Email marketing is considered one of the most effective ways to reach customers online. You can save a lot of your marketing efforts because your messages can be sent to tens of thousands of potential customers simultaneously. To run an email marketing campaign, the best email marketing tool for your needs is required. Read on, and find how to choose the best free email marketing tool for your e-commerce business.
How to Choose the Right Email Marketing Tool for Online Business?
Different email marketing services may offer different services, features, and benefits for all users. Therefore, you have to compare all available products before you decide to select the best service for your needs. Some important features should be available in your favourite email marketing tool.
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Ready-to-Use Email Templates
Most popular email marketing tools usually offer ready-to-use templates for all customers. These templates can save a lot of your time because you don't have to make your email from scratches. You can simply use these templates and customize them based on your needs.
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Audience Segmentation
If you have several customers, you may want to consider using this feature on your favorite email marketing tool. This feature allows you to send targeted emails to any customers based on their profiles. It is very convenient for you to use this feature, so you can target a lot of potential customers for your business.
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Smart Automation Feature
This is another interesting feature that can help you in your email marketing campaign. This feature will allow you to scale up your email marketing efforts without having to monitor your campaign for the rest of the day.
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Opt-in Forms
If you want to select a good email marketing service, this service should have this feature for all users. These opt-in forms can be embedded on your website, so your customers can fill out their details easily by using these forms. These forms can be integrated with your online store platform, such as Shopify.
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Convenient Analytics
After you set up your email marketing campaign, you need to be able to check the performance of your campaign. You can take a look at these detailed analytics, so you can check how your email marketing campaign works well in reaching your customers.
Best Free Email Marketing Tools for E-Commerce Business
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HubSpot
It is one of the most popular email marketing providers on the market today. This company offers a reliable email marketing tool for any growing business. You will be able to create professional emails that will engage and grow your audience list easily. This service comes with an easy-to-use drag and drop email builder. This service is available with its free plan. Its free plan can allow you to send up to 2,000 emails every month with 25 static contact lists.
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Sender
If you are looking for a good free email marketing tool, you can take a look at this service. It has powerful features that can ensure the deliverability rate of your email marketing campaign. You can create stunning emails and newsletters without having any prior HTML knowledge. You can customize any templates with some elements, such as text, videos, and images. Its free plan allows you to send 15,000 emails to 2,500 subscribers per month.
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SendinBlue
It is one of the most popular free email marketing tools on the market today. This marketing platform has more than 70 design templates that you can use easily. You will be able to enjoy your experience in creating your email for your business. These templates come with responsive design. Its free plan allows you to send up to 300 emails every day.
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Omnisend
This best free email marketing tool is specially designed for people who want to promote their eCommerce websites. This eCommerce marketing platform will integrate any of your platforms in one place. Its free plan allows you to automate the email delivery system in your business by using its behavioural triggers. You can communicate with your customers easily.
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SendPulse
This company is very well-known as the multi-channel marketing platform. One of the best features of this platform is its email marketing. When you use its free plan, you can send up to 15,000 emails per month for reaching up to 2,500 subscribers. You can personalize your email easily when using this service.
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Benchmark Email
It is a great option for you who are looking for the best free email marketing tools on the market today. This email marketing can give you access to a lot of pre-designed templates for any occasion, type, and industry. It has a free plan which is available for all customers. This free plan allows you to reach up to 2,000 subscribers for sending up to 14,000 emails every month.
This is the most widely used email marketing service that is available for all business owners. Its free plan allows you to get access to all basic features from its email marketing program, for example, email creation, several basic templates, etc. You can use its Content Manager when you want to design emails on any platform. MailChimp will automate your email marketing, allowing you to send to 2,000 subscribers with its free plan.
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MailerLite
This is the most cost-effective email marketing tool that you can use for your business. Its basic free plan allows you to use its drag-and-drop email builder. This tool will come with an easy text editor and also a built-in photo editor, so you can create stunning emails easily when using this program. Its free plan allows you to send up to 12,000 emails to 1,000 subscribers.
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Mailjet
It is one of the best free email marketing tools that you can use now. This platform comes with collaborative tools, so you can create effective marketing campaigns with your team members. Some responsive templates are available in this tool. You can also integrate this tool with your CRM software. Its free plan allows you to have unlimited contacts with up to 6,000 emails every month.
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Moosend
If you want to send emails to your customers in your business, you can consider using this tool. It allows you to automate any repetitive tasks, so you can save a lot of your time. You can design beautiful email campaigns based on the subscribers' activities and information. It has an advanced segmentation feature for sending accurate emails to your customers. You have unlimited campaigns for reaching 1,000 subscribers per month with its free plan.
Conclusion
Finding the best free email marketing tools can be very useful to help you grow your business. It is recommended for you to use email for reaching your customers, so you can give personalized offers to them. You can increase your ROI rate, profit, and sales in your business by using the best email marketing tools now.
Bonus Tip
Growing a dropshipping business is much easier, because you don’t have to take care of inventory and order fulfillment but the sales and customer service. Nevertheless, only by working with the best dropshipping suppliers like SaleYee can you achieve the goal.
