Online retailers need to employ excellent marketing techniques to achieve maximum and productive results. Business-to-consumer (B2C) marketing is about the techniques of selling products and services between a business and a consumer.
To achieve great sales, you need to market your products and services to the right consumers. Choosing any of these ten best proven marketing techniques to ensure that you market your business in the best way possible, and achieve business success.
10 Best Marketing Techniques for Business Success
1. Social Networks and Viral Marketing
One major reason people use social media is that it gives them the content they want, especially the contents that are essential and valuable to them. These contents are not limited by time and space, as they come from anywhere in the world, at any time of the day; and you can check them at your own comfortable time and space. Content ranging from videos to images influence Search Engine Optimization (SEO). They come up with search results on social media such as Facebook, Twitter, YouTube, Instagram, and many more. They also appear among the listed search results in search engines such as Google and Yahoo.
Fact: Fifty percent of companies use social media to gain customers and market insights.
Businesses and companies use a tool known as "paid media" to grow their website traffic. Paid media is a paid advertising tool. There are so many methods of paid media advertising. One of the popular methods is the pay-per-click (PPC) links. What PPC means is that buys a link that appears as an ad when a consumer searches keywords that are related to the products they sell or the services they render. Paid media advertising can also be referred to as social media marketing. The company or advertiser pays the search engine (or the third-party host site) an agreed fee or commission per click.
Fact: As customers approach their purchase decision, 65% will click on a paid ad.
3. Internet Marketing
Internet marketing is also known as online marketing. Internet marketing is a combination of web and email to advertise, attract traffic, and drive sales. In addition to this, a company can also use social media platforms such as Instagram and Facebook to build an online brand presence and to promote their products and services.
However, traditional means of advertising may also be used in addition to these. Companies and businesses benefit greatly from online reviews. Just one review can lead to a surge in sales.
Fact: Global e-commerce is anticipated to reach $3,056.3 billion at a CAGR of 14% through 2023. (This rise can be attributed to the "contactless buying behaviors" resulting from the COVID-19 global pandemic).
Email marketing has proven over time to be one of the most effective marketing techniques. Email marketing targets potential customers and consumers to influence their purchasing decisions. The success of any email advertisement is measured by the open and click-through rates.
Tip: Email marketing is best used as a complement to a larger internet marketing initiative.
Fact: The average expected email marketing ROI is 42$ for every $1 spent.
5. Direct Selling
This marketing technique is quite direct and simple. It requires you, as a company owner or business personnel, to sell your products and services to your consumers directly. This requires a face-to-face relationship and interaction.
Fact: At present, the market for direct selling is $63 billion in value.
6. Point-of-Purchase (POP) Marketing
For this marketing technique, the consumers are already at their respective points of purchase. Hence, you will be marketing to a captive audience. You can do point-of-purchase marketing by displaying the products, the product reviews, freebies that come with the products, coupons, shelf talkers that inform the buyers of the product benefits. Basically, through point-of-purchase marketing, you offer your consumers some too good to be true and too difficult to pass up information.
Fact: An estimated amount of $17.78 billion has resulted from impulse purchase in the United States of America per year while Canada came close almost halfway with the estimated amount of US- $8.8 billion.
7. Co-Branding, Affinity, and Cause Marketing
For the co-branding marketing technique, at least two brands or businesses come together to promote and sell one product or service. By doing this, they increase the reception of the product through their collective credibility. Another advantage of co-branding is that it discourages private label manufacturers from copying the product.
Affinity marketing is a marketing technique that involves a company, who is also known as the supplier, collaborating with an organization that gathers persons sharing the same interests. For example, a pharmacy store that sells products from a pharmaceutical company.
Cause marketing is a corporation between a non-profit organization and a for-profit corporation to promote and benefit from social and charitable causes. Note that cause marketing is different from corporate giving.
Fact: It is only when there is trust for a brand that a customer will interpret a valued endorsement of co-branding.
8. Earned Media / PR
This marketing technique is free publicity media. It can be done via a review, word-of-mouth marketing, a social media tag, or internet mentions. Buying or owning earned media is not a thing.
Fact: 92% of customers say that they trust earned media.
9. Conversational Marketing
Conversational marketing is another simple marketing technique. It can be done via a real-time interaction with a Chabot or a live chat. Conversational marketing ensures that customers are equipped with the information and answers they need. Conversational marketing is very effective in B2C businesses as it saves time and establishes business relationships quicker. It encourages clear communication and strengthens relationships.
Fact: 90% of customers want a chat option.
10. Storytelling
This marketing technique engages customers on an emotional level. Storytelling allows you to sell your brand or business with a tale of who your brand is, what your values are, what you contribute to the community and life. Storytelling allows your consumers to be familiar with your brads on a more personal level.
Fact: 91% of correspondents reported having a positive emotional connection with at least one brand.
Best Marketing Techniques for Dropshipping Businesses
To gain traffic from the beginning for your dropshipping store, you'd better invest in paid marketing while focusing on SEO, social media marketing, email marketing which require commitment over a long period. Press releases and storytelling are also effective ways to help you gain traction on your products.
Conclusion
To attract more sales, you need to employ these marketing techniques in e-commerce. They are designed to attract traffic and sell your products, services to your potential customers. Use any or some of this, and start making sales right away.
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