As Black Friday sales begin this November, retail stores are already displaying countdown timers on their websites. Displaying countdown timers on websites makes your customers much more aware of your Black Friday deals. Displaying a countdown also works on customers' psyche to prepare them for the day.
How to Setup Black Friday Countdown for Online Stores?
Research indicates that sellers can motivate buyers to immediate action by creating a perception of scarce deals. The potential buyer can quickly measure how bad he or she will feel if the deal elapses and more had to be paid for the same product eventually. This feeling is so powerful that even when buyers know that retailers are creating artificial scarcity, their response is fairly the same. Use the ideas below to create that sense of urgency to purchase your customers as you set up a Black Friday countdown on your stores.
1. Use a countdown timer on each product
When every product that a shopper sees is indicating the countdown timer, they are easily reminded of how long they have to make a deal. One major advantage of this approach is its propensity to motivate buyers to get more deals. For instance, after checking through a list of products, the potential buyer will want to take advantage of the time to get all the products needed before the countdown elapses.
Using a countdown timer on each product may make your website look overcrowded. However, when you get creative with the countdown timer display, it may not quite affect website outlook.
You can also use price comparison to your advantage. Display the regular price and the Black Friday sales price. Display the percentage discount too. More often than not, your potential buyers want to hasten their decision to buy.
2. Use countdown timers in promotional emails
As you send marketing emails to your leads, be sure to include countdown timers to make early buying decisions. Many successful marketers would suggest using the countdown timers at the beginning and the end of the email. Be sure to use a catchy template and make the email as brief as possible. This method will help you create visual reminders on the subconsciousness of your leads. They are more likely to respond promptly to the offer than delay it any further. Black Friday countdown banners can also be added to promotional emails.
3. Use time-sensitive discount codes
Rather than let your customers div deep into your website to find promo codes, a more attractive approach is to display a general promo code on the homepage for a limited time. Make sure to check a general time-sensitive promo code to give every visitor up to $50 off some items.
Another idea is to use the same method to introduce free shipping deals for a predetermined minimum order value. For example, you can inform shoppers that the free shipping promo codes work for orders above, say, $100. If you choose to use this method, be sure that the countdown timer tool also displays how much more shoppers need to spend to qualify for the free shipping deals.
4. Countdown timer banners for store-wide sales
If you are giving a discount on most or all your products during Black Friday sales, the countdown banner may be your preferred option. However, you must emphasize that the deals are only for a limited time. If your promo is running for days, countdown time banners can also help highlight the deal days and show how many days or hours left for Black Friday deals to expire. Check how SaleYee.com displays its Black Friday deals using banners.
7 Best Free Countdown Timers for Website
When you decide to use a countdown timer, you have a lot of options to choose from. There are lots of free countdown timer tools to use. Some countdown timers work best for certain e-commerce platforms. You need to be sure that the countdown timer website you choose will integrate perfectly with your store, website, or email marketing tool. Below are some of the best free countdown timer tools to promote your Black Friday deals.
1. SoonLaunch
There are over 30 customizable templates on SoonLaunch for coming soon events, promo sales, under construction pages with stunning countdown timer displays. They can be used on most e-commerce websites and email marketing platforms. Users don't need to be masters of coding to be able to use their countdown tools.
2. Countdown360
This is a very simple countdown timer tool that works simply by displaying the remaining time for events in a clockwise style. It's coded in HTML5 and jQuery. Webmasters can retrigger the timer on their websites after the first phase of promo lapses. Countdown360 works perfectly on all modern internet browsers via mobile and pc.
3. Time To
You can use this tool to display a countdown timer on your website or a digital clock. Users can customize the font, display style, size, color and caption, language, and other parameters.
4. Countdowncube
Use Countdowncube to display the deadline for Black Friday deals in 3D cubes. The cubes display day, month, and year by interestingly rotating the figures.
5. CSS countdown clock
Use this countdown timer for one-hour deals. The timer displays minutes, seconds, and a hundredth second. It is compatible with only CSS platforms.
6. Pieter
Display Black Friday countdown deals in a pie shape. Pieter uses a jQuery plugin. It allows users to set color, height, and width. The timer can be paused or restarted at any time.
7. TimeCircles
Use TimeCircles as a free countdown timer for your website. There is a user guide that helps new users understand how to customize the tool to suit their needs. This countdown clock for the website can count up or countdown to a fixed time.
Conclusion
The best countdown timer tools for you can be gotten for free. You only need to be sure that the tool is compatible with your e-commerce store. Embed a countdown timer on your website to drive more sales on your store as the much anticipated Black Friday sales are so close.
