is a lot to be done if you want to maximize your sales this shopping season. If you’ve not yet started, this best Black Friday marketing campaigns is a strong reference point. Just make sure you apply the Black Friday affiliate marketing ideas so you too can drive traffic and generate more sales. Happy holiday!
