Beyond the need to find an implementable business idea that is of value and profitable and identifying the target audience, there is an increasing need to have a business strategy that helps project this business idea, whether goods or services, to its target audience. As a business owner or new startup, there are easy hacks to get a great deal for less money in getting a massive audience for your business.
In recent times, technology provides us with various marketing strategies to improve business visibility and increase sales output. Social media, online advertisement, running referral programs, affiliate marketing, and social media influencers are among many business strategies that promote business growth. Identifying the right marketing strategy helps to connect your business idea to its right demographics. Here's a list of the 15 best marketing strategies that can help increase your business visibility and accrue more profit.
15 Best Marketing Strategies 2020/2021 for Online Business
1. Social Media
Facebook, Twitter, Instagram, WhatsApp, amongst others, are instrumental social media platforms that can boost business growth. Creating a social media presence and posting updates that are valuable and genuine relating to your business or its industry spikes the audience's interest and can help generate more patronage. A social media manager can be hired to reduce the bulk of maintaining an active and relevant social media presence.
2. Running Online Advertisements
Online ads and social media ads can help connect your business to a specific target audience and increase traffic on your site. Facebook ads and search engine ads are effective methods of e-commerce marketing. However, it is essential to ensure that there is an actual sale beyond the traffic generated.
A referral program is a program that grows a business customer base by leveraging on the existing customers. It is also useful in accessing customers' satisfaction with the brand and loyalty.
4. Search Engine Optimization (SEO)
Optimizing search engine results is another way of increasing your business presence and site traffic. This method helps your business to pop up in search results when related keywords are being searched for on search engines such as Google and Yahoo. While the business strategy is free, it requires strategies to ensure SEO visibility.
5. Blog
Create a blog that provides details of your products and the industry to your customer. Avoid unnecessary costs and ensure that each post adds value to the reader. Blog visibility can also be achieved by writing on blog sites like Medium and providing answers on Quora and Reddit.
Engaging influencers related to one's business industry helps to disperse information about your business to the target audience and get many customers. Business visibility and social media presence can easily be achieved through this strategy. However, it is essential to reach out to the right Influencer for your business to connect with the target audience and make good profits.
Reaching out to affiliate marketers is another business strategy that can help business growth. While it requires some percentage of the profit made, it helps to take the brand to a larger audience and increase sales.
8. Free T-shirts
T-shirts and other materials such as jotters or biros are a simple but great way to increase brand awareness. The T-shirt can be a bonus gift on purchases or free giveaways that the customer can use to advertise the brand.
9. Video Tutorials
Video tutorials that educate the customer about your products and services and the industry generate sales. It provides technical knowledge in a simplified way for customers at a particular cost.
10. Use More Videos
Existing customers' testimonies documented in a video can help increase the credibility of your brand and attract more potential customers. Also, simple explanatory videos on how to use the product help to draw more attention. It is essential to ensure the videos are engaging, creative, and out-of-the-box to draw customers' attention and create interest in the brand.
11. Email Marketing
Email marketing is another effective business strategy to engage customers and influence their purchase decision. It is essential to be strategic to ensure maximum success of this method. Segmenting is necessary for categorizing each subscriber and helps to personalize marketing messages to meet their specific interest. Email messages should be genuine, interactive, and compelling.
12. Engaging in Humanitarian Services
Organizing charities or engaging in small community projects is the best event marketing strategy. This tactic appeals to the emotions of people and helps to attract more potential customers.
13. Joining and Hosting Podcast
Joining in on popular podcast shoes or starting a new podcast is a strategy to help puts a face to the brand.
14. Personalized Services
Providing options to help customers personalize your brand product and services is an excellent way to increase sales and generate more customer base.
15. Direct Sales
This is a way of building a personal offline relationship with customers. It is face-to-face marketing and sales of products to individuals.
Other Resources on Marketing Strategies
Best Books on Marketing Strategy
1. Positioning by Al Ries & Jack Trout
This book addresses communication and how to create a strategic position in the minds of potential customers that reflects the brand's benefits. It provides knowledge on using ads to attract a significant sector of the business industry and become a notable brand.
2. Epic Content Marketing by Joe Pullizzi
Joe Pullizzi provides practical principles for creating excellent content. These principles are categorized into six, including the need for content to add value, be consistent, be human, and offer opinions. To understand the principles of creating great content, Epic Content Marketing is an excellent read for you.
3. Digital Marketing Strategy: An Integrated Approach to Online Marketing (by Simon Kingsnorth)
This is one of the best selling books on digital marketing strategy. It provides stepwise means of harnessing digital platforms to help increase a company's growth.
Brands with the Best Marketing Strategies
1. Redbull
Redbull has gained recognition in the global market with its annual sports programs help around the world. This marketing strategy has taken the brand from being a local American drink to a globally recognized brand. Also, its brand logo devoid of script letters has helped promote the brand.
2. Domino's
The marketing strategy of personalizing pizza menu toppings to suit customers' cravings and the locality has helped Domino's diversify and gain international recognition.
3. Coca-Cola
By reaching out to small communities and investing in charity, Coca-Cola has been able to access and maintain a household name. Although it is a large enterprise, Coca-Cola employs excellent marketing tactics to engage its customers and attract more customers.
Other brands with the best marketing strategies include Nike, Airbnb, McDonald's, Spotify, and so on.
Conclusion
In summary, many business strategies can skyrocket your business from the bottom to the top in no time. Leveraging technology, social media, search engine, online advertisements, and many more are easy and efficient ways of increasing your business presence and sales yield. What then are you waiting for? Try out any of these business strategies and watch your business grow effortlessly!