When you are a drop shipper, you have an important advantage: you can delegate tons of tasks related to your e-commerce management to the dropshipping company (if you're smart enough to pick the right one - see dedicated paragraph) and you have time to figure out and manage your marketing strategies.
Speaking of marketing strategies, we are here to help you figure out what is the most effective today. In this article in particular we’ll focus on an important trend that can’t be underestimated: TikTok.
Users are spending hours and hours every week on this platform (it was an average of 7 hours per week per user in 2019, but it has now increased).
TikTok has become wildly popular, so you need to include that platform in your marketing strategies. But how? In the following sections, we’ll help you figure out what are the best TikTok trends and how you can exploit them to enhance your e-commerce sales.
Understanding the top TikTok trends
Understanding the TikTok trending can help you boost your e-commerce marketing strategy on this platform. So, let’s take a look at trending TikTok songs, trending hastags on TikTok, and any other trend on the platform.
1. #memes
One of the most popular trending TikTok hashtags is #memes. It’s no surprise that memes are very popular on TikTok because they are so all over the Internet, independently from the platform of reference.
So, how can you exploit the #memes hashtag for your e-commerce marketing strategy?
The best option is creating memes on your own, but also to exploit the existing ones associating them with your products. This way, you can tag with #memes consistently, and you can boost your chance of becoming viral on TikTok.
2. Remixing
Other than trying to figure out the trending hashtags on TikTOk 2022, you should also focus on understanding what are the most trending types of content, because they are usually boosted by the algorithm.
In 2022, remixing is trending. You can exploit the TikTok editing feature to take existing formats or templates and recreate them to state your identity, ideas, or personality.
3. Challenge hashtags
Some of the most trending hashtags on tiktok 2022 are the ones related to challenges. Challenges are very trending on TikTok and all the hashtags that come with them are trending too: #tiktok challenge and #youhaveto are just a couple of examples.
You can come up with a challenge that involves one of your products or you can try to find a challenge that is somehow related to your e-commerce or product and exploit that. The second strategy can be effective more quickly but if you succeed in becoming viral with a challenge that you created that involves one of your products, then you can have the greatest success.
4. Very popular hashtags
Among the most popular hashtags of all on TikTok, there are the ones like #fashion, #instagram, or #tiktok, #music.
Despite these being highly trending, aiming your marketing strategy at these hashtags would be a mistake. Why? Because the competition would be just too high. You’ll just end up being one among billions of users with those hashtags and the algorithm will never pick you up.
5. Dancing
Dancing has been popular on TikTok since the very beginning of the platform. This isn’t the easiest trend to exploit because you’ll need to put yourself in front of the camera (and dance) or hire someone who does.
However, creating short dancing moves related to your business can be very effective on TikTok. If you connect dance steps to a challenge you can exploit two top tiktok trends in one.
6. Diversity
TikTok has had a peculiar characteristic since the beginning of its history: it’s very open to any diversity and it’s the platform of choice for anyone who wants to show their very unique point of view.
Diversity is a theme that can do good to the world: if you use this trend to market your e-commerce and your products, you can have success while participating in one of the most positive movements of this century.
7. Families
Families are a trending subject on TikTok as long as they do dance moves or other fun, coordinated stuff. If you sell products for families, it’s ideal to exploit this trend!
8. Reference to pop culture
Generally speaking, you should aim to reference pop culture. What does it mean? You should refer to themes, characters, and activities that common people can relate to.
Everyone, for example, can relate to procrastination due to some interesting TV series on Netflix. This is the kind of situation where you can create content for your TikTok videos, maybe promoting some products related to productivity that help stop procrastinating.
9. Not only TikTok trends
When creating content for TikTok for your marketing strategies, do not only focus on TikTok trends. If something is generally trending, or trending on another platform, you can exploit it on TikTok.
The Game of Thrones finale, for example, wasn’t a TikTok trend, but during that period you could use any reference to it on every platform and it was trending.
10. Don’t be afraid of change
Trends aren’t rules that you need to respect. You should think of them as an inspiration. If you feel like you want to slightly change a trend or completely overturn it you can do it. Feel free to experiment, TikTok is a very open platform and people are very attracted to anything new.
11. Your own hashtags
In this article, we are speaking of the best TikTok trends but this doesn’t mean that you only need to create TikTok content based on trends.
On the contrary, you shouldn’t be afraid of creating very unique content, even though it’s far from trending at the beginning. Of course, your aim should be to make your hashtag, your content becomes trending, but even if it doesn’t try to balance content that follows the trend and content that reflect your business’ identity.
Your very unique hashtags and the content will define your identity and help create it. Your identity is very important when it comes to marketing: it’s what makes your clients remember who you are and come back to you next time they want to purchase a product from an online store.
Bonus tip: how to focus on marketing when you are a dropshipper
Many dropshippers don’t know how to focus on marketing because they have so many things to do: fulfilling orders if you don’t have a dropshipping company to rely on, is complicated: you need to place the order manually, send confirmation emails, and if anything goes wrong you need to be able to fix your customers’ issues.
This is why, if you really want to start a dropshipping business, it’s essential that you pick a dropshipping company. This is an important choice: the quality and efficiency of the dropshipping company you choose will determine the quality and success of your business.
If you should recommend a dropshipping company we would certainly recommend SaleYee.com. Unlike other companies, this was born specifically for dropshipping business models. For this reason, SaleYee provides dropshippers with products that they can sell on their e-commerce website without storing them in their warehouse. SaleYee has its warehouses, and all your expeditions (when your customers place their orders) will start from there.
You can basically sell SaleYee products on your e-commerce site. But SaleYee’s services don’t end here. They also provide you with:
- fast deliveries. Because they have warehouses located in many different countries and all over the world, any time an order is placed the selected product is shipped from the closest warehouse. This way, the shipping time is very short (sometimes even one day) and your little e-commerce can compete with other giant marketplaces out there.
- free deliveries. This is hardly something you can afford as a dropshipper unless you rely on SaleYee. On your e-commerce site, you can offer free deliveries on all your products.
- after-sale support. After-sale support is one of the most complicated things to handle, especially if you work on your own or with one associate. Unless you have a team of people working for you, it’s hard to reply to every email, deal with refunds and replacements, and so on… SaleYee offers after-sale support on all their product sales: they’ll take care of customer support on your behalf, enhancing the perceived quality of your e-commerce.
Conclusion
Now that you know anything you need to create your TikTok marketing strategy, you just need to be creative and don’t ever forget to have fun! Fun is always trending on TikTok!
